---
title: "Monat Hair Growth Serum — $112K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/monat-hair-growth-serum"
last_updated: "2026-08-11T08:10:43.311Z"
locale: en
meta:
description: "Niche score 45/100 · $112K/yr market · 45K searches/yr · $69.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $112K/yr market · 45K searches/yr · $69.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Monat Hair Growth Serum — $112K/yr Amazon US Niche (2026) - Flapen"
---
# **monat hair growth serum**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 59Conversion 44Competition 0Returns 95Price range 76Avg price 86Brand share 0Review moat 69Quality gap 72
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$69.69**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$22.56–$124.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****726.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+34.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$112K**
$112K/yr · 45K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, monat hair growth serum is a $112K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Jul–Sep. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **monat hair growth serum market data**
- **Units sold / yr**
- **2K–2K**
- avg 250–500/product
- **Revenue / yr**
- **$105K–$139K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#171**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- MONAT96% - The Ordinary4%
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — +34.5% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Jul, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/monat-hair-growth-serum/trend)
## **Top monat hair growth serum search terms**
- **monat hair growth serum**40K/yr+41.6%3.4% conv. - **monat serum**4K/yr-5.2%1.9% conv. - **ir clinical hair thinning defense serum**820/yr-44.1%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/monat-hair-growth-serum/search-terms)
## **Top monat hair growth serum products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$22K40%$45K60%$67K80%$89K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MONAT IR Clinical Hair Thinning Defense Scalp Serum Nourishes Scalp Reduces Breakage Boosts Hair Density and Supports Thicker Fuller-Looking Hair with a Lightweight Non-Greasy Formula**MONAT**$64.59**4.2★156 rev](https://www.amazon.com/dp/B0CMR2QGWC) [2**MONAT IR Clinical System Complete Hair Care Restoration Kit with Thickening Shampoo Conditioner & Thinning Defense Serum Strengthens Protects & Revives Hair for Thicker Fuller-Looking Results**MONAT**$124.31**4.3★394 rev](https://www.amazon.com/dp/B0CMR4T4Q7) [3**MONAT Rejuvabeads Infused w/Rejuveniqe - A Revolutionary Leave-in Split End Mender. Lightweight Serum Instantly Repairs Split Ends & Leaves Healthier-Looking Hair. - Net Wt. 70 ml / 2.4 fl. oz.**MONAT**$53.07**4.3★1,100 rev](https://www.amazon.com/dp/B072JL136B) [4**MONAT REJUVENIQE Oil Multipurpose Hair & Skin Treatment - 13+ Natural Plant and Essential Oils Hydrates Strengthens Reduces Frizz Boosts Shine and Provides Intense Hydration 30ml (1.0 fl oz)**MONAT**$83.94**4.7★495 rev](https://www.amazon.com/dp/B07G8TZFCL) [5**The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz**The Ordinary**$22.56**4.1★1,488 rev](https://www.amazon.com/dp/B09WMT8HYB)
### **Newest**
by launch date
[**MONAT IR Clinical Hair Thinning Defense Scalp Serum Nourishes Scalp Reduces Breakage Boosts Hair Density and Supports Thicker Fuller-Looking Hair with a Lightweight Non-Greasy Formula**MONAT**$64.59**156 rev2y ago](https://www.amazon.com/dp/B0CMR2QGWC) [**MONAT IR Clinical System Complete Hair Care Restoration Kit with Thickening Shampoo Conditioner & Thinning Defense Serum Strengthens Protects & Revives Hair for Thicker Fuller-Looking Results**MONAT**$124.31**394 rev2y ago](https://www.amazon.com/dp/B0CMR4T4Q7) [**The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz**The Ordinary**$22.56**1,488 rev4y ago](https://www.amazon.com/dp/B09WMT8HYB) [**MONAT REJUVENIQE Oil Multipurpose Hair & Skin Treatment - 13+ Natural Plant and Essential Oils Hydrates Strengthens Reduces Frizz Boosts Shine and Provides Intense Hydration 30ml (1.0 fl oz)**MONAT**$83.94**495 rev7y ago](https://www.amazon.com/dp/B07G8TZFCL) [**MONAT Rejuvabeads Infused w/Rejuveniqe - A Revolutionary Leave-in Split End Mender. Lightweight Serum Instantly Repairs Split Ends & Leaves Healthier-Looking Hair. - Net Wt. 70 ml / 2.4 fl. oz.**MONAT**$53.07**1,100 rev9y ago](https://www.amazon.com/dp/B072JL136B)
