---
title: "Moisturizer Face Cream with Spf — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/moisturizer-face-cream-with-spf"
last_updated: "2026-08-11T09:01:14.499Z"
locale: en
meta:
description: "Niche score 48/100 · $1.1M/yr market · 350K searches/yr · $23.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $1.1M/yr market · 350K searches/yr · $23.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moisturizer Face Cream with Spf — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **moisturizer face cream with spf**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 79Growth 16Conversion 96Competition 11Returns 96Price range 85Avg price 95Brand share 0Review moat 11Quality gap 33
**Conversion**
**Incredible****13.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.32**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.88–$37.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 350K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****87%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****29,048.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, moisturizer face cream with spf is a $1.1M/yr Amazon United States market (350K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moisturizer face cream with spf market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$933K–$1.2M**
- units × avg price
- **Conversion rate**
- **13.6%**
- **Avg BSR**
- **#65**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**87%**
Top 20: 100%
**Open market**
**0%**
- La Roche-Posay67% - CeraVe27% - e.l.f.6%
## **Demand**
Weekly Amazon search volume, last 20 weeks — -18.9% search growth over the last 90 days.
13K8KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/moisturizer-face-cream-with-spf/trend)
## **Top moisturizer face cream with spf search terms**
- **la roche posay moisturizer spf**109K/yr-39.0%12.0% conv. - **la roche posay moisturizing spf**27K/yr-23.5%15.0% conv. - **cerave am facial moisturizing lotion spf 50**21K/yr+27.4%15.0% conv. - **moisturizer face cream with spf**28K/yr-21.5%2.9% conv. - **cerave facial moisturizing lotion spf 50**10K/yr+130.3%16.1% conv. - **cerave am spf 50**7K/yr+146.5%13.6% conv. - **la roche posay moisturizer with spf**18K/yr-41.6%12.5% conv. - **elf moisturizer with spf**12K/yr+44.5%12.3% conv. - **la roche posay sunscreen moisturizer**10K/yr-19.1%11.9% conv. - **la roche posay moisturizer sunscreen**13K/yr-32.2%10.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/moisturizer-face-cream-with-spf/search-terms)
## **Top moisturizer face cream with spf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$166K30%$332K45%$498K60%$665K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Roche-Posay Toleriane Double Repair UV SPF Moisturizer for Face Daily Facial Moisturizer with Sunscreen SPF 30 Niacinamide and Glycerin Oil Free Moisturizing Sun Protection**La Roche-Posay**$24.04**4.6★28,763 rev](https://www.amazon.com/dp/B01NCWV3KM) [2**CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz**CeraVe**$14.98**4.6★4,376 rev](https://www.amazon.com/dp/B0CTTDLQF3) [3**La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free**La Roche-Posay**$23.75**4.4★664 rev](https://www.amazon.com/dp/B0DSQ2C9YH) [4**e.l.f. SKIN Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer Made with Hyaluronic Acid Niacinamide & Peptides Lightweight Daily Protection 1.7 oz**e.l.f.**$11.88**4.6★21,507 rev](https://www.amazon.com/dp/B0984H7XH5) [5**CeraVe AM Facial Moisturizing Lotion with SPF 30 Oil-Free Face Moisturizer with SPF Formulated with Hyaluronic Acid Niacinamide & Ceramides Non-Comedogenic Broad Spectrum Sunscreen 3 Ounce**CeraVe**$14.47**4.5★97,878 rev](https://www.amazon.com/dp/B00F97FHAW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free**La Roche-Posay**$23.75**664 rev1y ago](https://www.amazon.com/dp/B0DSQ2C9YH) [**CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz**CeraVe**$14.98**4,376 rev2y ago](https://www.amazon.com/dp/B0CTTDLQF3) [**La Roche-Posay Anthelios UV Correct Sunscreen Moisturizer SPF 70 Daily Anti-Aging Face Moisturizer with Niacinamide to Even Skin Tone & Fine Lines Sun Protection for Sensitive Skin**La Roche-Posay**$37.85**3,350 rev4y ago](https://www.amazon.com/dp/B09NR1DMVT) [**e.l.f. SKIN Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer Made with Hyaluronic Acid Niacinamide & Peptides Lightweight Daily Protection 1.7 oz**e.l.f.