---
title: "Moisturizer Stick — $320K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/moisturizer-stick"
last_updated: "2026-08-11T08:59:37.347Z"
locale: en
meta:
description: "Niche score 41/100 · $320K/yr market · 183K searches/yr · $34.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $320K/yr market · 183K searches/yr · $34.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moisturizer Stick — $320K/yr Amazon US Niche (2026) - Flapen"
---
# **moisturizer stick**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 22Conversion 59Competition 0Returns 96Price range 89Avg price 95Brand share 0Review moat 23Quality gap 42
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$34.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.25–$81.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$320K**
$320K/yr · 183K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,935.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moisturizer stick is a $320K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moisturizer stick market data**
- **Units sold / yr**
- **13K–15K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$428K–$514K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- TATCHA77% - KAHI10% - d'alba Piedmont9% - Aquaphor4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -5.4% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/moisturizer-stick/trend)
## **Top moisturizer stick search terms**
- **tatcha serum stick**61K/yr-8.1%10.6% conv. - **serum stick**31K/yr-3.1%2.8% conv. - **moisturizer stick**24K/yr-12.4%1.3% conv. - **tatcha stick**9K/yr+33.5%8.5% conv. - **moisture stick**10K/yr-15.5%2.2% conv. - **tatcha the serum stick**7K/yr+26.7%10.1% conv. - **tatcha stick serum**4K/yr+89.4%10.4% conv. - **moisturizing stick**10K/yr-31.6%1.5% conv. - **face moisturizer stick**9K/yr-38.5%1.1% conv. - **tatcha eye stick**5K/yr+15.9%6.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/moisturizer-stick/search-terms)
## **Top moisturizer stick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$64K40%$128K60%$192K80%$256K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz**TATCHA**$42.37**4.3★2,317 rev](https://www.amazon.com/dp/B083RH5VJL) [2**KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm**KAHI**$19.71**4.2★9,473 rev](https://www.amazon.com/dp/B0DDC3QGJL) [3**dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover**d'alba Piedmont**$18.31**4.5★7,042 rev](https://www.amazon.com/dp/B09SZ5JX2Y) [4**Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**$9.25**4.8★15,738 rev](https://www.amazon.com/dp/B09RYRCXKM) [5**TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane**TATCHA**$81.72**4.7★106 rev](https://www.amazon.com/dp/B0DP5NHPF6)
### **Newest**
by launch date
[**KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm**KAHI**$19.71**9,473 rev1y ago](https://www.amazon.com/dp/B0DDC3QGJL) [**TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane**TATCHA**$81.72**106 rev4y ago](https://www.amazon.com/dp/B0DP5NHPF6) [**dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover**d'alba Piedmont**$18.31**7,042 rev4y ago](https://www.amazon.com/dp/B09SZ5JX2Y) [**Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**$9.25**15,738 rev4y ago](https://www.amazon.com/dp/B09RYRCXKM) [**Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz**TATCHA**$42.37**2,317 rev6y ago](https://www.amazon.com/dp/B083RH5VJL)
### **Trending**
90-day click momentum
[**dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover**d'alba Piedmont**$18.31**4.5★**▲ 64%**](https://www.amazon.com/dp/B09SZ5JX2Y) [**TATCHA The Dewy Serum | Hydrating Serum for Dry Skin | Smoother Plumper & Dewy Skin with Hyaluronic Acid Lactic Acid and Squalane**TATCHA**$81.72**4.7★**▲ 62%**](https://www.amazon.com/dp/B0DP5NHPF6) [**Tatcha The Serum Stick | Smooth Dry Fine Lines Instantly Face & Eye Brightener Stick 8 G | 0.28 oz**TATCHA**$42.37**4.3★**— 4%**](https://www.amazon.com/dp/B083RH5VJL) [**KAHI Wrinkle Bounce Multi Balm Stick | PDRN Collagen Wrinkle Stick | Korean Skin Care |All-in-One Hydrating Lip Balm Eye Cream Neck Cream Make Up Base & Face Mist Moisture Balm**KAHI**$19.71**4.2★**▼ 34%**](https://www.amazon.com/dp/B0DDC3QGJL) [**Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**$9.25**4.8★**▼ 37%**](https://www.amazon.com/dp/B09RYRCXKM)
## **What buyers say about moisturizer stick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Super hydrating”*
**Quality-Overall**9%
*“Great product & works fast”*
**Soft Feel**7%
*“So soft”*
**Ease Of Use**6%
*“easy to put on”*
**Suitability Combination Skin**6%
*“Good for combination skin”*
**Suitability Dry Skin**5%
*“it helps my dry skin”*
**Smell**4%
*“The fragrance is strong”*
**Brightness/Shine/Glow**4%
*“Pretty and Glowy”*
**Value For Money**3%
*“Worth the money”*
**Ease Of Application**3%
*“Apply as needed”*
### **What buyers complain about **
**Oily/Greasy**8%
*“Its greasy”*
**Value For Money**8%
*“Too expensive”*
**Smell**8%
*“Very Strong Scent”*
**Allergies**8%
*“Itchy rash”*
**Functionality-Overall**7%
*“no real results”*
**Wrinkles**7%
*“Face wrinkles”*
**Skin Health**4%
*“This burned my skin”*
**Moist/Dry**3%
*“Not moisturizing”*
**Durability**3%
*“it only lasted 3 weeks”*
**Advertised Vs Actual Product**3%
*“False advertising”*
### **Top return reasons **
**Functionality-Overall**17%
**Oily/Greasy**14%
**Advertised Vs Actual Product**13%
**Smell**10%
**Adhesion/Stickiness**7%
**Product Condition**4%
**Value For Money**4%
**Size-Overall**4%
**Moist/Dry**4%
**Wrinkles**3%
## **Common questions**
- **Is moisturizer stick profitable to sell on Amazon United States?**
- The niche generates $320K/yr across 5 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the moisturizer stick niche?**
- 4 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in moisturizer stick?**
- Top complaints mined from reviews: Oily/Greasy, Value For Money, Smell. The return rate is 0.9%.
- **When does demand for moisturizer stick peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the moisturizer stick niche?**
- Listings span $9.25–$81.72; the average listing price is $34.27 (sweet spot $15–$100). The average incumbent carries 6,935 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)