---
title: "Monoi Oil — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/monoi-oil"
last_updated: "2026-08-11T08:09:18.180Z"
locale: en
meta:
description: "Niche score 48/100 · $161K/yr market · 141K searches/yr · $20.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $161K/yr market · 141K searches/yr · $20.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Monoi Oil — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **monoi oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 56Conversion 63Competition 7Returns 73Price range 88Avg price 89Brand share 0Review moat 66Quality gap 81
**Avg price**
**Great****$20.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.55–$30.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****840.43**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+29.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$161K**
$161K/yr · 141K searches
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, monoi oil is a $161K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **monoi oil market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$124K–$165K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#724**
- **Page quality**
- **0%**
- **Prime**
- **57%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Yves Rocher66% - Monoi Tiare Tahiti34%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +29.5% search growth over the last 90 days.
12K8KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/monoi-oil/trend)
## **Top monoi oil search terms**
- **yves rocher body oil**34K/yr+36.7%5.5% conv. - **monoi tiki tahiti oil**29K/yr+32.7%4.8% conv. - **monoi oil**33K/yr+8.5%2.5% conv. - **monoi**14K/yr+53.5%2.1% conv. - **monoi body oil**5K/yr+152.0%4.0% conv. - **moisturizing pearly oil monoi**8K/yr+37.3%3.8% conv. - **monoi oil tahiti**4K/yr+14.5%4.7% conv. - **monoi tiki tahiti**5K/yr+0.9%3.6% conv. - **manoil oil tahiti**3K/yr+51.7%4.8% conv. - **monoi de tahiti**3K/yr+57.6%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/monoi-oil/search-terms)
## **Top monoi oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$24K30%$48K45%$73K60%$97K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yves Rocher Mono de Tahiti Shimmering Body Oil Lightweight Illuminating Glow Oil with Tiare Flower Non-Greasy Pearl Finish for Luminous Radiant Skin & Tan Preservation 3.3 fl oz**Yves Rocher**$30.28**3.8★192 rev](https://www.amazon.com/dp/B0DT9TSWR4) [2**Monoi Tiare Tahiti Scented Oil With Vanilla**Monoi Tiare Tahiti**$13.89**4.3★1,312 rev](https://www.amazon.com/dp/B004GW8GRM) [3**Monoi Tiki Tahiti - Tiare Coconut Oil - Original Tahitian Gardenia Fragrance - For Hydrated Skin and Hair - 4 fl. oz. (Pack of 2)**Monoi Tiare Tahiti**$22.59**4.5★721 rev](https://www.amazon.com/dp/B06Y1XMSCV) [4**Yves Rocher Mono de Tahiti Traditional Nourishing Body & Hair Oil 97% Pure Tahitian Monoi with Tiare Flower Deep Moisturizing Oil for Silky Skin & Soft Hair 3.3 fl oz**Yves Rocher**$24.06**3.8★280 rev](https://www.amazon.com/dp/B088HFNX9J) [5**Yves Rocher Mono de Tahiti Dry Body Oil Lightweight Non-Greasy Moisturizing Oil with Tiare Flower Fast-Absorbing After-Sun Body Oil for Smooth Radiant Skin 4.2 fl oz**Yves Rocher**$17.94**4.2★40 rev](https://www.amazon.com/dp/B0DT9S189G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yves Rocher Mono de Tahiti Shimmering Body Oil Lightweight Illuminating Glow Oil with Tiare Flower Non-Greasy Pearl Finish for Luminous Radiant Skin & Tan Preservation 3.3 fl oz**Yves Rocher**$30.28**192 rev1y ago](https://www.amazon.com/dp/B0DT9TSWR4) [**Yves Rocher Mono de Tahiti Dry Body Oil Lightweight Non-Greasy Moisturizing Oil with Tiare Flower Fast-Absorbing After-Sun Body Oil for Smooth Radiant Skin 4.2 fl oz**Yves Rocher**$17.94**40 rev1y ago](https://www.amazon.com/dp/B0DT9S189G) [**Yves Rocher Mono de Tahiti