**$11.88**21,507 rev5y ago](https://www.amazon.com/dp/B0984H7XH5) [**La Roche-Posay Toleriane Double Repair UV SPF Moisturizer for Face Daily Facial Moisturizer with Sunscreen SPF 30 Niacinamide and Glycerin Oil Free Moisturizing Sun Protection**La Roche-Posay**$24.04**28,763 rev9y ago](https://www.amazon.com/dp/B01NCWV3KM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CeraVe AM Facial Moisturizing Lotion SPF 50 Face Moisturizer with SPF Hyaluronic Acid Niacinamide & Ceramides Non-Greasy Blends Seamlessly With No White Cast Non Comedogenic Sunscreen 3 Oz**CeraVe**$14.98**4.6★**▲ 59%**](https://www.amazon.com/dp/B0CTTDLQF3) [**CeraVe AM Facial Moisturizing Lotion with SPF 30 Oil-Free Face Moisturizer with SPF Formulated with Hyaluronic Acid Niacinamide & Ceramides Non-Comedogenic Broad Spectrum Sunscreen 3 Ounce**CeraVe**$14.47**4.5★**▲ 18%**](https://www.amazon.com/dp/B00F97FHAW) [**La Roche-Posay Toleriane Double Repair UV SPF Moisturizer for Face Daily Facial Moisturizer with Sunscreen SPF 30 Niacinamide and Glycerin Oil Free Moisturizing Sun Protection**La Roche-Posay**$24.04**4.6★**— 10%**](https://www.amazon.com/dp/B01NCWV3KM) [**e.l.f. SKIN Holy Hydration! Face Cream Broad Spectrum SPF 30 Sunscreen Moisturizer Made with Hyaluronic Acid Niacinamide & Peptides Lightweight Daily Protection 1.7 oz**e.l.f.**$11.88**4.6★**— 7%**](https://www.amazon.com/dp/B0984H7XH5) [**La Roche-Posay Toleriane Double Repair Matte Moisturizer SPF 30 Lightweight Daily Face Moisturizer for Oily Skin & Combination Skin With Niacinamide & Vitamin B3 Oil Free Fragrance Free**La Roche-Posay**$23.75**4.4★**▼ 28%**](https://www.amazon.com/dp/B0DSQ2C9YH)
**~~View all trending →~~**
## **What buyers say about moisturizer face cream with spf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**25%
*“Super hydrating”*
**Suitability Combination Skin**11%
*“Good for skin”*
**Quality-Overall**10%
*“Highly recommend it to anyone looking for a high-quality, reliable moisturizer”*
**Soft Feel**6%
*“Smooth and creamy”*
**Value For Money**5%
*“Good for the price”*
**Suitability Dry Skin**5%
*“great for my dry face”*
**Weight Light**4%
*“It feels lightweight on the skin”*
**Absorbency**3%
*“Absorbs very well”*
**Smell**2%
*“It's fragrance-free”*
**Protection**2%
*“Protects my face”*
### **What buyers complain about **
**Allergies**11%
*“Skin irritation”*
**Moist/Dry**8%
*“lack of hydration”*
**Smell**8%
*“Bad smell”*
**Skin Health**5%
*“BURNS MY FACE”*
**Suitability Dry Skin**4%
*“Not recommended for extremely dry skin”*
**Oily/Greasy**4%
*“its greasy”*
**Value For Money**4%
*“A little expensive”*
**Color**3%
*“Darker than it appears”*
**Thickness**3%
*“It goes on thick”*
**Functionality-Overall**3%
*“No results”*
### **Top return reasons **
**Moist/Dry**10%
**Smell**10%
**Advertised Vs Actual Product**10%
**Product Condition**9%
**Color**7%
**Value For Money**7%
**Functionality-Overall**4%
**Texture/Consistency-Overall**4%
**Suitability Dry Skin**3%
**Size-Overall**3%
## **Common questions**
- **Is moisturizer face cream with spf profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 8 tracked products. 90-day search growth is -18.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the moisturizer face cream with spf niche?**
- 3 brands and 41 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in moisturizer face cream with spf?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.7%.
- **What does it cost to enter the moisturizer face cream with spf niche?**
- Listings span $11.88–$37.85; the average listing price is $23.32 (sweet spot $15–$100). The average incumbent carries 29,049 reviews — the moat a new listing must climb.
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