---
title: "Trend — milk bath - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/milk-bath/trend"
last_updated: "2026-08-11T08:59:53.446Z"
locale: en
meta:
  description: "Niche score 52/100 · $99K/yr market · 143K searches/yr · $21.15 avg price. Soft demand (-19.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $99K/yr market · 143K searches/yr · $21.15 avg price. Soft demand (-19.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — milk bath - Flapen"
---

# **milk bath**

**Worth a look**

Shows low returns (0.4%), but soft demand (-19.5% this quarter) keeps it on the watch list.

Market size 25Growth 15Conversion 41Competition 78Returns 98Price range 84Avg price 90Brand share 58Review moat 48Quality gap 35

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.15**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.86–$69.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,665.9**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$99K**

$99K/yr · 143K searches

**Growth**

**Bad****-19.5%**

90-day search growth — must beat 0% to launch

## Trend