---
title: "Mint Julep — $118K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mint-julep"
last_updated: "2026-08-11T08:59:17.142Z"
locale: en
meta:
description: "Niche score 45/100 · $118K/yr market · 96K searches/yr · $23.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $118K/yr market · 96K searches/yr · $23.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint Julep — $118K/yr Amazon US Niche (2026) - Flapen"
---
# **mint julep**
**Skip it**
A deep review moat (6,101 avg reviews) — this niche doesn't clear our bar today.
Market size 28Growth 25Conversion 60Competition 26Returns 97Price range 88Avg price 95Brand share 31Review moat 24Quality gap 42
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.86–$37.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$118K**
$118K/yr · 96K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,100.61**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mint julep is a $118K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint julep market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$143K–$191K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#694**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**11%**
- Ginger Lily Farms63% - Jergens8% - Amazon Basics6% - Medline6% - Vaseline4% - Craft & Nature3% - Open — no brand owns it (4 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mint-julep/trend)
## **Top mint julep search terms**
- **body lotion bulk**21K/yr-9.2%2.0% conv. - **gallon lotion**10K/yr+30.9%3.7% conv. - **body lotion pack**10K/yr+17.8%0.5% conv. - **bulk body lotion**11K/yr-4.3%1.9% conv. - **lotion base**10K/yr+4.3%3.2% conv. - **ginger lily farms lotion**7K/yr+44.4%4.7% conv. - **lotion base for lotion making**8K/yr-23.8%2.3% conv. - **bulk lotion for homeless 100 pack**7K/yr-20.2%1.3% conv. - **lotion gallon**4K/yr-8.2%6.3% conv. - **unscented lotion bulk**5K/yr-31.1%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mint-julep/search-terms)
## **Top mint julep products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$35K40%$47K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ginger Lily Farms Club & Fitness Soothing Butter Lotion for Dry Skin 100% Vegan & Cruelty-Free Fragrance Free 1 Gallon (128 fl oz) Refill**Ginger Lily Farms**$19.66**4.4★960 rev](https://www.amazon.com/dp/B0BYLDWRNC) [2**Ginger Lily Farms Botanicals Soothing Butter Lotion for Dry Sensitive Skin 100% Vegan & Cruelty-Free Fragrance Free 1 Gallon (128 fl oz) Refill (pack of 1)**Ginger Lily Farms**$23.79**4.4★4,441 rev](https://www.amazon.com/dp/B078SFSH3Q) [3**Jergens Ultra Healing Dry Skin Moisturizer Travel Size Body and Hand Lotion 1 Oz (Pack of 24)**Jergens**$17.01**4.8★45,431 rev](https://www.amazon.com/dp/B00SF8YKI2) [4**Medline Remedy Essentials Moisturizing Body Lotion (1 Gallon Bottle) 1 Count Fresh Scent Hydrating Non-Greasy For Dry Skin Hypoallergenic Men Women Elderly**Medline**$17.51**4.1★833 rev](https://www.amazon.com/dp/B0015DSKLW) [5**Ginger Lily Farms Club & Fitness Soothing Butter Lotion for Dry Skin 100% Vegan & Cruelty-Free Aloe Vera Scent 1 Gallon (128 fl oz) Refill**Ginger Lily Farms**$19.55**4.4★960 rev](https://www.amazon.com/dp/B0BYKTT3S4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ginger Lily Farms Botanicals Soothing Butter Lotion for Dry Skin 100% Vegan & Cruelty-Free Vanilla Sugar Bliss Scent 1 Gallon (128 fl oz) Refill**Ginger Lily Farms**$23.27**4,441 rev8mo ago](https://www.amazon.com/dp/B0G16N92RV) [**Craft & Nature Natural Multi Lotion 4 LB Premium Beauty Base 100% Natural Ingredients SLS Free Paraben Free GMO Free Made in Canada**Craft & Nature**$29.79**4 rev8mo ago](https://www.amazon.com/dp/B0FXY247Z8) [**Ginger Lily Farms Botanicals Shea Indulgence 24H Deep Hydration Body Lotion 100% Vegan & Cruelty-Free Fragrance-Free 1 Gallon (128 fl