---
title: "Momo Shampoo — $301K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/momo-shampoo"
last_updated: "2026-08-11T08:08:52.403Z"
locale: en
meta:
description: "Niche score 45/100 · $301K/yr market · 250K searches/yr · $26.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $301K/yr market · 250K searches/yr · $26.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Momo Shampoo — $301K/yr Amazon US Niche (2026) - Flapen"
---
# **momo shampoo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 47Conversion 55Competition 5Returns 86Price range 83Avg price 95Brand share 0Review moat 45Quality gap 40
**Avg price**
**Incredible****$26.47**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.94–$42.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$301K**
$301K/yr · 250K searches
**Growth**
**Okay****+17.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,986**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, momo shampoo is a $301K/yr Amazon United States market (250K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **momo shampoo market data**
- **Units sold / yr**
- **13K–15K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$331K–$397K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#3,984**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- IMAGEKOPE50% - Davines42% - SXMURP5% - udforsk3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.
6K4KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/momo-shampoo/trend)
## **Top momo shampoo search terms**
- **momo**164K/yr+7.7%0.3% conv. - **momos**23K/yr+18.0%0.1% conv. - **momo shampoo**18K/yr+21.7%12.2% conv. - **momo conditioner**13K/yr+64.2%20.3% conv. - **davines momo**10K/yr+76.8%9.0% conv. - **davines momo conditioner**7K/yr+79.9%16.8% conv. - **momo shampoo and conditioner**7K/yr+20.7%13.7% conv. - **davines momo shampoo**6K/yr+37.4%11.7% conv. - **momo davines**2K/yr+30.6%8.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/momo-shampoo/search-terms)
## **Top momo shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$45K30%$90K45%$135K60%$180K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**IMAGEKOPE Womens Plus Size Loose Fit Moroccan Print V-Neck Batwing Kaftan Beach Dress Bathing Suit Cover Up**IMAGEKOPE**$17.07**4.4★1,963 rev](https://www.amazon.com/dp/B0D1TZ84GJ) [2**Davines MOMO Shampoo Nourishing Gentle Cleansing Action for Dry and Dehydrated Hair - Promoting Lasting Hydration Softness and Shine with Cartucciaru Melon Extract 8.45 Fl Oz**Davines**$37.05**4.6★2,446 rev](https://www.amazon.com/dp/B001ARP2LY) [3**MOMO/Conditioner 8.5 oz.**Davines**$42.60**4.6★51 rev](https://www.amazon.com/dp/B0GRSLFQJ4) [4**Davines MOMO Conditioner Moisturizing Untangling Formula for Dry and Dehydrated Hair - Promoting Lasting Hydration Softness and Shine with Melon Extract Travel Size 2.54 Fl Oz**Davines**$16.96**4.4★2,300 rev](https://www.amazon.com/dp/B003WM2FSS) [5**Moo Moos for Women Mumus for Women with Pockets Casual Lightweight Holiday Tiered Layer Elastic Waist Wedding Party Office Work with Pockets Ruffle Trim Pleated Elegant Classic Side Split**SXMURP**$9.94**4.6★15 rev](https://www.amazon.com/dp/B0F5WZQW2Z)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MOMO/Conditioner 8.5 oz.