---
title: "Mint Soap Bar — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mint-soap-bar"
last_updated: "2026-08-11T09:48:51.351Z"
locale: en
meta:
description: "Niche score 47/100 · $61K/yr market · 49K searches/yr · $11.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $61K/yr market · 49K searches/yr · $11.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint Soap Bar — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **mint soap bar**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 49Conversion 90Competition 55Returns 98Price range 54Avg price 48Brand share 8Review moat 33Quality gap 30
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$2.63–$29.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+19.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$11.70**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,161.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$61K**
$61K/yr · 49K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mint soap bar is a $61K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint soap bar market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$59K–$70K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#435**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**631**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 98%
**Open market**
**2%**
- Alaffia88% - Dr. Bronner's4% - Dr. Natural2% - Amish Farms1% - Crate 61 Organics1% - Pears1% - Open — no brand owns it (3 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 27 weeks — +19.4% search growth over the last 90 days.
1K750Spike '26Jan '26Feb '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mint-soap-bar/trend)
## **Top mint soap bar search terms**
- **good soap**24K/yr+20.7%11.2% conv. - **good soap bar**8K/yr+20.5%7.5% conv. - **good bar soap**5K/yr+17.4%8.9% conv. - **mint bar soap**5K/yr+26.4%6.0% conv. - **mint soap bar**4K/yr+25.3%4.5% conv. - **good soap bar whole foods**4K/yr-6.0%4.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mint-soap-bar/search-terms)
## **Top mint soap bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alaffia Good Soap Lavender (4 Bars) + Trial-Size Herbal Bar Long-Lasting Triple-Milled with Fair Trade Shea Butter**Alaffia**$14.59**4.6★132 rev](https://www.amazon.com/dp/B0C2WCTZG1) [2**Alaffia Good Soap Coconut Cove Bar Soap 5 OZ**Alaffia**$2.73**5.0★1 rev](https://www.amazon.com/dp/B0FN8CFPWW) [3**Alaffia Good Soap Unscented Shea Value Pack 4 Count 5 Ounce**Alaffia**$14.20**4.5★56 rev](https://www.amazon.com/dp/B0C2WCTZFR) [4**ALAFFIA Coconut Good Soap Value Pack 4 Count 20 OZ**Alaffia**$14.09**4.6★195 rev](https://www.amazon.com/dp/B0C2W1CD81) [5**Alaffia Good Soap Peppermint Value Pack 4 Count 5 Ounce**Alaffia**$14.40**4.6★195 rev](https://www.amazon.com/dp/B0C2WG3FHZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Alaffia Good Soap Coconut 3-Pack Long-Lasting Bar Soap Crafted with Fair Trade Shea Butter 5 Oz Ea**Alaffia**$13.98**10 rev2mo ago](https://www.amazon.com/dp/B0GV1BGHF9) [**Alaffia Good Soap Coconut Cove Bar Soap 5 OZ**Alaffia**$2.73**1 rev10mo ago](https://www.amazon.com/dp/B0FN8CFPWW) [**Alaffia Good Soap Lavender Blossom Bar Soap 5 OZ**Alaffia**$2.72**3 rev10mo ago](https://www.amazon.com/dp/B0FN89HPLB) [**Alaffia Good Soap Citrus Bar Soap 5 OZ**Alaffia**$2.69**1 rev10mo ago](https://www.amazon.com/dp/B0FN8CC9QB) [**Alaffia Good Soap Cherry Blossom Bar Soap 5 OZ**Alaffia**$2.63**2 rev10mo ago](https://www.amazon.com/dp/B0FN8BKTDQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alaffia Good Soap Coconut 3-Pack Long-Lasting Bar Soap Crafted with Fair Trade Shea Butter 5 Oz Ea**Alaffia**$13.98**4.2★**▲ 230%**](https://www.amazon.com/dp/B0GV1BGHF9) [**Alaffia Good Soap Mint Bar Soap 5 OZ**Alaffia**$2.63**0.0★**▲ 201%**](https://www.amazon.com/dp/B0FN8CSQPB) [**Alaffia Good Soap Coconut Cove Bar Soap 5 OZ**Alaffia**$2.73**5.0★**▲ 195%**](https://www.amazon.com/dp/B0FN8CFPWW) [**Alaffia Good Soap Cherry Blossom Bar Soap 5 OZ**Alaffia**$2.63**2.5★**▲ 180%**](https://www.amazon.com/dp/B0FN8BKTDQ) [**Alaffia Good Soap Lavender Blossom Bar Soap 5 OZ**Alaffia**$2.72**5.0★**▲ 179%**](https://www.amazon.com/dp/B0FN89HPLB)
**~~View all trending →~~**
## **What buyers say about mint soap bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**27%
*“clean scent”*
**Cleansing**11%
*“Cleans well”*
**Quality-Overall**9%
*“Natural and good quality”*
**Lather**8%
*“Great lathering soap”*
**Soft Feel**7%
*“Soft and creamy”*
**Value For Money**7%
*“Best price”*
**Moist/Dry**4%
*“Very moisturizing”*
**Durability**3%
*“Long lasting and gentle”*
**Suitability Dry Skin**2%
*“Protects the skin from dryness”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Smell**25%
*“Strong smell”*
**Moist/Dry**7%
*“Very drying to skin”*
**Value For Money**6%
*“Could be cheaper”*
**Allergies**5%
*“Irritated Skin”*
**Durability**3%
*“Breaks apart to soon”*
**Natural Ingredients**3%
*“not a 100% natural”*
**Quality-Overall**3%
*“Cheaper prices are sometimes not worth the quality”*
**Advertised Vs Actual Product**3%
*“Ad is deceptive”*
**Lather**2%
*“Doesn't lather”*
**Strength**2%
*“this one is not as strong”*
### **Top return reasons **
**Smell**49%
**Advertised Vs Actual Product**13%
**Ingredients-Overall**7%
**Value For Money**4%
**Defective Material/Parts**4%
**Natural Ingredients**4%
**Quality-Overall**2%
**Color**2%
**Ease Of Cleaning**2%
**Leak-Proof**1%
## **Common questions**
- **Is mint soap bar profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 22 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mint soap bar niche?**
- 9 brands and 631 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mint soap bar?**
- Top complaints mined from reviews: Smell, Moist/Dry, Value For Money. The return rate is 0.3%.
- **What does it cost to enter the mint soap bar niche?**
- Listings span $2.63–$29.79; the average listing price is $11.70 (sweet spot $15–$100). The average incumbent carries 3,162 reviews — the moat a new listing must climb.
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