Traditional Nourishing Body & Hair Oil 97% Pure Tahitian Monoi with Tiare Flower Deep Moisturizing Oil for Silky Skin & Soft Hair 3.3 fl oz**Yves Rocher**$24.06**280 rev6y ago](https://www.amazon.com/dp/B088HFNX9J) [**Monoi Tiki Tahiti Rouge Tiare Body Suntan Bronzant Coconut Oil Just | For Outdoor Body Tanning | Hydrating Body Oil | Natural Skin Moisturizer |**Monoi Tiare Tahiti**$21.83**160 rev9y ago](https://www.amazon.com/dp/B01LWAS49F) [**Monoi Tiki Tahiti - Tiare Coconut Oil - Original Tahitian Gardenia Fragrance - For Hydrated Skin and Hair - 4 fl. oz. (Pack of 2)**Monoi Tiare Tahiti**$22.59**721 rev9y ago](https://www.amazon.com/dp/B06Y1XMSCV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Monoi Tiki Tahiti Rouge Tiare Body Suntan Bronzant Coconut Oil Just | For Outdoor Body Tanning | Hydrating Body Oil | Natural Skin Moisturizer |**Monoi Tiare Tahiti**$21.83**4.5★**▲ 51%**](https://www.amazon.com/dp/B01LWAS49F) [**Monoi Tiki Tahiti - Tiare Coconut Oil - Original Tahitian Gardenia Fragrance - For Hydrated Skin and Hair - 4 fl. oz. (Pack of 2)**Monoi Tiare Tahiti**$22.59**4.5★**▲ 25%**](https://www.amazon.com/dp/B06Y1XMSCV) [**Yves Rocher Mono de Tahiti Shimmering Body Oil Lightweight Illuminating Glow Oil with Tiare Flower Non-Greasy Pearl Finish for Luminous Radiant Skin & Tan Preservation 3.3 fl oz**Yves Rocher**$30.28**3.8★**▲ 12%**](https://www.amazon.com/dp/B0DT9TSWR4) [**Monoi Tiare Tahiti Scented Oil With Vanilla**Monoi Tiare Tahiti**$13.89**4.3★**— 2%**](https://www.amazon.com/dp/B004GW8GRM) [**Yves Rocher Mono de Tahiti Dry Body Oil Lightweight Non-Greasy Moisturizing Oil with Tiare Flower Fast-Absorbing After-Sun Body Oil for Smooth Radiant Skin 4.2 fl oz**Yves Rocher**$17.94**4.2★**— 5%**](https://www.amazon.com/dp/B0DT9S189G)
**~~View all trending →~~**
## **What buyers say about monoi oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**44%
*“It smells heavenly”*
**Moist/Dry**10%
*“Great moisturizer”*
**Quality-Overall**6%
*“its always top-notch”*
**Soft Feel**5%
*“This oil glides on so smoothly”*
**Brightness/Shine/Glow**5%
*“Glowing”*
**Absorbency**3%
*“Positives- absorbs beautifully”*
**Suitability Oily Skin**2%
*“This is my favorite body oil of about ten that I have tried”*
**Efficiency**2%
*“It works great”*
**Suitability Dry Skin**2%
*“is gentle on my skin”*
**Texture/Consistency-Overall**1%
*“Its a great consistency”*
### **What buyers complain about **
**Smell**38%
*“Do not like the scent”*
**Value For Money**8%
*“Not worth price”*
**Size-Overall**7%
*“Small Bottle - not a miracle in a bottle”*
**Oily/Greasy**5%
*“causing the oil to harden”*
**Color**4%
*“Black stuff”*
**Ease Of Use**4%
*“difficult to use”*
**Advertised Vs Actual Product**3%
*“Shame on Melissa for advertising this”*
**Leak-Proof**3%
*“it arrived leaking”*
**Residue**2%
*“Leaves a residue of orange over your skin”*
**Moist/Dry**2%
*“I don't see any added benefit as a moisturizer”*
### **Top return reasons **
**Smell**53%
**Leak-Proof**12%
**Oily/Greasy**8%
**Advertised Vs Actual Product**7%
**Size-Overall**2%
**Product Condition**2%
**Functionality-Overall**2%
**Value For Money**2%
**Dilute/Watery**1%
**Texture/Consistency-Overall**1%
## **Common questions**
- **Is monoi oil profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 7 tracked products. 90-day search growth is +29.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the monoi oil niche?**
- 2 brands and 80 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in monoi oil?**
- Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 2.1%.
- **What does it cost to enter the monoi oil niche?**
- Listings span $13.55–$30.28; the average listing price is $20.59 (sweet spot $15–$100). The average incumbent carries 840 reviews — the moat a new listing must climb.
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