oz) Refill**Ginger Lily Farms**$28.97**57 rev9mo ago](https://www.amazon.com/dp/B0FVQ6MX75) [**Suave Nourishing Care Hand & Body Lotion with Shea Butter for Women Deep Moisture for Dry Skin Fast Absorbing Allergen Free Moisturizing Cream 18FL OZ 6 Pack**Suave**$26.63**40 rev1y ago](https://www.amazon.com/dp/B0FFBQP22J) [**Ginger Lily Farms Club & Fitness Soothing Butter Lotion for Dry Skin 100% Vegan & Cruelty-Free Fragrance Free 1 Gallon (128 fl oz) Refill**Ginger Lily Farms**$19.66**960 rev3y ago](https://www.amazon.com/dp/B0BYLDWRNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ginger Lily Farms Botanicals Shea Indulgence 24H Deep Hydration Body Lotion 100% Vegan & Cruelty-Free Fragrance-Free 1 Gallon (128 fl oz) Refill**Ginger Lily Farms**$28.97**4.8★**▲ 109%**](https://www.amazon.com/dp/B0FVQ6MX75) [**Ginger Lily Farms Botanicals Soothing Butter Lotion for Dry Skin 100% Vegan & Cruelty-Free Vanilla Sugar Bliss Scent 1 Gallon (128 fl oz) Refill**Ginger Lily Farms**$23.27**4.4★**▲ 76%**](https://www.amazon.com/dp/B0G16N92RV) [**Bon Vital Original Massage Lotion 1 Gallon Pail Lightweight Non-Greasy Formula for Massage Therapy Moisturizes & Nourishes Dry Skin Ideal for Clinics Spas & High-Volume Use**Bon Vital'**$35.50**4.6★**▲ 70%**](https://www.amazon.com/dp/B005GLOAFO) [**Craft & Nature Natural Multi Lotion 4 LB Premium Beauty Base 100% Natural Ingredients SLS Free Paraben Free GMO Free Made in Canada**Craft & Nature**$29.79**3.8★**▲ 48%**](https://www.amazon.com/dp/B0FXY247Z8) [**Suave Nourishing Care Hand & Body Lotion with Shea Butter for Women Deep Moisture for Dry Skin Fast Absorbing Allergen Free Moisturizing Cream 18FL OZ 6 Pack**Suave**$26.63**4.6★**▲ 23%**](https://www.amazon.com/dp/B0FFBQP22J)
**~~View all trending →~~**
## **What buyers say about mint julep**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Great Value”*
**Moist/Dry**14%
*“Excellent moisturizer”*
**Quality-Overall**12%
*“Its very effective”*
**Smell**11%
*“refreshing fragrance”*
**Soft Feel**10%
*“Smooth and soft”*
**Suitability Combination Skin**4%
*“works well for sensitive skin like mine”*
**Gifting Purpose**3%
*“Perfect used in wedding gift bags”*
**Size-Overall**3%
*“fits great in bag or backpack”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Absorbency**2%
*“Absorbs in nicely”*
### **What buyers complain about **
**Smell**13%
*“However, this product smells weird. alcohol smell was strong”*
**Motor Power**10%
*“pumps won't open”*
**Moist/Dry**9%
*“To dry”*
**Thickness**8%
*“The consistency is less thick than Dermasil”*
**Quality-Overall**8%
*“This is not very good quality at all”*
**Adhesion/Stickiness**5%
*“Sticky after feel”*
**Absorbency**4%
*“Doesn't seem to absorb in”*
**Dilute/Watery**4%
*“watery”*
**Value For Money**4%
*“I wish there were more for the price”*
**Allergies**3%
*“My skin sometimes looks a little ashy with this product”*
### **Top return reasons **
**Smell**28%
**Advertised Vs Actual Product**12%
**Leak-Proof**8%
**Size-Overall**7%
**Moist/Dry**6%
**Value For Money**5%
**Thickness**4%
**Texture/Consistency-Overall**4%
**Functionality-Overall**3%
**Quality-Overall**3%
## **Common questions**
- **Is mint julep profitable to sell on Amazon United States?**
- The niche generates $118K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the mint julep niche?**
- 10 brands and 25 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in mint julep?**
- Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.6%.
- **When does demand for mint julep peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the mint julep niche?**
- Listings span $12.86–$37.45; the average listing price is $23.85 (sweet spot $15–$100). The average incumbent carries 6,101 reviews — the moat a new listing must climb.
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