### **Trending**
90-day click momentum
[**The Ordinary Multi-Peptide Serum for Hair Density Peptide-Powered Formula for Thicker Fuller Looking Hair 2 Fl Oz**The Ordinary**$22.56**4.1★**— 6%**](https://www.amazon.com/dp/B09WMT8HYB) [**MONAT IR Clinical Hair Thinning Defense Scalp Serum Nourishes Scalp Reduces Breakage Boosts Hair Density and Supports Thicker Fuller-Looking Hair with a Lightweight Non-Greasy Formula**MONAT**$64.59**4.2★**— 5%**](https://www.amazon.com/dp/B0CMR2QGWC) [**MONAT Rejuvabeads Infused w/Rejuveniqe - A Revolutionary Leave-in Split End Mender. Lightweight Serum Instantly Repairs Split Ends & Leaves Healthier-Looking Hair. - Net Wt. 70 ml / 2.4 fl. oz.**MONAT**$53.07**4.3★**— 4%**](https://www.amazon.com/dp/B072JL136B) [**MONAT IR Clinical System Complete Hair Care Restoration Kit with Thickening Shampoo Conditioner & Thinning Defense Serum Strengthens Protects & Revives Hair for Thicker Fuller-Looking Results**MONAT**$124.31**4.3★**▼ 11%**](https://www.amazon.com/dp/B0CMR4T4Q7) [**MONAT REJUVENIQE Oil Multipurpose Hair & Skin Treatment - 13+ Natural Plant and Essential Oils Hydrates Strengthens Reduces Frizz Boosts Shine and Provides Intense Hydration 30ml (1.0 fl oz)**MONAT**$83.94**4.7★**▼ 34%**](https://www.amazon.com/dp/B07G8TZFCL)
## **What buyers say about monat hair growth serum**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Hair Growth**28%
*“Creates a healthy scalp for hair growth”*
**Quality-Overall**12%
*“The reviews on this product were good so I gave it a try along with a rubber type brush to stimulate blood flow”*
**Value For Money**9%
*“WORTH IT”*
**Smell**4%
*“The scent is relaxing and absorbs quickly”*
**Moist/Dry**4%
*“This serum dries relatively non-oily”*
**Ease Of Use**3%
*“Its easy to use”*
**Soft Feel**3%
*“Makes you hair feel so soft”*
**Absorbency**2%
*“Using it overnight works best for me it absorbs over night”*
**Hair Styling**2%
*“Makes my hair feel so full”*
**Suitability Combination Skin**2%
*“Best kept secret for aged skin”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Im not seeing an results”*
**Oily/Greasy**12%
*“A bit oily”*
**Hair Related**12%
*“However it made my hair fall out like crazy”*
**Allergies**7%
*“All my skin on my face is messed up after using it”*
**Smell**7%
*“it doesn't smell”*
**Value For Money**6%
*“That is why it is so expensive”*
**Damage/Burn Hair**4%
*“Made my hair fall out”*
**Quality-Overall**3%
*“EXTREMELY disappointed in the quality”*
**Symptom Reduction**2%
*“they didnt help me anyway”*
**Adhesion/Stickiness**2%
*“Sticky and gross”*
### **Top return reasons **
**Functionality-Overall**17%
**Oily/Greasy**15%
**Smell**9%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Damage/Burn Hair**7%
**Product Condition**6%
**Suitability Short Hair**4%
**Defective Material/Parts**3%
**Leak-Proof**3%
## **Common questions**
- **Is monat hair growth serum profitable to sell on Amazon United States?**
- The niche generates $112K/yr across 5 tracked products. 90-day search growth is +34.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the monat hair growth serum niche?**
- 2 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in monat hair growth serum?**
- Top complaints mined from reviews: Functionality-Overall, Oily/Greasy, Hair Related. The return rate is 1.0%.
- **When does demand for monat hair growth serum peak?**
- Demand peaks in Feb–Jul–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the monat hair growth serum niche?**
- Listings span $22.56–$124.31; the average listing price is $69.69 (sweet spot $15–$100). The average incumbent carries 727 reviews — the moat a new listing must climb.
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