---
title: "Mint Lip Gloss — $405K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mint-lip-gloss"
last_updated: "2026-08-11T11:22:29.296Z"
locale: en
meta:
description: "Niche score 49/100 · $405K/yr market · 319K searches/yr · $19.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $405K/yr market · 319K searches/yr · $19.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint Lip Gloss — $405K/yr Amazon US Niche (2026) - Flapen"
---
# **mint lip gloss**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 13Conversion 71Competition 56Returns 97Price range 75Avg price 86Brand share 0Review moat 62Quality gap 20
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.14–$41.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,014.54**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$405K**
$405K/yr · 319K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-23.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mint lip gloss is a $405K/yr Amazon United States market (319K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint lip gloss market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$391K–$488K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#501**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**158**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**0%**
- C. O. Bigelow95% - C.O. Bigelow4% - Vitamasques1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.8% search growth over the last 90 days.
15K10KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mint-lip-gloss/trend)
## **Top mint lip gloss search terms**
- **co bigelow**47K/yr-15.8%3.5% conv. - **bath and body works lip gloss**46K/yr-22.4%5.2% conv. - **co bigelow lip balm**49K/yr-38.2%6.4% conv. - **mint lip gloss**28K/yr-14.5%3.2% conv. - **co bigelow lip gloss**17K/yr-9.2%9.4% conv. - **mentha lip gloss**16K/yr-18.7%7.9% conv. - **c.o. bigelow**14K/yr-31.1%1.7% conv. - **bigelow lip balm**17K/yr-47.0%6.5% conv. - **bath and body works lip balm**12K/yr-38.7%1.7% conv. - **c o bigelow products**4K/yr+25.4%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mint-lip-gloss/search-terms)
## **Top mint lip gloss products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$41K20%$81K30%$122K40%$162K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**C.O. Bigelow Mentha Lip Shine Peppermint Lip Gloss Formula No 502 Bath & Body Works**C. O. Bigelow**$9.24**4.8★1,726 rev](https://www.amazon.com/dp/B0047ENKDE) [2**C.O. Bigelow 2 Pack My Favorite Night Balm Lip Treatment. 0.34 Oz**C. O. Bigelow**$20.04**4.8★2,128 rev](https://www.amazon.com/dp/B075VMVVF9) [3**C.O. Bigelow Vanillamint Supreme 2 X No 505**C. O. Bigelow**$8.72**4.7★1,178 rev](https://www.amazon.com/dp/B00AST1SYA) [4**Bath & Body Works C.O. Bigelow No 1641 Magenta Mint Mentha Lip Tint 0.5 oz**C. O. Bigelow**$9.36**4.8★347 rev](https://www.amazon.com/dp/B004A7MG88) [5**Bath & Body Works C.O. Bigelow Mentha Shimmer Tint Pearl Mint #1647**C. O. Bigelow**$9.91**4.8★588 rev](https://www.amazon.com/dp/B00AGQU3U0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.14**880 rev1y ago](https://www.amazon.com/dp/B0FF2S4YD8) [**C.O. Bigelow Assorted Lip Balm Tubes Trio Rose Salve My Favorite Lip Balm & Mentha Shine Pack of 3 Lip Care Set 0.5 oz**C. O. Bigelow**$23.99**139 rev2y ago](https://www.amazon.com/dp/B0D242Q9HB) [**C.O. Bigelow Plum Mentha Lip Tint Trio Pack of 3 Purple Tinted Lip Gloss with Peppermint Oil High Gloss Shine Finish 0.5 oz**C. O. Bigelow**$23.95**258 rev2y ago](https://www.amazon.com/dp/B0D242RDWP) [**C.O. Bigelow My Favorite Lip Balm Tubes Pack of 3 Bulk Lip Balm Tubes with Shea Butter & Jojoba Oil 0.5 oz**C. O. Bigelow**$23.91**119 rev2y ago](https://www.amazon.com/dp/B0D248197D) [**C.O. Bigelow Mentha Lip Balm Sticks Pack of 3 Bulk Lip Balm Sticks with Shea Butter & Peppermint Oil 0.15 oz**C. O. Bigelow**$23.81**258 rev2y ago](https://www.amazon.com/dp/B0CGTDLZNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**C.O. Bigelow Shaving Cream 2 Pack of 5.2 oz Mens Shaving Cream with Eucalyptus Oil for Sensitive Skin & All Skin Types**C. O. Bigelow**$19.01**4.7★**▲ 90%**](https://www.amazon.com/dp/B09WFVT8R5) [**Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.14**4.7★**▲ 50%**](https://www.amazon.com/dp/B0FF2S4YD8) [**C.O. Bigelow Shaving Cream 5.2 oz Mens Shaving Cream with Eucalyptus Oil for Sensitive Skin & All Skin Types**C. O. Bigelow**$9.97**4.7★**▲ 48%**](https://www.amazon.com/dp/B0CCG53CKV) [**Bath & Body Works C.O. Bigelow Mentha Lip Tint 3 Pack Magenta Mint #1641**C. O. Bigelow**$22.03**4.7★**▲ 32%**](https://www.amazon.com/dp/B01C3GSEE2) [**C.O. Bigelow Mentha Lip Shine Peppermint Lip Gloss Formula No 502 Bath & Body Works**C. O. Bigelow**$9.24**4.8★**▲ 24%**](https://www.amazon.com/dp/B0047ENKDE)
**~~View all trending →~~**
## **What buyers say about mint lip gloss**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“the fragrance is good for me”*
**Moist/Dry**13%
*“Its hydrating and comfortable”*
**Soft Feel**12%
*“Great smooth shave”*
**Quality-Overall**11%
*“It had great reviews”*
**Value For Money**6%
*“Good value for money”*
**Brightness/Shine/Glow**4%
*“gives them a great shine”*
**Lather**4%
*“Good lather”*
**Color**3%
*“The color is very pretty”*
**Advertised Vs Actual Product**3%
*“Exactly what I wanted”*
**Efficiency**2%
*“It works very good”*
### **What buyers complain about **
**Ease Of Use**15%
*“Not easy to open the container”*
**Moist/Dry**12%
*“maybe average hydration”*
**Smell**8%
*“Chemical odor”*
**Thickness**5%
*“I wish it was thicker so it would stay on a bit longer”*
**Quality-Overall**5%
*“Not the usual quality”*
**Value For Money**4%
*“a waste of my money”*
**Sensitivity-Overall**3%
*“I have sensitive skin”*
**Durability**3%
*“does not last”*
**Ingredients-Overall**3%
*“some ingredient is causing allergy for me”*
**Ease Of Application**2%
*“make application uncomfortable”*
### **Top return reasons **
**Color**11%
**Smell**10%
**Advertised Vs Actual Product**10%
**Size-Overall**10%
**Product Condition**7%
**Defective Material/Parts**6%
**Leak-Proof**6%
**Value For Money**5%
**Functionality-Overall**5%
**Ease Of Use**4%
## **Common questions**
- **Is mint lip gloss profitable to sell on Amazon United States?**
- The niche generates $405K/yr across 24 tracked products. 90-day search growth is -23.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mint lip gloss niche?**
- 3 brands and 158 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mint lip gloss?**
- Top complaints mined from reviews: Ease Of Use, Moist/Dry, Smell. The return rate is 0.5%.
- **When does demand for mint lip gloss peak?**
- Demand peaks in Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the mint lip gloss niche?**
- Listings span $6.14–$41.86; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.
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