---
title: "Microblading Pen — $567K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/microblading-pen"
last_updated: "2026-08-11T13:02:58.562Z"
locale: en
meta:
description: "Niche score 43/100 · $567K/yr market · 843K searches/yr · $11.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $567K/yr market · 843K searches/yr · $11.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microblading Pen — $567K/yr Amazon US Niche (2026) - Flapen"
---
# **microblading pen**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 11Conversion 68Competition 25Returns 78Price range 28Avg price 42Brand share 0Review moat 23Quality gap 88
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$567K**
$567K/yr · 843K searches
**Avg price**
**Okay****$11.04**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.76–$17.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,801.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-27.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, microblading pen is a $567K/yr Amazon United States market (843K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr–May. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microblading pen market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$442K–$552K**
- units × avg price
- **Conversion rate**
- **6.1%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- L'Oreal Paris60% - iMethod33% - MOOMARTO4% - Generic2% - Espoce1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/microblading-pen/trend)
## **Top microblading pen search terms**
- **imethod eyebrow pen**134K/yr-36.8%5.2% conv. - **loreal faux brow pen**155K/yr-40.6%6.0% conv. - **loreal brow**47K/yr-9.8%5.2% conv. - **loreal eyebrow**45K/yr+0.7%4.8% conv. - **faux brow loreal**63K/yr-35.4%5.8% conv. - **diamalfi pencil para cejas**22K/yr+53.8%0.3% conv. - **loreal brow pen**71K/yr-29.5%5.0% conv. - **imethod 4d brow pen**53K/yr-50.6%4.5% conv. - **loreal faux brow**34K/yr-22.9%5.6% conv. - **loreal eyebrow pen**43K/yr-24.3%5.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/microblading-pen/search-terms)
## **Top microblading pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$57K20%$113K30%$170K40%$227K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Dark Brunette 0.04 Fl Oz**L'Oreal Paris**$9.98**4.2★6,661 rev](https://www.amazon.com/dp/B0DZPCTKF1) [2**LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Brunette 0.03 Fl Oz**L'Oreal Paris**$9.74**4.2★6,661 rev](https://www.amazon.com/dp/B0DZPFGHPW) [3**iMethod Eyebrow Pen - Eyebrow Pencil 2-in-1 Eyeliner Dual-Ended Brush-Tip Microblading 4d Eyebrow Pencils for women Long Lasting Waterproof Hair-Like Brow Pencil with Eyebrow Brush DarkBrown**iMethod**$14.77**4.3★1,825 rev](https://www.amazon.com/dp/B0F4N6QYC3) [4**iMethod Microblading Eyebrow Pen - Eyebrow Pencil Magical 2-in-1 Dual-Ended Eye Brow Pencils for Women with 4-Fork-Tip & Precise Brush-Tip Create Natural Hair-Like Brows Last All-Day Dark Brown**iMethod**$12.32**4.2★10,647 rev](https://www.amazon.com/dp/B0D12PWNK6) [5**LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Light Brunette 0.04 Fl Oz**L'Oreal Paris**$9.92**4.2★6,661 rev](https://www.amazon.com/dp/B0DZPDLDY3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dual-Ended Faux Brow Pen Hair-Like Liquid Eyebrow Pencil with Double-Brush Tip & Precise Single Tip Fast & Easy Makeup for Sparse Brows Waterproof & Smudge-Proof Eyebrows Light Brunette**MOOMARTO**$9.54**83 rev2mo ago](https://www.amazon.com/dp/B0GYQVN7SK) [**2 Tip UltraFine Pen - For Beard & Eyebrows - Water Resistant Natural Look Easy to Use Long Lasting - Beard Pencil Filler Eyebrow Pencil Filler - Beard Pen Brow Pen (BLACK)**Generic**$17.76**17 rev6mo ago](https://www.amazon.com/dp/B0GCJ6T8NG) [**Faux Brow Microblading Eyebrow Pencil with