---
title: "Mixsoon Bean Essence — $75K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mixsoon-bean-essence"
last_updated: "2026-08-11T08:09:06.163Z"
locale: en
meta:
description: "Niche score 51/100 · $75K/yr market · 136K searches/yr. A deep review moat (25,163 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $75K/yr market · 136K searches/yr. A deep review moat (25,163 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mixsoon Bean Essence — $75K/yr Amazon US Niche (2026) - Flapen"
---
# **mixsoon bean essence**
**Worth a look**
Shows low returns (0.8%), but a deep review moat (25,163 avg reviews) keeps it on the watch list.
Market size 19Growth 18Conversion 40Competition 76Returns 96Price range 85Avg price 81Brand share 82Review moat 13Quality gap 33
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.64–$89.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$17.58**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$75K**
$75K/yr · 136K searches
**Growth**
**Bad****-14.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****25,163.22**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, mixsoon bean essence is a $75K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mixsoon bean essence market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$70K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#214**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **92%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**53%**
Top 20: 96%
**Top-5 click share**
**39%**
Top 20: 78%
**Open market**
**40%**
- HARUHARU14% - COSRX13% - The Ordinary9% - Beauty of Joseon8% - Essence Cosmetics8% - mixsoon8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.
80K60KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mixsoon-bean-essence/trend)
## **Top mixsoon bean essence search terms**
- **korean essence**26K/yr-15.7%2.4% conv. - **essense**17K/yr+13.2%1.2% conv. - **face essence**17K/yr-12.8%2.4% conv. - **facial essence**12K/yr-9.9%2.1% conv. - **korean essence for face**15K/yr-24.8%3.0% conv. - **hydrating essence**9K/yr-24.1%2.5% conv. - **essence for face**6K/yr-25.4%2.4% conv. - **essence face**4K/yr+1.3%3.9% conv. - **essences**4K/yr-10.0%0.9% conv. - **hydrating essence for face**4K/yr-23.6%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mixsoon-bean-essence/search-terms)
## **Top mixsoon bean essence products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Ordinary Multi-Active Delivery Essence Hydrating Skincare Face Essence for Softer and Smoother Glass Skin 3.4 Fl Oz**The Ordinary**$11.42**4.7★517 rev](https://www.amazon.com/dp/B0DW3SVYKP) [2**Beauty of Joseon Ginseng Essence Water Hydrating Face Toner for Dry Dull Skin. Korean Moisturizing Skin Care for Men and Women 150ml 5.07 fl.oz.**Beauty of Joseon**$16.26**4.6★6,629 rev](https://www.amazon.com/dp/B08RLZ28QK) [3**haruharu Wonder Black Rice Probiotics Barrier Essence 4.05 fl.oz Skin Flooding & Layering Strengthens Skin Barrier Moisturizes Glowy Radiant Skin Non-Comedogenic Vegan Korean Skincare**HARUHARU**$20.09**4.7★3,195 rev](https://www.amazon.com/dp/B0D95M72BF) [4**COSRX Snail Mucin 96% Repairing Serum Hydrating Serum for Face with Snail Secretion Filtrate for Dull Skin & Fine Lines 100ml Korean Skin Care**COSRX**$16.06**4.6★105,499 rev](https://www.amazon.com/dp/B00PBX3L7K) [5**Pyunkang Yul PKY Essence Toner for Barrier Rebuilding Highly Concentrated Essence Facial Toner Minimal Ingredients Zero-Irritation Korean Skincare (6.8 Fl. Oz 200ml)**Pyunkang Yul**$15.57**4.6★6,081 rev](https://www.amazon.com/dp/B06ZZK3YJY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Farmacy Honey Milk Face Essence - Hydrating Milky Toner with Honey Ceramides Chamomile + Aloe - Helps Strengthen Skin Barrier + Replenish Moisture - Soothing + Calming Skincare (50ml)**Farmacy**$15.83**384 rev1y ago](https://www.amazon.com/dp/B0F75YF4L5) [**Good Molecules Sakura Hyaluronic Acid Boosting Essence - Ultra Hydrating Facial Moisturizer - Skincare for Hydration Tightening Anti Aging Instant Glow - Skin Care for Face**Good Molecules**$13.56**331 rev1y