---
title: "Trend — mini deodorant spray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mini-deodorant-spray/trend"
last_updated: "2026-08-11T08:59:51.945Z"
locale: en
meta:
  description: "Niche score 46/100 · $218K/yr market · 466K searches/yr · $11.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $218K/yr market · 466K searches/yr · $11.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — mini deodorant spray - Flapen"
---

# **mini deodorant spray**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 42Growth 57Conversion 50Competition 32Returns 100Price range 34Avg price 47Brand share 0Review moat 43Quality gap 47

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+31.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****$11.65**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,157.79**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$218K**

$218K/yr · 466K searches

**Price range**

**Okay****$1.93–$21.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend