---
title: "Mint Face Wash — $226K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mint-face-wash"
last_updated: "2026-08-11T11:22:14.722Z"
locale: en
meta:
description: "Niche score 47/100 · $226K/yr market · 103K searches/yr · $14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $226K/yr market · 103K searches/yr · $14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint Face Wash — $226K/yr Amazon US Niche (2026) - Flapen"
---
# **mint face wash**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 43Growth 68Conversion 97Competition 0Returns 98Price range 39Avg price 67Brand share 0Review moat 56Quality gap 25
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+48.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$14.06**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,278.4**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$226K**
$226K/yr · 103K searches
**Price range**
**Okay****$8.85–$18.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mint face wash is a $226K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint face wash market data**
- **Units sold / yr**
- **15K–20K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$211K–$281K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#398**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Harry's100%
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +48.4% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mint-face-wash/trend)
## **Top mint face wash search terms**
- **harrys face wash**39K/yr+93.9%18.4% conv. - **harrys face wash for men**27K/yr+11.2%13.8% conv. - **harrys exfoliating face wash for men**10K/yr+4.4%21.4% conv. - **harrys face scrub**5K/yr+113.5%10.5% conv. - **cooling face wash**6K/yr+28.6%0.0% conv. - **harrys exfoliating face wash**6K/yr+9.9%18.3% conv. - **mint face wash**5K/yr-4.3%0.1% conv. - **harry face wash for men**5K/yr-13.7%11.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mint-face-wash/search-terms)
## **Top mint face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$34K30%$68K45%$101K60%$135K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 5.1 Fl. Oz 3 Pack**Harry's**$18.99**4.6★2,970 rev](https://www.amazon.com/dp/B08DGF25YT) [2**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 7.1 Fl. Oz Home and Trial and Travel Bundle TSA Approved Travel Essentials**Harry's**$10.80**4.6★313 rev](https://www.amazon.com/dp/B0DX8KRQ3K) [3**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 2 Fl. Oz Pack of 3 (Trial and Travel Size) TSA Approved Travel Essentials**Harry's**$8.85**4.6★2,970 rev](https://www.amazon.com/dp/B0DX8L1FBP) [4**Harrys Hydrating Face Wash for Men Gentle Daily Facial Cleanser for Sensitive Skin Cleanses Without Drying (2 Pack) 9 fl oz**Harry's**$17.90**4.5★69 rev](https://www.amazon.com/dp/B0G2LZZZYZ) [5**Harrys Beard and Face Wash with Willow Bark Extract Non-drying Formula 5.1 FL Oz**Harry's**$13.76**4.7★70 rev](https://www.amazon.com/dp/B0FLF8988Q)
### **Newest**
by launch date
[**Harrys Hydrating Face Wash for Men Gentle Daily Facial Cleanser for Sensitive Skin Cleanses Without Drying (2 Pack) 9 fl oz**Harry's**$17.90**69 rev8mo ago](https://www.amazon.com/dp/B0G2LZZZYZ) [**Harrys Beard and Face Wash with Willow Bark Extract Non-drying Formula 5.1 FL Oz**Harry's**$13.76**70 rev10mo ago](https://www.amazon.com/dp/B0FLF8988Q) [**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 7.1 Fl. Oz Home and Trial and Travel Bundle TSA Approved Travel Essentials**Harry's**$10.80**313 rev1y ago](https://www.amazon.com/dp/B0DX8KRQ3K) [**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 2 Fl. Oz Pack of 3 (Trial and Travel Size) TSA Approved Travel Essentials**Harry's**$8.85**2,970 rev1y ago](https://www.amazon.com/dp/B0DX8L1FBP) [**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 5.1 Fl. Oz 3 Pack**Harry's**$18.99**2,970 rev5y ago](https://www.amazon.com/dp/B08DGF25YT)
### **Trending**
90-day click momentum
[**Harrys Hydrating Face Wash for Men Gentle Daily Facial Cleanser for Sensitive Skin Cleanses Without Drying (2 Pack) 9 fl oz**Harry's**$17.90**4.5★**▲ 41%**](https://www.amazon.com/dp/B0G2LZZZYZ) [**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 5.1 Fl. Oz 3 Pack**Harry's**$18.99**4.6★**— 6%**](https://www.amazon.com/dp/B08DGF25YT) [**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 2 Fl. Oz Pack of 3 (Trial and Travel Size) TSA Approved Travel Essentials**Harry's**$8.85**4.6★**— 2%**](https://www.amazon.com/dp/B0DX8L1FBP) [**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 7.1 Fl. Oz Home and Trial and Travel Bundle TSA Approved Travel Essentials**Harry's**$10.80**4.6★**— 8%**](https://www.amazon.com/dp/B0DX8KRQ3K) [**Harrys Beard and Face Wash with Willow Bark Extract Non-drying Formula 5.1 FL Oz**Harry's**$13.76**4.7★**▼ 42%**](https://www.amazon.com/dp/B0FLF8988Q)
## **What buyers say about mint face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Another quality facial product from Harry's”*
**Smell**13%
*“Smells great”*
**Cleansing**13%
*“Good face cleanser”*
**Soft Feel**9%
*“Great feel and refreshing”*
**Moist/Dry**6%
*“it doesn't leave me feeling all dried out which I was a little surprised at”*
**Suitability Dry Skin**5%
*“Got this for my husband as he generally suffers from dry skin”*
**Suitability Combination Skin**4%
*“Gentle on the skin”*
**Value For Money**4%
*“Fair price”*
**Ease Of Cleaning**2%
*“Gentle cleanser”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Smell**11%
*“Honestly I thought this was going to be unfragranced because of the pack cues like safe for sensitive skin and Gentle, along with no mention of the fragrance character anywhere on the bottle”*
**Ease Of Cleaning**11%
*“Most of them don't rinse off”*
**Advertised Vs Actual Product**7%
*“It is advertised as a large”*
**Moist/Dry**7%
*“Very Drying”*
**Value For Money**4%
*“Not worth the price though”*
**Dilute/Watery**4%
*“Feels like goobly glop”*
**Suitability Oily Skin**3%
*“Excess oil”*
**Lather**3%
*“bad lather”*
**Heating**2%
*“If you dont like that hot”*
**Suitability Hot Weather**2%
*“Not for summertime use for me”*
### **Top return reasons **
**Advertised Vs Actual Product**38%
**Size-Overall**13%
**Defective Material/Parts**12%
**Leak-Proof**10%
**Smell**4%
**Gap/Hole**3%
**Functionality-Overall**3%
**Moist/Dry**2%
**Value For Money**2%
**Quality-Overall**2%
## **Common questions**
- **Is mint face wash profitable to sell on Amazon United States?**
- The niche generates $226K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +48.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mint face wash niche?**
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mint face wash?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for mint face wash peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the mint face wash niche?**
- Listings span $8.85–$18.99; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 1,278 reviews — the moat a new listing must climb.
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