---
title: "Molton Brown Hand Soap — $415K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/molton-brown-hand-soap"
last_updated: "2026-08-11T09:01:45.991Z"
locale: en
meta:
description: "Niche score 51/100 · $415K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $415K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Molton Brown Hand Soap — $415K/yr Amazon US Niche (2026) - Flapen"
---
# **molton brown hand soap**
**Worth a look**
Shows searches that convert (12.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 56Growth 38Conversion 95Competition 17Returns 95Price range 95Avg price 95Brand share 0Review moat 72Quality gap 24
**Conversion**
**Incredible****12.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.71**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$28.86–$55.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****603**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$415K**
$415K/yr · 89K searches
**Growth**
**Okay****+10.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, molton brown hand soap is a $415K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **molton brown hand soap market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$566K–$754K**
- units × avg price
- **Conversion rate**
- **12.3%**
- **Avg BSR**
- **#824**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **26.3%**
- **Avg brand age**
- **87 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Molton Brown100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/molton-brown-hand-soap/trend)
## **Top molton brown hand soap search terms**
- **molton brown hand soap**71K/yr+10.3%14.1% conv. - **molton brown soap**8K/yr+22.6%6.5% conv. - **molton brown hand wash**8K/yr+3.2%12.3% conv. - **molton brown hand soap and lotion set**3K/yr-5.2%10.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/molton-brown-hand-soap/search-terms)
## **Top molton brown hand soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$41K20%$83K30%$124K40%$166K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Molton Brown Orange & Bergamot Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$32.73**4.6★1,400 rev](https://www.amazon.com/dp/B0BY37RD4C) [2**Molton Brown Coastal Cypress & Sea Fennel Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$32.82**4.6★2,089 rev](https://www.amazon.com/dp/B0BY36RL16) [3**Molton Brown Mesmerising Oudh Accord & Gold Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$34.90**4.5★1,247 rev](https://www.amazon.com/dp/B0BY39VG69) [4**Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.**Molton Brown**$38.22**4.6★580 rev](https://www.amazon.com/dp/B0BZ8LXJRC) [5**Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$32.74**4.5★66 rev](https://www.amazon.com/dp/B0BY37TCC3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.**Molton Brown**$47.57**19 rev4mo ago](https://www.amazon.com/dp/B0CB74GRHW) [**Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day**Molton Brown**$55.09**30 rev5mo ago](https://www.amazon.com/dp/B0GHYZ1R51) [**Molton Brown Reviving Rosemary Hand Wash**Molton Brown**$28.86**89 rev1y ago](https://www.amazon.com/dp/B0DTMNCCMW) [**Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.**Molton Brown**$38.22**580 rev2y ago](https://www.amazon.com/dp/B0BZ8LXJRC) [**Molton Brown Heavenly Gingerlily Fine Liquid Hand Wash Refill 13.5 fl. oz.**Molton Brown**$36.69**580 rev2y ago](https://www.amazon.com/dp/B0CB74R871)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Molton Brown Fiery Pink Pepper Fine Liquid Hand Wash Glass Bottle - Luxury Hand Soap 6.76 fl. oz.**Molton Brown**$47.57**4.9★**▲ 186%**](https://www.amazon.com/dp/B0CB74GRHW) [**Molton Brown Orange & Bergamot Hand Care Collection - Fine Liquid Hand Wash & Lotion 2 x 10 fl. oz. Luxury Scented Gift Set for Women Mothers Day**Molton Brown**$55.09**4.7★**▲ 162%**](https://www.amazon.com/dp/B0GHYZ1R51) [**Molton Brown Blue Maquis Hand Care Collection Gift Set**Molton Brown**$42.36**4.6★**▲ 47%**](https://www.amazon.com/dp/B0C6TSK1KV) [**Molton Brown Orange & Bergamot Fine Liquid Hand Wash Refill 13.5 fl. oz.**Molton Brown**$38.22**4.6★**▲ 24%**](https://www.amazon.com/dp/B0BZ8LXJRC) [**Molton Brown Delicious Rhubarb & Rose Fine Liquid Hand Wash 10 fl. oz.**Molton Brown**$32.74**4.5★**▲ 15%**](https://www.amazon.com/dp/B0BY37TCC3)
**~~View all trending →~~**
## **What buyers say about molton brown hand soap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**72%
*“Clean smell lovely”*
**Quality-Overall**11%
*“MB is excellent product”*
**Value For Money**5%
*“Good value for price”*
**Cleansing**3%
*“It cleans well without leaving my hands feeling stripped or dry”*
**Advertised Vs Actual Product**2%
*“Just what you want”*
**Moist/Dry**1%
*“Highly recommend if youre looking for a moisturizing hand soap that smells good”*
**Soft Feel**1%
*“keeps your skin soft”*
### **What buyers complain about **
**Smell**37%
*“Does not have long lasting fragrance”*
**Value For Money**22%
*“expensive”*
**Ease Of Cleaning**6%
*“It has been an ongoing frustrating experience using up this soap”*
**Quality-Overall**6%
*“if this is how they take care of new customers not to ensure good quality I don't know if I will be repurchasing from this company”*
**Size-Overall**6%
*“Very small bottle”*
**Unsustainable Design**6%
*“Poor design”*
**Moist/Dry**5%
*“Also my hands feel very dry after use”*
**Product Condition**3%
*“Looks to be a used item”*
**Durability**2%
*“doesn't last/linger”*
### **Top return reasons **
**Smell**67%
**Advertised Vs Actual Product**9%
**Size-Overall**5%
**Value For Money**5%
**Defective Material/Parts**3%
**Color**3%
**Product Condition**2%
**Material Quality**1%
**Moist/Dry**1%
**Shape/Style**1%
## **Common questions**
- **Is molton brown hand soap profitable to sell on Amazon United States?**
- The niche generates $415K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the molton brown hand soap niche?**
- 1 brands and 3 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in molton brown hand soap?**
- Top complaints mined from reviews: Smell, Value For Money, Ease Of Cleaning. The return rate is 1.0%.
- **When does demand for molton brown hand soap peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the molton brown hand soap niche?**
- Listings span $28.86–$55.09; the average listing price is $37.71 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.
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