---
title: "Michael Jordan — $441K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/michael-jordan"
last_updated: "2026-08-11T13:05:36.885Z"
locale: en
meta:
description: "Niche score 48/100 · $441K/yr market · 742K searches/yr · $26.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $441K/yr market · 742K searches/yr · $26.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Michael Jordan — $441K/yr Amazon US Niche (2026) - Flapen"
---
# **michael jordan**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 57Growth 20Conversion 29Competition 69Returns 95Price range 78Avg price 95Brand share 7Review moat 55Quality gap 19
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.90–$119.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$441K**
$441K/yr · 742K searches
**Review moat**
**Good****1,311.7**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, michael jordan is a $441K/yr Amazon United States market (742K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michael jordan market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$522K–$652K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **68%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**298**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**2%**
- Funko61% - Michael Jordan21% - Generic9% - WILSON5% - WCG2% - Nike1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
1.0M600KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 35.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/michael-jordan/trend)
## **Top michael jordan search terms**
- **michael jordan**215K/yr-4.2%0.5% conv. - **nba funko pop**95K/yr-7.3%0.8% conv. - **michael jordan funko pop**57K/yr-22.1%4.1% conv. - **funko pop nba**46K/yr-3.9%1.1% conv. - **michael jordan cologne**44K/yr-11.5%7.3% conv. - **funko pop sports**42K/yr-29.7%0.6% conv. - **michael jordan cologne for men**28K/yr-3.5%9.3% conv. - **sports funko pop**28K/yr+2.4%0.6% conv. - **basketball funko pop**26K/yr-18.1%1.0% conv. - **kobe bryant funko pop**26K/yr-8.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/michael-jordan/search-terms)
## **Top michael jordan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$18K8%$35K12%$53K16%$71K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Michael Jordan By Michael Jordan for Men 3.4 Fluid Ounce**Michael Jordan**$24.20**4.6★4,359 rev](https://www.amazon.com/dp/B000W7OL0Q) [2**Funko Pop! NBA: Bulls - Michael Jordan - 3X in a Row - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display**Funko**$16.47**4.7★122 rev](https://www.amazon.com/dp/B0F9YVNTPT) [3**Funko Pop! NBA: Bulls - Michael Jordan - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display**Funko**$13.75**4.8★13,333 rev](https://www.amazon.com/dp/B07KPSDWJJ) [4**WILSON NBA Team Retro Mini Basketball - Chicago Bulls**WILSON**$14.31**4.7★1,988 rev](https://www.amazon.com/dp/B091M99MK3) [5**Funko Pop! NBA: Bulls - Michael Jordan - (89) The Shot - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors**Funko**$12.86**4.8★207 rev](https://www.amazon.com/dp/B0DJRZJKPJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Pop! NBA: Bulls - Michael Jordan - 1998 All-Star Game MVP - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Figure for Collectors and Display**Funko**$16.69**17 rev5mo ago](https://www.amazon.com/dp/B0FG4ND8XM) [**Funko Pop! NBA: Bulls - Michael Jordan - 3X in a Row - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display**Funko**$16.47**122 rev7mo ago](https://www.amazon.com/dp/B0F9YVNTPT) [**Funko Pop! NBA: Lakers - Luka Doni - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display**Funko**$18.84**35 rev7mo ago](https://www.amazon.com/dp/B08HH6YZH7) [**Funko Pop! NBA: Spurs - Victor Wembanyama - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display**Funko**$18.07**35 rev9mo ago](https://www.amazon.com/dp/B0F44F9Q4N) [**Funko Pop! NBA: Thunder - Shai Gilgeous-Alexander - Home Uniform - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors**Funko**$18.86**53 rev9mo ago](https://www.amazon.com/dp/B0F449ZH56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kids Basketball Jersey Set-Youth Basketball Jersey (Tank Top+Shorts+Socks)-3pc Basketball Jerseys for Boys Girls**Generic**$35.06**4.7★**▲ 312%**](https://www.amazon.com/dp/B0FPW9V952) [**3PC Basketball Jersey Set For Youth Basketball Tank Top + Track Shorts+ Socks Set #24 Size-22**Generic**$36.12**4.6★**▲ 310%**](https://www.amazon.com/dp/B0DPRJLXHL) [**Kids Basketball Jersey Set-Youth Basketball Jersey (Tank Top+Shorts+Socks)-3pc Basketball Jerseys for Boys Girls**Generic**$35.24**4.7★**▲ 292%**](https://www.amazon.com/dp/B0FPVSBMHD) [**Funko Pop! NBA: Bulls - Michael Jordan - 3X in a Row - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display**Funko**$16.47**4.7★**▲ 181%**](https://www.amazon.com/dp/B0F9YVNTPT) [**Funko Pop! NBA: Spurs - Victor Wembanyama - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors and Display**Funko**$18.07**4.7★**▲ 159%**](https://www.amazon.com/dp/B0F44F9Q4N)
**~~View all trending →~~**
## **What buyers say about michael jordan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**30%
*“Great scent”*
**Collectibles**23%
*“Fun collectable”*
**Gifting Purpose**12%
*“Gift”*
**Value For Money**8%
*“The value for your money is great too”*
**Quality-Overall**8%
*“High Quality”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Size-Overall**2%
*“The fit is consistent with the size”*
**Fun/Entertainment Experience**2%
*“Fun”*
**Image/Picture Clarity**1%
*“Great picture”*
**Drop/Impact Protection**1%
*“and well protected thanks”*
### **What buyers complain about **
**Value For Money**14%
*“It brings the value down of the item significantly”*
**Size-Overall**14%
*“Runs small in size”*
**Quality-Overall**12%
*“Trash”*
**Smell**10%
*“smells too chemically”*
**Durability**7%
*“so it doesnt last long”*
**Defective Material/Parts**7%
*“The product came from the factory defective”*
**Strength**5%
*“Its not as strong as the original”*
**Alcohol Content**5%
*“had it smell like rubbing alcohol”*
**Advertised Vs Actual Product**5%
*“Not the same”*
### **Top return reasons **
**Size-Overall**34%
**Value For Money**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Scratch Resistance**5%
**Gifting Purpose**5%
**Product Condition**5%
**Quality-Overall**4%
**Feet Fit**4%
**Width**4%
## **Common questions**
- **Is michael jordan profitable to sell on Amazon United States?**
- The niche generates $441K/yr across 37 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the michael jordan niche?**
- 8 brands and 298 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in michael jordan?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 1.0%.
- **When does demand for michael jordan peak?**
- Demand peaks in Nov–Dec; the busiest month runs 35.4× the quietest.
- **What does it cost to enter the michael jordan niche?**
- Listings span $10.90–$119.16; the average listing price is $26.09 (sweet spot $15–$100). The average incumbent carries 1,312 reviews — the moat a new listing must climb.
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