---
title: "Mermaid Makeup — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mermaid-makeup"
last_updated: "2026-08-11T09:49:39.874Z"
locale: en
meta:
description: "Niche score 51/100 · $71K/yr market · 162K searches/yr · $10.70 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $71K/yr market · 162K searches/yr · $10.70 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mermaid Makeup — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **mermaid makeup**
**Worth a look**
Shows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($71K/yr) keeps it on the watch list.
Market size 18Growth 21Conversion 51Competition 74Returns 76Price range 59Avg price 39Brand share 94Review moat 42Quality gap 52
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$2.27–$33.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,284.39**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.70**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$71K**
$71K/yr · 162K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, mermaid makeup is a $71K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mermaid makeup market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$86K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**37 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**41%**
Top 20: 86%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**54%**
- Townley Girl10% - Hohosunlar9% - nooepc7% - YimeBand7% - Lip Smacker6% - MEICOLY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 7.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mermaid-makeup/trend)
## **Top mermaid makeup search terms**
- **mermaid makeup**88K/yr+27.5%3.1% conv. - **mermaid makeup for kids**24K/yr+18.7%3.3% conv. - **townley girl**23K/yr-74.5%0.0% conv. - **mermaid makeup kit**15K/yr+21.0%3.5% conv. - **mermaid make up**7K/yr+32.8%3.7% conv. - **townley girl makeup**6K/yr-29.4%1.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mermaid-makeup/search-terms)
## **Top mermaid makeup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Townley Girl Kids Makeup Set in Mermaid Bag Includes Lip Gloss Nail Polish Body Shimmer Perfect for Birthday Gift Party Favor Makeover Sleepover for Girls Ages 3+**Townley Girl**$15.84**4.6★4,231 rev](https://www.amazon.com/dp/B084SLNHVZ) [2**Hohosunlar Kids Makeup for Toddlers Toys Washable Make Up Set Non-Toxic Mermaid Toys for Girls Kids Hair Nail Polish Brushes Purse Accessories Princess Christmas Birthday Gift Toys for Girls 3+**Hohosunlar**$21.01**4.5★504 rev](https://www.amazon.com/dp/B0F6XVBS9Q) [3**NOOEPC Mermaid Makeup Face Gems Face Jewels Face Glitter Shell Mermaid Flower Eye Rhinestone Festival Essentials Dance Performances Parties and Stage Cosplay Princess Makeup**nooepc**$6.52**4.5★556 rev](https://www.amazon.com/dp/B0FKYB438C) [4**Mermaid Scale Stencil Set 9 Pieces Reusable Mermaid Face Makeup Stencils Fish Scale Templates 3 Bottles Glitter and 4 Pcs Eye Makeup Brushes - Women Girl Cute Make Up DIY Tool Set**YimeBand**$11.88**4.0★66 rev](https://www.amazon.com/dp/B0FDJZBYKQ) [5**Lip Smacker Sparkle & Shine Eyeshadow Makeup Palette Mermaid Palette Shimmer | Christmas Make Up Collection | Holiday Present | Gift for Girls**Lip Smacker**$6.97**4.6★5,862 rev](https://www.amazon.com/dp/B084PNWJXY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**codree 26 Pcs Mermaid Scale Stencil Set Mermaid Face Makeup Templates Shell Starfish Fish Scale Stencils Mermaids Sticker Makeup Brushes for Women Girls Face Painting Wall Accessories**codree**$10.35**10 rev3mo ago](https://www.amazon.com/dp/B0GVDZF142) [**DAGEDA Mermaid Body Glitter Stick Sparkly Hair Face Glitter Makeup for Women Rave Outfit Accessories Holographic Mermaid Glitters Face Paint Stick for Women Halloween Makeup 1.12 oz**DAGEDA**$9.41**115 rev6mo ago](https://www.amazon.com/dp/B0GDF6PRGQ) [**ColourPop Shadow Stix - Multichrome Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Game Over (0.05 oz)**ColourPop**$11.61**818 