ago](https://www.amazon.com/dp/B0F5G4W6F3) [**numbuzin No.9 NAD+ Salmon PDRN Toner Glass Skin Hydrating Toner with Peptides & Niacinamide Instant Plumping Firming & Anti-Aging Korean Skincare 5.07 fl oz**numbuzin**$15.76**1,662 rev1y ago](https://www.amazon.com/dp/B0F4RF551P) [**The Ordinary Multi-Active Delivery Essence Hydrating Skincare Face Essence for Softer and Smoother Glass Skin 3.4 Fl Oz**The Ordinary**$11.42**517 rev1y ago](https://www.amazon.com/dp/B0DW3SVYKP) [**mixsoon Soondy Centella Asiatica Essence-Soothing and Calming for Face Jeju Island Cica Extracts and Hydrating Formula for Balanced Skin 30ml / 1.01 fl.oz. Korean Glass Skin Care**mixsoon**$12.54**1,321 rev1y ago](https://www.amazon.com/dp/B0DHKHXYJ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AESTURA ATOBARRIER365 Hydro Essence with Hydrating Amino Acids | Lightweight Formula Deep Hydration Suitable for Dry & Sensitive Skin Non-Comedogenic 200ML / 6.76 fl. oz.**AESTURA**$29.39**4.6★**▲ 233%**](https://www.amazon.com/dp/B0BY21VGNN) [**Farmacy Honey Milk Face Essence - Hydrating Milky Toner with Honey Ceramides Chamomile + Aloe - Helps Strengthen Skin Barrier + Replenish Moisture - Soothing + Calming Skincare (50ml)**Farmacy**$15.83**4.4★**▲ 146%**](https://www.amazon.com/dp/B0F75YF4L5) [**Good Molecules Sakura Hyaluronic Acid Boosting Essence - Ultra Hydrating Facial Moisturizer - Skincare for Hydration Tightening Anti Aging Instant Glow - Skin Care for Face**Good Molecules**$13.56**4.7★**▲ 103%**](https://www.amazon.com/dp/B0F5G4W6F3) [**MISSHA Time Revolution The First Essence RX (4th Gen) 5.07 Fl oz/150ml Korean Face Essence Hydrating Facial Toner Skin Smoothing & pH Balancing Toner for All Skin Types**MISSHA**$27.32**4.6★**▲ 50%**](https://www.amazon.com/dp/B01FG5VLLU) [**SK-II Facial Treatment Essence - Anti-Aging Essence Skincare to Help Reduce the Appearance of Fine Lines & Wrinkles - Visibly Refines Texture & Improves Firmness & Dark Spots (2.5 oz)**SK-II**$89.34**4.5★**▲ 44%**](https://www.amazon.com/dp/B000H723LU)
**~~View all trending →~~**
## **What buyers say about mixsoon bean essence**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**15%
*“Amazing moisturizer”*
**Eyelash Quality**13%
*“Gives great lash”*
**Quality-Overall**9%
*“Good product as described”*
**Value For Money**9%
*“Great buy for the money”*
**Suitability Combination Skin**9%
*“Great for Sensitive Skin”*
**Soft Feel**6%
*“So soft”*
**Brightness/Shine/Glow**5%
*“Shine bright”*
**Suitability Dry Skin**4%
*“Great for sensitive dry skin”*
**Absorbency**2%
*“easily absorbed”*
**Weight Light**2%
*“Great lightweight essence”*
### **What buyers complain about **
**Allergies**7%
*“Irritates Skin”*
**Moist/Dry**7%
*“Very dry”*
**Eyelash Quality**7%
*“False eyelashes effect”*
**Smudge Resistance**6%
*“Smears alot”*
**Functionality-Overall**4%
*“No Results”*
**Value For Money**3%
*“Not worth the price”*
**Skin Health**3%
*“I was feeling like my skin looked a little dull lately”*
**Adhesion/Stickiness**3%
*“No stickiness”*
**Smell**3%
*“Unpleasant smell”*
**Suitability Dry Skin**3%
*“Doesnt absorb onto my dry skin”*
### **Top return reasons **
**Functionality-Overall**12%
**Value For Money**10%
**Moist/Dry**10%
**Advertised Vs Actual Product**10%
**Leak-Proof**5%
**Adhesion/Stickiness**4%
**Smell**4%
**Skin Health**4%
**Suitability Combination Skin**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is mixsoon bean essence profitable to sell on Amazon United States?**
- The niche generates $75K/yr across 51 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the mixsoon bean essence niche?**
- 26 brands and 109 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in mixsoon bean essence?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Eyelash Quality. The return rate is 0.8%.
- **When does demand for mixsoon bean essence peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the mixsoon bean essence niche?**
- Listings span $4.64–$89.34; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 25,163 reviews — the moat a new listing must climb.
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