---
title: "Modeling Mask — $14K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/modeling-mask"
last_updated: "2026-08-11T08:07:55.405Z"
locale: en
meta:
description: "Niche score 43/100 · $14K/yr market · 52K searches/yr · $16.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $14K/yr market · 52K searches/yr · $16.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Modeling Mask — $14K/yr Amazon US Niche (2026) - Flapen"
---
# **modeling mask**
**Skip it**
A small market ($14K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 20Conversion 21Competition 47Returns 96Price range 64Avg price 79Brand share 33Review moat 92Quality gap 62
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****154.86**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$16.69**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$4.26–$33.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$14K**
$14K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, modeling mask is a $14K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **modeling mask market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$33K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#956**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**11%**
- MEDIHEAL34% - Lindsay18% - Anskin13% - leegeehaam11% - MARK POLIN10% - Torriden4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.
5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/modeling-mask/trend)
## **Top modeling mask search terms**
- **modeling mask**30K/yr-7.4%2.3% conv. - **modeling pack**7K/yr+5.4%1.6% conv. - **modeling mask korean**6K/yr-28.0%1.6% conv. - **korean modeling mask**3K/yr-11.0%2.1% conv. - **mediheal modeling pack**2K/yr-24.1%6.0% conv. - **modeling pack korean**1K/yr+50.0%4.1% conv. - **mediheal modeling mask**1K/yr-44.9%2.7% conv. - **mediheal derma modeling pack**1K/yr-29.2%3.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/modeling-mask/search-terms)
## **Top modeling mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$71810%$1K15%$2K20%$3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lindsay Cool Tea Tree Modeling Mask Pack Powder 2.2lb / 1kg (# 1. Cool Tea Tree Powder 2.2lb)**Lindsay**$31.31**4.6★90 rev](https://www.amazon.com/dp/B08FLSXQ58) [2**Mediheal Derma Modeling Pack (Hyaluronate)*2 - Deep Hydrating For Moist Skin - Easy DIY Home Spa Kits Hydrating Icy Jelly Mask For Skin Refreshment**MEDIHEAL**$7.73**4.5★23 rev](https://www.amazon.com/dp/B0D66MQ2K3) [3**Anskin Modeling Mask Powder Pack Cool Ice for Soothing and Pore Management 240g**Anskin**$11.98**4.5★1,055 rev](https://www.amazon.com/dp/B018J0VEWU) [4**Mediheal Derma Modeling Pack (Madecassoside) - Relieving Blemish Marks For Clear Skin - Easy DIY Home Spa Kits Hydrating Icy Jelly Mask For Skin Refreshment**MEDIHEAL**$4.34**4.4★161 rev](https://www.amazon.com/dp/B0D16Z6CZH) [5**leegeehaam Dr.Ceuracle Expert Spirulina Cooling Modeling Face Mask - Korean Skincare Jelly Face Mask for Glass Glow Skin DIY Home Spa (1kg / 35.24 oz.)**leegeehaam**$27.18**4.4★60 rev](https://www.amazon.com/dp/B0DSL2G321)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen**VEVOX**$20.87**128 rev9mo ago](https://www.amazon.com/dp/B0FW74TJHP) [**dalba Piedmont White Truffle Serum & Cream Modeling Mask (Nutritive/Hydrating) Deep Hydration & Firming Care At-Home Lifting Treatment Korean Skincare**d'alba Piedmont**$17.95**60 rev10mo ago](https://www.amazon.com/dp/B0FQV9PXS9) [**AMBER SECTION One-Step Modeling Mask Lemon Shake - Pack of 5 | Vitamin C & Glutathione Easy Mix for Premium Home Aesthetic Care Instant Cooling Clinically Tested Gifts for Woman**AMBER SECTION**$33.96**22 rev10mo