**Davines**$42.60**51 rev4mo ago](https://www.amazon.com/dp/B0GRSLFQJ4) [**Moo Moos for Women Mumus for Women with Pockets Casual Lightweight Holiday Tiered Layer Elastic Waist Wedding Party Office Work with Pockets Ruffle Trim Pleated Elegant Classic Side Split**SXMURP**$9.94**15 rev1y ago](https://www.amazon.com/dp/B0F5WZQW2Z) [**IMAGEKOPE Womens Plus Size Loose Fit Moroccan Print V-Neck Batwing Kaftan Beach Dress Bathing Suit Cover Up**IMAGEKOPE**$17.07**1,963 rev2y ago](https://www.amazon.com/dp/B0D1TZ84GJ) [**Momo Hawaiian Muumuu House Coat Womens Nightgown Plus Size Sleepwear Lounge Dress Blue XXL**udforsk**$19.75**4,827 rev3y ago](https://www.amazon.com/dp/B0C7863C67) [**Davines MOMO Conditioner Moisturizing Untangling Formula for Dry and Dehydrated Hair - Promoting Lasting Hydration Softness and Shine with Melon Extract Travel Size 2.54 Fl Oz**Davines**$16.96**2,300 rev15y ago](https://www.amazon.com/dp/B003WM2FSS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MOMO/Conditioner 8.5 oz.**Davines**$42.60**4.6★**▲ 139%**](https://www.amazon.com/dp/B0GRSLFQJ4) [**Momo Hawaiian Muumuu House Coat Womens Nightgown Plus Size Sleepwear Lounge Dress Blue XXL**udforsk**$19.75**4.6★**▲ 69%**](https://www.amazon.com/dp/B0C7863C67) [**IMAGEKOPE Womens Plus Size Loose Fit Moroccan Print V-Neck Batwing Kaftan Beach Dress Bathing Suit Cover Up**IMAGEKOPE**$17.07**4.4★**▲ 55%**](https://www.amazon.com/dp/B0D1TZ84GJ) [**Moo Moos for Women Mumus for Women with Pockets Casual Lightweight Holiday Tiered Layer Elastic Waist Wedding Party Office Work with Pockets Ruffle Trim Pleated Elegant Classic Side Split**SXMURP**$9.94**4.6★**▲ 40%**](https://www.amazon.com/dp/B0F5WZQW2Z) [**Davines MOMO Conditioner Moisturizing Untangling Formula for Dry and Dehydrated Hair - Promoting Lasting Hydration Softness and Shine with Melon Extract Travel Size 2.54 Fl Oz**Davines**$16.96**4.4★**— 3%**](https://www.amazon.com/dp/B003WM2FSS)
**~~View all trending →~~**
## **What buyers say about momo shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“effective for helping hydrate”*
**Smell**16%
*“The scent is fresh”*
**Soft Feel**13%
*“So Soft”*
**Quality-Overall**5%
*“This conditioner is high-quality”*
**Size-Overall**4%
*“The correct fit”*
**Hair Styling**3%
*“Its amazing as my hair looks fabulous”*
**Cleansing**3%
*“Rinses out clean”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Suitability Humid Weather**2%
*“Works perfectly for my mixed daughter”*
**Comfort-Overall**2%
*“comfortable”*
### **What buyers complain about **
**Value For Money**16%
*“Rather expensive”*
**Smell**9%
*“strong scent”*
**Material Quality**6%
*“The material was cheap and flimsy and these really aren't plus size friendly”*
**Size-Overall**6%
*“this caftan was just super short”*
**Machine Wash Suitability**4%
*“I gave it four stars because it started to fade after a few washes”*
**Moist/Dry**3%
*“it did not moisturize at all”*
**Ease Of Use**2%
*“Barely 4 tbsp in a slippery container is hard to scoop without wastefulness”*
**Ease Of Cleaning**1%
*“It took a bit to rinse it all out”*
**Wrinkles**1%
*“Wrinkles terribly”*
**Length**1%
*“Arm area is very short”*
### **Top return reasons **
**Size-Overall**23%
**Smell**17%
**Moist/Dry**6%
**Advertised Vs Actual Product**6%
**Value For Money**6%
**Length**6%
**Product Condition**4%
**Material Quality**4%
**Suitability Short Hair**3%
**Functionality-Overall**3%
## **Common questions**
- **Is momo shampoo profitable to sell on Amazon United States?**
- The niche generates $301K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the momo shampoo niche?**
- 4 brands and 7 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in momo shampoo?**
- Top complaints mined from reviews: Value For Money, Smell, Material Quality. The return rate is 1.4%.
- **When does demand for momo shampoo peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the momo shampoo niche?**
- Listings span $9.94–$42.60; the average listing price is $26.47 (sweet spot $15–$100). The average incumbent carries 1,986 reviews — the moat a new listing must climb.
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