---
title: "Molton Brown Body Lotion — $105K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/molton-brown-body-lotion"
last_updated: "2026-08-11T11:34:10.350Z"
locale: en
meta:
description: "Niche score 53/100 · $105K/yr market · 57K searches/yr · $30.80 avg price. A small market ($105K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $105K/yr market · 57K searches/yr · $30.80 avg price. A small market ($105K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Molton Brown Body Lotion — $105K/yr Amazon US Niche (2026) - Flapen"
---
# **molton brown body lotion**
**Worth a look**
Shows a sweet-spot price point ($30.80 avg), but a small market ($105K/yr) keeps it on the watch list.
Market size 26Growth 31Conversion 67Competition 64Returns 93Price range 81Avg price 95Brand share 32Review moat 50Quality gap 43
**Avg price**
**Incredible****$30.80**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.75–$54.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,520.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$105K**
$105K/yr · 57K searches
According to Flapen's Amazon United States niche tracking, molton brown body lotion is a $105K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **molton brown body lotion market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$123K–$154K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#1,336**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**557**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 85%
**Open market**
**13%**
- Molton Brown67% - C. O. Bigelow9% - Salt & Stone5% - A LA MAISON3% - Victoria's Secret2% - I LOVE2% - Open — no brand owns it (9 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/molton-brown-body-lotion/trend)
## **Top molton brown body lotion search terms**
- **molton brown body lotion**25K/yr+12.2%8.9% conv. - **bergamot lotion**13K/yr-7.9%2.3% conv. - **molton brown lotion**11K/yr+7.4%7.3% conv. - **bergamot body lotion**6K/yr+12.9%3.7% conv. - **bergamot lotion for women**3K/yr-22.7%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/molton-brown-body-lotion/search-terms)
## **Top molton brown body lotion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Molton Brown Orange & Bergamot Body Lotion 10 fl. oz.**Molton Brown**$43.54**4.6★583 rev](https://www.amazon.com/dp/B0BY361P3M) [2**Molton Brown Coastal Cypress & Sea Fennel Body Lotion 10 fl. oz.**Molton Brown**$43.76**4.4★529 rev](https://www.amazon.com/dp/B0BY398TW4) [3**Molton Brown Orange & Bergamot Hand Lotion 10 fl. oz.**Molton Brown**$36.73**4.5★572 rev](https://www.amazon.com/dp/B0BY38VSYJ) [4**C.O. Bigelow Bergamot Body Lotion Iconic Collection Moisturizing Body Lotion with Shea Butter Borage Oil & Grapeseed Oil 10.5 Fl Oz**C. O. Bigelow**$25.86**4.4★366 rev](https://www.amazon.com/dp/B086YYFPWF) [5**Molton Brown Re-Charge Black Pepper Body Lotion 10 fl. oz.**Molton Brown**$43.75**4.7★360 rev](https://www.amazon.com/dp/B0BY36F5PF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Molton Brown Mesmerising Oudh Accord & Gold Hand Lotion 10 fl. oz.**Molton Brown**$34.44**1 rev6mo ago](https://www.amazon.com/dp/B0GFXXZ59K) [**Molton Brown Reviving Rosemary Body Lotion 10 fl. oz.**Molton Brown**$37.74**15 rev1y ago](https://www.amazon.com/dp/B0DZ6CB69K) [**CYKLAR Nutrient Rich Body Cream Non-Greasy Lotion for 48-Hr Moisture Squalane Niacinamide & Banana Flower for Hydration & Skin Barrier Support Dry Skin Moisturizer 8oz Bergamot Bond**CYKLAR**$27.30**879 rev1y ago](https://www.amazon.com/dp/B0DLYJ1H85) [**Victorias Secret Daring Fragrance Body Lotion Notes of Bright Bergamot Warm Oakmoss and Bold Amber (10 oz)**Victoria's Secret**$20.88**37 rev1y ago](https://www.amazon.com/dp/B0DGHYKQS3) [**A LA MAISON Orange Bergamot Body Lotion 8 oz 1 Pack**A LA MAISON**$9.44**42 rev2y ago](https://www.amazon.com/dp/B0D98TS34J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**For & Against Bergamot & Hinoki Body Lotion | No Nonsense Luxury Body Lotion With Long Lasting Scent | Fast Absorbing & Deep Hydrating Lotion For Smooth Skin | Clean Vegan | 16.9 Fl Oz (500ml)**For & Against**$14.41**4.5★**▲ 317%**](https://www.amazon.com/dp/B0GQD9846M) [**Molton Brown Mesmerising Oudh Accord & Gold Hand Lotion 10 fl. oz.**Molton Brown**$34.44**5.0★**▲ 260%**](https://www.amazon.com/dp/B0GFXXZ59K) [**Molton Brown Re-Charge Black Pepper Body Lotion 10 fl. oz.**Molton Brown**$43.75**4.7★**▲ 130%**](https://www.amazon.com/dp/B0BY36F5PF) [**Molton Brown Lily & Magnolia Blossom Body Lotion 10 fl. oz.**Molton Brown**$38.63**4.4★**▲ 47%**](https://www.amazon.com/dp/B08Q58JM6Z) [**Molton Brown Neon Amber Body Lotion 10 fl. oz.**Molton Brown**$38.35**4.4★**▲ 47%**](https://www.amazon.com/dp/B0BY35VBRM)
**~~View all trending →~~**
## **What buyers say about molton brown body lotion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**45%
*“Amazing scent”*
**Moist/Dry**10%
*“It moisturizes well”*
**Quality-Overall**7%
*“Decent lotion”*
**Brightness/Shine/Glow**6%
*“The PERFECT glow”*
**Soft Feel**5%
*“Smooth and creamy”*
**Value For Money**4%
*“Great value”*
**Suitability Dry Skin**3%
*“Excellent lotion for dry skin”*
**Absorbency**2%
*“quickly absorbed”*
**Texture/Consistency-Overall**1%
*“The texture is nice and silky”*
**Oily/Greasy**1%
*“Non-greasy, absorbs quickly, very pleasant scent”*
### **What buyers complain about **
**Smell**39%
*“Awful smell”*
**Value For Money**9%
*“Just expensive”*
**Moist/Dry**5%
*“Not very moisturizing”*
**Size-Overall**5%
*“Size in the mountain not accurate”*
**Motor Power**4%
*“PUMP blocked”*
**Strength**2%
*“its very flimsy”*
**Thickness**2%
*“Very thick lotion was difficult to get out of the bottle”*
**Functionality-Overall**2%
*“Didn't work for me”*
**Oily/Greasy**1%
*“It's a bit greasy initially”*
**Advertised Vs Actual Product**1%
*“Not as described”*
### **Top return reasons **
**Smell**57%
**Motor Power**12%
**Advertised Vs Actual Product**8%
**Size-Overall**3%
**Leak-Proof**3%
**Brightness/Shine/Glow**3%
**Moist/Dry**2%
**Defective Material/Parts**2%
**Product Condition**1%
**Functionality-Overall**1%
## **Common questions**
- **Is molton brown body lotion profitable to sell on Amazon United States?**
- The niche generates $105K/yr across 34 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the molton brown body lotion niche?**
- 15 brands and 557 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in molton brown body lotion?**
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 1.1%.
- **When does demand for molton brown body lotion peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the molton brown body lotion niche?**
- Listings span $6.75–$54.61; the average listing price is $30.80 (sweet spot $15–$100). The average incumbent carries 1,520 reviews — the moat a new listing must climb.
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