---
title: "Mineral Sunscreen — $695K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen"
last_updated: "2026-08-11T08:09:43.833Z"
locale: en
meta:
description: "Niche score 72/100 · $695K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 72/100 · $695K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mineral Sunscreen — $695K/yr Amazon US Niche (2026) - Flapen"
---
# **mineral sunscreen**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 90Conversion 76Competition 65Returns 96Price range 77Avg price 83Brand share 61Review moat 24Quality gap 55
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+98.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$18.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.51–$41.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$695K**
$695K/yr · 527K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,720.45**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mineral sunscreen is a $695K/yr Amazon United States market (527K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 72/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mineral sunscreen market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$723K–$904K**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**710**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 78%
**Open market**
**26%**
- BLUE LIZARD33% - Banana Boat13% - Native8% - CeraVe7% - Neutrogena7% - Sun Bum6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +98.1% search growth over the last 90 days.
150K100KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen/trend)
## **Top mineral sunscreen search terms**
- **zinc sunscreen**163K/yr+112.0%5.5% conv. - **mineral sunscreen body**56K/yr+69.4%5.1% conv. - **banana boat mineral sunscreen**29K/yr+179.2%9.9% conv. - **mineral body sunscreen**27K/yr+131.7%3.9% conv. - **sunscreen with zinc oxide**23K/yr+187.2%4.3% conv. - **sheer mineral sunscreen**21K/yr+131.5%3.1% conv. - **clear zinc sunscreen**19K/yr+188.2%4.1% conv. - **sunscreen zinc oxide**20K/yr+123.1%5.4% conv. - **clear mineral sunscreen**17K/yr+152.7%3.5% conv. - **zinc sunscreen face**28K/yr-5.1%4.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen/search-terms)
## **Top mineral sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$28K8%$56K12%$83K16%$111K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blue Lizard SENSITIVE Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 3 oz. Tube**BLUE LIZARD**$9.64**4.6★15,700 rev](https://www.amazon.com/dp/B0862Q6BV9) [2**Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion 100% Mineral Sunscreen UVA/UVB Protection Infused with organic Aloe Vera Soothes and Hydrates 5 fl oz**BLUE LIZARD**$14.52**4.6★15,700 rev](https://www.amazon.com/dp/B084ZP848Y) [3**Banana Boat Mineral Sunscreen SPF 50 Lotion 5Fl Oz | Zinc Oxide Sunscreen Lotion Beach Essentials SPF 50 Sunblock 5Fl Oz**Banana Boat**$9.17**4.4★521 rev](https://www.amazon.com/dp/B0DF9DRZZW) [4**Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$19.98**4.6★469 rev](https://www.amazon.com/dp/B0G7NRGXHM) [5**CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz**CeraVe**$13.61**4.5★1,311 rev](https://www.amazon.com/dp/B0FXNHDWM7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mineral Sunscreen for Body SPF 50 Reef Friendly Broad Spectrum Zinc Oxide Made in USA with Organic & Natural Ingredients Water Resistant 80 Min Non Toxic Baby Sunblock for Kids No White Cast**Beauty by Earth**$26.58**1,151 rev3mo ago](https://www.amazon.com/dp/B0GPRFCTN2) [**Native Mineral Sunscreen Lotion SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$17.89**469 rev5mo ago](https://www.amazon.com/dp/B0G7MZXZZ2) [**Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$19.98**469 rev5mo ago](https://www.amazon.com/dp/B0G7NRGXHM) [**CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz**CeraVe**$13.61**1,311 rev7mo ago](https://www.amazon.com/dp/B0FXNHDWM7) [**Blue Lizard Sheer Mineral SPF 50 Sunscreen Lotion Zinc Oxide 100% Mineral Formula Rubs In Smooth Nourishes with Australian Desert Lime and Peach Paraben- free Fragrance-Free 3 fl oz**BLUE LIZARD**$18.08**2,339 rev1y ago](https://www.amazon.com/dp/B0DPGRKT86)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mineral Sunscreen for Body SPF 50 Reef Friendly Broad Spectrum Zinc Oxide Made in USA with Organic & Natural Ingredients Water Resistant 80 Min Non Toxic Baby Sunblock for Kids No White Cast**Beauty by Earth**$26.58**4.4★**▲ 123%**](https://www.amazon.com/dp/B0GPRFCTN2) [**Native Mineral Sunscreen Lotion SPF 30 Unscented with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$19.98**4.6★**▲ 91%**](https://www.amazon.com/dp/B0G7NRGXHM) [**BLUE LIZARD Sport Mineral Sunscreen Spray SPF 50+ Dermatologist-Recommended Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula Vegan 5 fl oz**BLUE LIZARD**$15.81**3.8★**▲ 47%**](https://www.amazon.com/dp/B08Y8JM716) [**Native Mineral Sunscreen Lotion SPF 30 Pear & Coconut Water Scent with 100% Mineral Zinc Oxide for Face & Body Hawaii Compliant Vegan No White Cast - 7 oz**Native**$17.89**4.6★**▲ 45%**](https://www.amazon.com/dp/B0G7MZXZZ2) [**Coppertone SPORT Mineral SPF 50 Sunscreen Spray | Zinc Oxide Sunscreen | Water Resistant | 5oz**Coppertone**$11.30**4.4★**▲ 39%**](https://www.amazon.com/dp/B08NGKJB3P)
**~~View all trending →~~**
## **What buyers say about mineral sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“its very affordable for the quality it delivers”*
**Suitability Combination Skin**10%
*“Sensitive skin safe”*
**Protection**6%
*“Sun protection”*
**Smell**6%
*“Fragrance Free”*
**Value For Money**4%
*“For the price”*
**Weight Light**4%
*“Lightweight and perfect for daily use”*
**Ease Of Application**3%
*“Easy application”*
**Moist/Dry**3%
*“Moisturizes well”*
**Efficiency**3%
*“Does the job well”*
**Soft Feel**3%
*“Keeps my skin soft”*
### **What buyers complain about **
**Allergies**10%
*“Allergic Reaction”*
**Color**9%
*“It also appears very dark”*
**Smell**6%
*“AWFUL SMELL”*
**Value For Money**5%
*“Super expensive”*
**Thickness**5%
*“It does go on thicker”*
**Functionality-Overall**4%
*“Does not work well”*
**Skin Health**3%
*“it burns the skin”*
**Residue**3%
*“Left an unpleasant residue”*
**Size-Overall**3%
*“its also quite large”*
**Oily/Greasy**3%
*“Too greasy”*
### **Top return reasons **
**Advertised Vs Actual Product**13%
**Size-Overall**10%
**Value For Money**10%
**Smell**7%
**Color**5%
**Product Condition**5%
**Functionality-Overall**5%
**Leak-Proof**4%
**Ingredients-Overall**3%
**Skin Health**3%
## **Common questions**
- **Is mineral sunscreen profitable to sell on Amazon United States?**
- The niche generates $695K/yr across 42 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +98.1%. Flapen's verdict: Worth a look (72/100).
- **How competitive is the mineral sunscreen niche?**
- 18 brands and 710 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in mineral sunscreen?**
- Top complaints mined from reviews: Allergies, Color, Smell. The return rate is 0.9%.
- **When does demand for mineral sunscreen peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the mineral sunscreen niche?**
- Listings span $7.51–$41.22; the average listing price is $18.08 (sweet spot $15–$100). The average incumbent carries 5,720 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)