---
title: "Mint Chapstick — $237K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mint-chapstick"
last_updated: "2026-08-07T16:41:09.561Z"
locale: en
meta:
description: "Niche score 46/100 · $237K/yr market · 277K searches/yr · $9.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $237K/yr market · 277K searches/yr · $9.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mint Chapstick — $237K/yr Amazon US Niche (2026) - Flapen"
---
# **mint chapstick**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 45Growth 20Conversion 83Competition 49Returns 98Price range 48Avg price 29Brand share 38Review moat 22Quality gap 19
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$1.82–$27.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$237K**
$237K/yr · 277K searches
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.49**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****8,993.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-10.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mint chapstick is a $237K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint chapstick market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$285K–$380K**
- units × avg price
- **Conversion rate**
- **9.0%**
- **Avg BSR**
- **#220**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **136 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**681**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**15%**
- eos35% - ChapStick30% - Blistex9% - Vitamasques4% - 365 by Whole Foods Market4% - Mario Badescu3% - Open — no brand owns it (10 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mint-chapstick/trend)
## **Top mint chapstick search terms**
- **mint lip balm**62K/yr-6.8%4.1% conv. - **mint chapstick**48K/yr-14.0%10.0% conv. - **chapstick mint**24K/yr+1.2%9.3% conv. - **lip balm mint**15K/yr+3.0%3.7% conv. - **spearmint chapstick**18K/yr-19.8%9.5% conv. - **eos mint lip balm**14K/yr-8.7%19.5% conv. - **vanilla mint chapstick**14K/yr-19.8%1.2% conv. - **chapstick spearmint**12K/yr-24.9%10.9% conv. - **spearmint lip balm**6K/yr+32.3%1.1% conv. - **eos mint**9K/yr-25.6%14.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mint-chapstick/search-terms)
## **Top mint chapstick products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$47K30%$71K40%$95K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eos 100% Natural & Organic Lip Balm Sticks - Sweet Mint All Natural Lip Balm All-Day Moisture Dermatologist Recommended 0.14 oz 2-Pack**eos**$5.81**4.8★7,744 rev](https://www.amazon.com/dp/B01MAV165F) [2**ChapStick Bulk Lip Balm Classic Spearmint 12-Pack Cool & Refreshing Lip Moisturizer for Dry Lips 0.15 Oz Ea**ChapStick**$20.56**4.8★2,757 rev](https://www.amazon.com/dp/B07T949XLT) [3**Blistex Medicated Mint Balm - Soothes and Protects - Advanced Medicated Lip Care for Dry Chapped Lips - Blistex: Specialized Solutions for Healthy Lips - SPF 15 Sun Protection 3 Count 0.15oz Ea.**Blistex**$4.55**4.8★46,625 rev](https://www.amazon.com/dp/B0FVTPF6PR) [4**ChapStick Lip Balm Mint Favorites (Vanilla Mint Minty Delight and Peppermint) + 2 Classic Spearmint 0.15 Oz Ea (5 Piece Set)**ChapStick**$10.02**4.7★150 rev](https://www.amazon.com/dp/B0DN2VQLD8) [5**eos 100% Natural & Organic Lip Balm - Sweet Mint All-Day Moisture Dermatologist Recommended for Sensitive Skin Care Lip Care Products 0.25 oz**eos**$3.50**4.7★18,035 rev](https://www.amazon.com/dp/B00288SLXU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Starface Star Balm Magic Mint Hydrating Lip Balm 0.15 oz**Starface World**$6.95**389 rev1y ago](https://www.amazon.com/dp/B0FJYJTXWY) [**Blistex Medicated Mint Balm - Soothes and Protects - Advanced Medicated Lip Care for Dry Chapped Lips - Blistex: Specialized Solutions for Healthy Lips - SPF 15 Sun Protection 3 Count 0.15oz Ea.**Blistex**$4.55**46,625 rev1y ago](https://www.amazon.com/dp/B0FVTPF6PR) [**Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.13**898 rev1y ago](https://www.amazon.com/dp/B0FF2S4YD8) [**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**600 rev1y ago](https://www.amazon.com/dp/B0DSGQ8Y5J) [**ChapStick Lip Balm Mint Favorites (Vanilla Mint Minty Delight and Peppermint) + 2 Classic Spearmint 0.15 Oz Ea (5 Piece Set)**ChapStick**$10.02**150 rev1y ago](https://www.amazon.com/dp/B0DN2VQLD8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Starface Star Balm Magic Mint Hydrating Lip Balm 0.15 oz**Starface World**$6.95**4.7★**▲ 188%**](https://www.amazon.com/dp/B0FJYJTXWY) [**ChapStick Candy Cane 0.15oz (Pack of 3)**ChapStick**$5.49**4.9★**▲ 166%**](https://www.amazon.com/dp/B00R3EX5IA) [**Blistex Medicated Mint Balm - Soothes and Protects - Advanced Medicated Lip Care for Dry Chapped Lips - Blistex: Specialized Solutions for Healthy Lips - SPF 15 Sun Protection 3 Count 0.15oz Ea.**Blistex**$4.55**4.8★**▲ 58%**](https://www.amazon.com/dp/B0FVTPF6PR) [**Vitamasques Lip Butter Balm - Sweet Mint Korean Lip Balm - Peptide Lip Treatment - Lips Balm Hydrating - Light Tinted Lips balm - Made in Korea - 0.33 fl.oz**Vitamasques**$6.13**4.7★**▲ 46%**](https://www.amazon.com/dp/B0FF2S4YD8) [**Ncessaire The Lip Balm | Hydrating Hyaluronic Acid Lip Balm for Women and Men Mint Oil with Niacinamide + Essential Ceramides. Non-Comedogenic Lip Balm for Dry Lips 15 ml / 0.5 fl oz**Nécessaire**$27.11**4.6★**▲ 39%**](https://www.amazon.com/dp/B0DSGQ8Y5J)
**~~View all trending →~~**
## **What buyers say about mint chapstick**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**22%
*“Great moisturizer”*
**Quality-Overall**10%
*“Excellent quality”*
**Value For Money**10%
*“Good price”*
**Smell**10%
*“Great smell”*
**Soft Feel**10%
*“Goes on smooth”*
**Advertised Vs Actual Product**4%
*“Its as described”*
**Flavor**3%
*“Best flavor”*
**Adhesion/Stickiness**3%
*“sticky”*
**Ease Of Application**2%
*“Great application”*
**Durability**2%
*“I've been using this for YEARS”*
### **What buyers complain about **
**Moist/Dry**14%
*“Not all that moisturizing”*
**Smell**7%
*“it starts to get a weird smell”*
**Value For Money**6%
*“Absolute waste of money”*
**Adhesion/Stickiness**5%
*“my lips are sticky”*
**Leak-Proof**4%
*“Leaked all over”*
**Quality-Overall**4%
*“The quality is just off”*
**Functionality-Overall**3%
*“Could not roll up on one of the lip balm”*
**Allergies**3%
*“irritated”*
**Texture/Consistency-Overall**3%
*“the texture in the tube is annoying”*
**Sensitivity-Overall**3%
*“Lip sensitivity”*
### **Top return reasons **
**Advertised Vs Actual Product**14%
**Moist/Dry**10%
**Smell**9%
**Adhesion/Stickiness**8%
**Value For Money**8%
**Product Condition**7%
**Functionality-Overall**7%
**Leak-Proof**5%
**Texture/Consistency-Overall**5%
**Defective Material/Parts**4%
## **Common questions**
- **Is mint chapstick profitable to sell on Amazon United States?**
- The niche generates $237K/yr across 25 tracked products. 90-day search growth is -10.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the mint chapstick niche?**
- 16 brands and 681 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in mint chapstick?**
- Top complaints mined from reviews: Moist/Dry, Smell, Value For Money. The return rate is 0.4%.
- **When does demand for mint chapstick peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the mint chapstick niche?**
- Listings span $1.82–$27.11; the average listing price is $9.49 (sweet spot $15–$100). The average incumbent carries 8,994 reviews — the moat a new listing must climb.
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