Hair Like Strokes Double-Brush Tip Filling Eyebrow Pen for Women Fast & Precise & Pigmented Makeup Great for Sparse and Full Brows(03 Dark Brown)**MOOMARTO**$8.82**298 rev11mo ago](https://www.amazon.com/dp/B0FLXSTRHX) [**LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Dark Brunette 0.04 Fl Oz**L'Oreal Paris**$9.98**6,661 rev1y ago](https://www.amazon.com/dp/B0DZPCTKF1) [**LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Brunette 0.03 Fl Oz**L'Oreal Paris**$9.74**6,661 rev1y ago](https://www.amazon.com/dp/B0DZPFGHPW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dual-Ended Faux Brow Pen Hair-Like Liquid Eyebrow Pencil with Double-Brush Tip & Precise Single Tip Fast & Easy Makeup for Sparse Brows Waterproof & Smudge-Proof Eyebrows Light Brunette**MOOMARTO**$9.54**4.2★**▲ 491%**](https://www.amazon.com/dp/B0GYQVN7SK) [**2 Tip UltraFine Pen - For Beard & Eyebrows - Water Resistant Natural Look Easy to Use Long Lasting - Beard Pencil Filler Eyebrow Pencil Filler - Beard Pen Brow Pen (BLACK)**Generic**$17.76**2.2★**▲ 479%**](https://www.amazon.com/dp/B0GCJ6T8NG) [**LOreal Paris Makeup Brow Stylist Definer Waterproof Eyebrow Pencil Ultra-Fine Mechanical Pencil Draws Tiny Brow Hairs and Fills in Sparse Areas and Gaps Brunette 0.003 Ounce (1 Count)**L'Oreal Paris**$7.76**4.5★**▲ 57%**](https://www.amazon.com/dp/B01643FGDW) [**LOreal Paris Faux Brow Hair-Like Filling Eyebrow Pen with Double-Brush Tip Fast & Precise Eyebrow Makeup Dark Blonde 0.04 Fl Oz**L'Oreal Paris**$9.78**4.2★**▲ 45%**](https://www.amazon.com/dp/B0DZPFDY1H) [**LOreal Paris Infallible Up To 24H Wear Brow Lamination Water-Resistant Longwear Eyebrow Gel Make Up Clear/Transparent 0.16 Fl Oz**L'Oreal Paris**$11.43**4.5★**▲ 29%**](https://www.amazon.com/dp/B0CXZHMR7J)
**~~View all trending →~~**
## **What buyers say about microblading pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**18%
*“Goes on easy”*
**Color**15%
*“Color is accurate”*
**Quality-Overall**12%
*“Amazing quality”*
**Durability**8%
*“it's very durable”*
**Ease Of Application**8%
*“Easy application”*
**Smudge Resistance**4%
*“lasts all day without smudging”*
**Value For Money**3%
*“Good price”*
**Eyelash Quality**2%
*“I really love this mascara”*
**Advertised Vs Actual Product**2%
*“As Advertised”*
**Water Resistance**2%
*“water proof”*
### **What buyers complain about **
**Color**17%
*“Disappointed in the color”*
**Moist/Dry**15%
*“its dried out”*
**Durability**6%
*“Doesnt last”*
**Functionality-Overall**5%
*“Didn't work well for me”*
**Value For Money**3%
*“they're expensive”*
**Quality-Overall**3%
*“Low quality for the price”*
**Ease Of Use**3%
*“Difficult to use”*
**Residue**3%
*“White residue”*
**Leak-Proof**3%
*“leaks often”*
**Advertised Vs Actual Product**3%
*“False advertisement”*
### **Top return reasons **
**Color**55%
**Advertised Vs Actual Product**10%
**Functionality-Overall**8%
**Moist/Dry**7%
**Product Condition**2%
**Leak-Proof**1%
**Defective Material/Parts**1%
**Ease Of Application**1%
**Ease Of Use**1%
**Quality-Overall**1%
## **Common questions**
- **Is microblading pen profitable to sell on Amazon United States?**
- The niche generates $567K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the microblading pen niche?**
- 5 brands and 68 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in microblading pen?**
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.9%.
- **When does demand for microblading pen peak?**
- Demand peaks in Feb–Mar–Apr–May; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the microblading pen niche?**
- Listings span $7.76–$17.76; the average listing price is $11.04 (sweet spot $15–$100). The average incumbent carries 7,802 reviews — the moat a new listing must climb.
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