ago](https://www.amazon.com/dp/B0FQTSP9SP) [**jNE Anskin Original Modeling Mask Powder Pack | Korean Skincare Face Pack for Calming Irritated Skin Deep Hydration & Pore-Cleansing Care (8.47oz / 240g Cool Ice)**jNE**$12.04**13 rev1y ago](https://www.amazon.com/dp/B0F6136TTR) [**Torriden DIVE IN Modeling Mask (pack of 5) | Intensive Hydration and Cooling | 5D Hyaluronic Acid Complex Glucose & Algin Kaolin**Torriden**$17.83**36 rev1y ago](https://www.amazon.com/dp/B0DVSRWK76)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tea Tree Modeling Mask Powder - Face Mask Skin Care - 2.2 lbs Modeling pack - Korean Facial mask skin care for women and men (Tea Tree)**MARK POLIN**$30.59**4.3★**▲ 290%**](https://www.amazon.com/dp/B09VKMN5W3) [**VEVOX N95 Masks for Adults NIOSH Approved 10 Pack Valved Particulate Respirator with Comfort-Plus Seal Dust Masks for Construction Work Sanding Woodworking Mold Drywall & Pollen**VEVOX**$20.87**4.6★**▲ 241%**](https://www.amazon.com/dp/B0FW74TJHP) [**Collagen Modeling Mask Powder - Face Mask Skin Care - 2.2 lbs Modeling pack - Korean Facial mask skin care for women and men**MARK POLIN**$29.39**4.3★**▲ 162%**](https://www.amazon.com/dp/B0D9YPTCFW) [**Mediheal Derma Modeling Pack (Hyaluronate)*2 - Deep Hydrating For Moist Skin - Easy DIY Home Spa Kits Hydrating Icy Jelly Mask For Skin Refreshment**MEDIHEAL**$7.73**4.5★**▲ 152%**](https://www.amazon.com/dp/B0D66MQ2K3) [**Mediheal Derma Modeling Pack (Teatree) - Rapid Cooling For Soothing Skin - Easy DIY Home Spa Kits Hydrating Icy Jelly Mask For Skin Refreshment**MEDIHEAL**$4.48**4.4★**▲ 48%**](https://www.amazon.com/dp/B0D172JPYJ)
**~~View all trending →~~**
## **What buyers say about modeling mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**10%
*“This left my skin super soft and effectively smooth”*
**Quality-Overall**9%
*“Good quality”*
**Size-Overall**9%
*“Perfect fit”*
**Comfort-Overall**9%
*“Comfortable”*
**Moist/Dry**7%
*“My skin feels great, so hydrated and smooth”*
**Value For Money**7%
*“Good value”*
**Breathability**6%
*“good breathability”*
**Advertised Vs Actual Product**5%
*“Does the job”*
**Durability**3%
*“Durable”*
**Ease Of Use**3%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**8%
*“Size is bulky”*
**Ease Of Use**5%
*“Not the easiest to use”*
**Moist/Dry**4%
*“If you apply it too thin in places it dries out”*
**Ease Of Application**4%
*“Ok. It wasnt easy to applyzzx”*
**Allergies**4%
*“I an allergic to dust”*
**Durability**4%
*“it breaks apart too”*
**Sensitivity-Overall**3%
*“Apparently I have sensitive skin”*
**Value For Money**3%
*“Not value for money m”*
**Oily/Greasy**3%
*“makes skin little bit oily”*
**Symptom Reduction**3%
*“Have not seen any results yet”*
### **Top return reasons **
**Value For Money**21%
**Advertised Vs Actual Product**19%
**Functionality-Overall**11%
**Size-Overall**10%
**Product Condition**5%
**Smell**5%
**Skin Health**3%
**Suitability Combination Skin**3%
**Ease Of Use**3%
**Material Quality**3%
## **Common questions**
- **Is modeling mask profitable to sell on Amazon United States?**
- The niche generates $14K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the modeling mask niche?**
- 11 brands and 25 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in modeling mask?**
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Moist/Dry. The return rate is 0.9%.
- **When does demand for modeling mask peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the modeling mask niche?**
- Listings span $4.26–$33.96; the average listing price is $16.69 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.
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