---
title: "Missing Person Perfume — $628K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/missing-person-perfume"
last_updated: "2026-08-11T13:05:34.235Z"
locale: en
meta:
description: "Niche score 52/100 · $628K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $628K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Missing Person Perfume — $628K/yr Amazon US Niche (2026) - Flapen"
---
# **missing person perfume**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 65Growth 45Conversion 56Competition 8Returns 99Price range 65Avg price 91Brand share 0Review moat 51Quality gap 84
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$57.27**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$628K**
$628K/yr · 230K searches
**Price range**
**Good****$30.27–$137.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,450.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+15.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, missing person perfume is a $628K/yr Amazon United States market (230K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **missing person perfume market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$573K–$716K**
- units × avg price
- **Conversion rate**
- **4.8%**
- **Avg BSR**
- **#242**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **89%**
- **Out of stock**
- **30.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- PHLUR98% - HOUSE OF TWIST2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +15.6% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/missing-person-perfume/trend)
## **Top missing person perfume search terms**
- **phlur missing person**89K/yr+21.2%4.7% conv. - **missing person phlur**42K/yr+67.0%6.2% conv. - **missing person perfume**65K/yr-24.4%5.0% conv. - **missing person**19K/yr+32.3%3.3% conv. - **phlur missing person perfume**11K/yr+11.0%4.0% conv. - **not your baby phlur**4K/yr-21.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/missing-person-perfume/search-terms)
## **Top missing person perfume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$63K20%$126K30%$188K40%$251K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PHLUR Missing Person Perfume for Women & Men 9.5 mL Soft Musk and Jasmine Eau de Parfum with Bergamot Neroli Blossom & Sandalwood**PHLUR**$31.30**3.9★2,733 rev](https://www.amazon.com/dp/B09WJLTKG4) [2**PHLUR Missing Person Body Oil 4 Fl Oz Skin Musk Bergamot & Jasmine Scented Body Oil for Women & Men Hydrating Moisturizing After Shower Oil with Sandalwood & White Musk Fragrance**PHLUR**$41.67**4.4★832 rev](https://www.amazon.com/dp/B0D51384RW) [3**PHLUR Missing Person Perfume for Women & Men 50 mL**PHLUR**$94.13**3.9★2,733 rev](https://www.amazon.com/dp/B09WJPDTGQ) [4**PHLUR Missing Person Perfume for Women & Men 100 mL**PHLUR**$137.37**3.9★2,733 rev](https://www.amazon.com/dp/B0F486953N) [5**PHLUR Fragrance Discovery Set (2025) - 8pc Perfume Sample Set (2 mL Ea)**PHLUR**$37.16**4.3★491 rev](https://www.amazon.com/dp/B0DZ781VVZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHLUR Sweet Skin Trio ($78 Value) 3 Fl Oz Each**PHLUR**$65.88**260 rev10mo ago](https://www.amazon.com/dp/B0FLXGSQ6P) [**Twist Lost No. 114 - Inspired by Phl. Missing Person Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Musk & Bergamot Unisex Fragrance Spray 100 ml | 3.4 fl. oz**HOUSE OF TWIST**$30.27**14 rev10mo ago](https://www.amazon.com/dp/B0FR66CHRB) [**PHLUR Missing Person Perfume for Women & Men 100 mL**PHLUR**$137.37**2,733 rev1y ago](https://www.amazon.com/dp/B0F486953N) [**PHLUR Fragrance Discovery Set (2025) - 8pc Perfume Sample Set (2 mL Ea)**PHLUR**$37.16**491 rev1y ago](https://www.amazon.com/dp/B0DZ781VVZ) [**PHLUR Missing Person Body Oil 4 Fl Oz Skin Musk Bergamot & Jasmine Scented Body Oil for Women & Men Hydrating Moisturizing After Shower Oil with Sandalwood & White Musk Fragrance**PHLUR**$41.67**832 rev2y ago](https://www.amazon.com/dp/B0D51384RW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PHLUR Sweet Skin Trio ($78 Value) 3 Fl Oz Each**PHLUR**$65.88**4.4★**▲ 147%**](https://www.amazon.com/dp/B0FLXGSQ6P) [**PHLUR Fragrance Discovery Set (2025) - 8pc Perfume Sample Set (2 mL Ea)**PHLUR**$37.16**4.3★**▲ 74%**](https://www.amazon.com/dp/B0DZ781VVZ) [**PHLUR Vanilla Skin Body Mist 8 Fl Oz - Hair and Body Perfume for Women**PHLUR**$36.99**4.4★**▲ 60%**](https://www.amazon.com/dp/B0D3FK6KCB) [**PHLUR Missing Person Perfume for Women & Men 100 mL**PHLUR**$137.37**3.9★**▲ 35%**](https://www.amazon.com/dp/B0F486953N) [**Twist Lost No. 114 - Inspired by Phl. Missing Person Long-Lasting Perfume for Women & Men Vegan Clean Ingredients Musk & Bergamot Unisex Fragrance Spray 100 ml | 3.4 fl. oz**HOUSE OF TWIST**$30.27**4.1★**▲ 25%**](https://www.amazon.com/dp/B0FR66CHRB)
**~~View all trending →~~**
## **What buyers say about missing person perfume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**69%
*“Beautiful fragrance”*
**Soft Feel**4%
*“Very soft”*
**Value For Money**3%
*“Worth the price”*
**Quality-Overall**2%
*“Excellent product”*
**Durability**2%
*“It lasts all day”*
**Size-Overall**2%
*“Great size”*
**Moist/Dry**1%
*“It's also super moisturizing”*
**Gifting Purpose**1%
*“these are going to be great Christmas gifts”*
**Suitability Combination Skin**1%
*“If you like those your skin”*
**Weight Light**1%
*“The oil is lightweight”*
### **What buyers complain about **
**Smell**48%
*“Scent doesnt last very long”*
**Value For Money**6%
*“Not worth the price”*
**Durability**6%
*“does not last”*
**Leak-Proof**4%
*“bottle leaks”*
**Size-Overall**4%
*“Smaller than expected”*
**Strength**2%
*“The bottle is very fragile”*
**Alcohol Content**2%
*“Smells like pure alcohol”*
**Quality-Overall**2%
*“Bottle quality is not good”*
**Advertised Vs Actual Product**1%
*“which makes the listing feel not accurate”*
**Suitability Dry Skin**1%
*“it does not dry well”*
### **Top return reasons **
**Smell**73%
**Leak-Proof**7%
**Advertised Vs Actual Product**6%
**Oily/Greasy**4%
**Value For Money**1%
**Defective Material/Parts**1%
**Motor Power**1%
**Functionality-Overall**1%
**Product Condition**1%
**Adhesion/Stickiness**1%
## **Common questions**
- **Is missing person perfume profitable to sell on Amazon United States?**
- The niche generates $628K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the missing person perfume niche?**
- 2 brands and 6 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in missing person perfume?**
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.3%.
- **When does demand for missing person perfume peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the missing person perfume niche?**
- Listings span $30.27–$137.37; the average listing price is $57.27 (sweet spot $15–$100). The average incumbent carries 1,450 reviews — the moat a new listing must climb.
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