---
title: "Trend — mineral makeup foundation - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mineral-makeup-foundation/trend"
last_updated: "2026-08-11T15:53:29.682Z"
locale: en
meta:
  description: "Niche score 56/100 · $2.3M/yr market · 2.0M searches/yr · $31.51 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $2.3M/yr market · 2.0M searches/yr · $31.51 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — mineral makeup foundation - Flapen"
---

# **mineral makeup foundation**

**Launch it**

A $2.3M/yr market growing +6.7% this quarter with returns at 2.2% — clears our launch bar.

Market size 95Growth 33Conversion 46Competition 71Returns 71Price range 77Avg price 95Brand share 3Review moat 25Quality gap 40

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 2.0M searches

**Avg price**

**Incredible****$31.51**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.60–$46.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,321.24**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Trend