rev8mo ago](https://www.amazon.com/dp/B0FZDDZWHW) [**Noerrors Duochrome Plum Mauve Green Blue Glitter Eyeshadow Palette Holographic Chameleon Rich Color Shimmer Metallic Eye Shadow Color Shift Sparkle Iridescent Eye Brightener Fairy Makeup for Rave#02**Noerrors**$7.86**377 rev10mo ago](https://www.amazon.com/dp/B0FNWLY7QJ) [**NOOEPC Mermaid Makeup Face Gems Face Jewels Face Glitter Shell Mermaid Flower Eye Rhinestone Festival Essentials Dance Performances Parties and Stage Cosplay Princess Makeup**nooepc**$6.52**556 rev11mo ago](https://www.amazon.com/dp/B0FKYB438C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**codree 26 Pcs Mermaid Scale Stencil Set Mermaid Face Makeup Templates Shell Starfish Fish Scale Stencils Mermaids Sticker Makeup Brushes for Women Girls Face Painting Wall Accessories**codree**$10.35**4.9★**▲ 411%**](https://www.amazon.com/dp/B0GVDZF142) [**Noerrors Duochrome Plum Mauve Green Blue Glitter Eyeshadow Palette Holographic Chameleon Rich Color Shimmer Metallic Eye Shadow Color Shift Sparkle Iridescent Eye Brightener Fairy Makeup for Rave#02**Noerrors**$7.86**4.1★**▲ 400%**](https://www.amazon.com/dp/B0FNWLY7QJ) [**ColourPop Shadow Stix - Multichrome Cream Eyeshadow Stick with Long-Lasting Color - Multi-Use Cream Makeup with a Built-In Sharpener & Precise Tip for Easy Application - Game Over (0.05 oz)**ColourPop**$11.61**4.7★**▲ 361%**](https://www.amazon.com/dp/B0FZDDZWHW) [**DAGEDA Mermaid Body Glitter Stick Sparkly Hair Face Glitter Makeup for Women Rave Outfit Accessories Holographic Mermaid Glitters Face Paint Stick for Women Halloween Makeup 1.12 oz**DAGEDA**$9.41**4.2★**▲ 280%**](https://www.amazon.com/dp/B0GDF6PRGQ) [**NOOEPC Mermaid Makeup Face Gems Face Jewels Face Glitter Shell Mermaid Flower Eye Rhinestone Festival Essentials Dance Performances Parties and Stage Cosplay Princess Makeup**nooepc**$6.52**4.5★**▲ 134%**](https://www.amazon.com/dp/B0FKYB438C)
**~~View all trending →~~**
## **What buyers say about mermaid makeup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**24%
*“Awesome color”*
**Brightness/Shine/Glow**12%
*“Great sparkle”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**8%
*“Worth the money”*
**Ease Of Application**5%
*“Application is easy”*
**Durability**4%
*“Durable”*
**Ease Of Use**4%
*“Goes on easy”*
**Soft Feel**3%
*“Goes on smoothly”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Gifting Purpose**2%
*“Great gift for my daughter”*
### **What buyers complain about **
**Size-Overall**16%
*“Smaller than expected”*
**Color**11%
*“There is NO COLOR when I put it on”*
**Quality-Overall**8%
*“Cheaply made”*
**Brightness/Shine/Glow**7%
*“Does not glow”*
**Durability**6%
*“doesn't last”*
**Advertised Vs Actual Product**6%
*“False advertising”*
**Value For Money**3%
*“a little overpriced”*
**Allergies**3%
*“Itchy”*
**Adhesion/Stickiness**3%
*“Doesn't stick well”*
**Moist/Dry**2%
*“very wet so it takes quite a bit of time to dry”*
### **Top return reasons **
**Size-Overall**27%
**Color**15%
**Advertised Vs Actual Product**11%
**Quality-Overall**7%
**Brightness/Shine/Glow**7%
**Adhesion/Stickiness**5%
**Value For Money**4%
**Defective Material/Parts**4%
**Functionality-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is mermaid makeup profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 41 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the mermaid makeup niche?**
- 37 brands and 47 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in mermaid makeup?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.0%.
- **When does demand for mermaid makeup peak?**
- Demand peaks in Oct; the busiest month runs 7.0× the quietest.
- **What does it cost to enter the mermaid makeup niche?**
- Listings span $2.27–$33.52; the average listing price is $10.70 (sweet spot $15–$100). The average incumbent carries 2,284 reviews — the moat a new listing must climb.
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