---
title: "Mermaid Brush — $320K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mermaid-brush"
last_updated: "2026-08-11T13:07:51.187Z"
locale: en
meta:
description: "Niche score 54/100 · $320K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $320K/yr market. Brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mermaid Brush — $320K/yr Amazon US Niche (2026) - Flapen"
---
# **mermaid brush**
**Worth a look**
Shows a sweet-spot price point ($32.36 avg), but brand-locked demand (top 5 brands take 91% of clicks) keeps it on the watch list.
Market size 52Growth 52Conversion 40Competition 56Returns 75Price range 90Avg price 95Brand share 23Review moat 23Quality gap 57
**Avg price**
**Incredible****$32.36**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.82–$98.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$320K**
$320K/yr · 306K searches
**Growth**
**Good****+22.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****7,409.68**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mermaid brush is a $320K/yr Amazon United States market (306K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mermaid brush market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$324K–$405K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#396**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 97%
**Open market**
**4%**
- FRAMAR36% - Denman31% - Bur Bur10% - Belula7% - SHASH6% - Ellen Evyse6% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 35 weeks — +22.4% search growth over the last 90 days.
9K7KBlack Friday '25Spike '26Prime Day '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mermaid-brush/trend)
## **Top mermaid brush search terms**
- **bur bur hair brush**57K/yr+65.6%1.6% conv. - **framar brushes**87K/yr-39.5%2.2% conv. - **denman boar bristle brush**25K/yr+123.9%5.7% conv. - **framar hair brush**28K/yr+107.7%4.5% conv. - **framar brush**31K/yr+15.9%2.9% conv. - **bur bur brush**14K/yr+22.9%1.1% conv. - **bur bur mermaid brush**10K/yr+78.0%1.9% conv. - **burbur brush**11K/yr-15.7%1.7% conv. - **denman d81m**6K/yr+83.5%6.0% conv. - **bur but hair brush**3K/yr+63.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mermaid-brush/search-terms)
## **Top mermaid brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$16K10%$32K15%$48K20%$64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men**Denman**$29.49**4.2★8,337 rev](https://www.amazon.com/dp/B000O05AB0) [2**FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Chocolate**FRAMAR**$17.90**4.6★4,349 rev](https://www.amazon.com/dp/B0DT9N4P61) [3**BUR BUR Growing Season Hair Growth And Repair Oil | With Burdock Nettle Oil and Vitamin C for Visibly Fuller Stronger and Shinier Hair.**Bur Bur**$54.00**4.1★156 rev](https://www.amazon.com/dp/B0BRYQ7Z91) [4**FRAMAR Chocolate Hair Brush Detangler Wet Hair Brushes For Women Womens Hair Brush Hair Accessories Hairbrush For Women Cepillos Para Cabello Reduces Breakage Detangle Brush**FRAMAR**$14.70**4.7★17,214 rev](https://www.amazon.com/dp/B0DXVH1FK8) [5**Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men**Ellen Evyse**$22.07**4.5★302 rev](https://www.amazon.com/dp/B0DTHGXTSK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BUR BUR The Mermaid Brush - Wet Detangling Hair Brush | With Wooden Handle and Fexible Nylon Bristles | Scalp Massaging Detangling**Bur Bur**$67.97**15 rev11mo ago](https://www.amazon.com/dp/B0FJJ5P66K) [**Denman Boar Bristle Hair Brush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Floral Fantasy Hairbrush with Natural Bristles for all Hair Types for Women & Men**Denman**$32.73**8,337 rev1y ago](https://www.amazon.com/dp/B0FDB811PT) [**FRAMAR Soft Boar Bristle Hair Brush For Women Boars Hair Brush For Women Boar Brush For Fine Hair Hairbrush For Fine Hair Soft Bristle Brush For Slick Back Volume and Shine - Espresso Martini**FRAMAR**$17.68**4,349 rev1y ago](https://www.amazon.com/dp/B0FCHB1LN3) [**FRAMAR Chocolate Hair Brush Detangler Wet Hair Brushes For Women Womens Hair Brush Hair Accessories Hairbrush For Women Cepillos Para Cabello Reduces Breakage Detangle Brush**FRAMAR**$14.70**17,214 rev1y ago](https://www.amazon.com/dp/B0DXVH1FK8) [**Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men**Ellen Evyse**$22.07**302 rev1y ago](https://www.amazon.com/dp/B0DTHGXTSK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BUR BUR Growing Season Hair Growth And Repair Oil | With Burdock Nettle Oil and Vitamin C for Visibly Fuller Stronger and Shinier Hair.**Bur Bur**$54.00**4.1★**▲ 120%**](https://www.amazon.com/dp/B0BRYQ7Z91) [**Premium Boar Bristle Hair Brush for Thick Hair Set. Hairbrush for Women With Thick Long or Curly Hair. Restores Hairs Shine and Health. Comb Travel Bag & Spa Headband Included**Belula**$25.39**4.7★**▲ 110%**](https://www.amazon.com/dp/B07GT1KMB5) [**Denman Boar Bristle Hair Brush Pink Crush Smoothing & Shine Enhancing for Slick Back Styles Curl Defining & Detangling. D81M Hairbrush with Natural Bristles for all Hair Types for Women & Men**Denman**$30.50**4.2★**▲ 108%**](https://www.amazon.com/dp/B08161PCN3) [**Denman Natural Bristle Grooming Brush Medium**Denman**$34.91**3.9★**▲ 70%**](https://www.amazon.com/dp/B00196YD98) [**Ellen Evyse Boar Bristle Hair Brush Nylon Pins and Soft Boar Bristles for Smoothing Detangling Reducing Breakage and Enhancing Shine Hairbrush for Women Men**Ellen Evyse**$22.07**4.5★**▲ 50%**](https://www.amazon.com/dp/B0DTHGXTSK)
**~~View all trending →~~**
## **What buyers say about mermaid brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brush Quality**21%
*“Amazing brush”*
**Soft Feel**14%
*“The bristles are soft”*
**Quality-Overall**14%
*“Decent quality”*
**Value For Money**7%
*“Excellent price”*
**Suitability Straight Hair**7%
*“It works well on my thick, coarse hair and really smooths it out”*
**Hair Styling**6%
*“makes styling a breeze”*
**Ease Of Cleaning**3%
*“Cleaning the brush is fairly easy”*
**Hair Growth**2%
*“Improves hair”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Ease Of Use**2%
*“easy to hold”*
### **What buyers complain about **
**Hair Related**9%
*“Not the best for soft hair”*
**Value For Money**8%
*“Expensive”*
**Quality-Overall**7%
*“Bad quality”*
**Durability**6%
*“Broken already”*
**Size-Overall**5%
*“The bristles are very short”*
**Advertised Vs Actual Product**5%
*“False advertisement”*
**Product Condition**4%
*“Used product”*
**Ease Of Cleaning**4%
*“extremely hard to clean”*
**Suitability Short Hair**3%
*“Useless for short hair”*
**Suitability Straight Hair**3%
*“It does nothing for my fine straight hair except infuriate me that I paid for this brush”*
### **Top return reasons **
**Size-Overall**13%
**Advertised Vs Actual Product**10%
**Stiffness**7%
**Suitability Short Hair**7%
**Functionality-Overall**7%
**Product Condition**7%
**Quality-Overall**6%
**Hard Feel**5%
**Damage/Burn Hair**5%
**Suitability Straight Hair**4%
## **Common questions**
- **Is mermaid brush profitable to sell on Amazon United States?**
- The niche generates $320K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the mermaid brush niche?**
- 8 brands and 12 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in mermaid brush?**
- Top complaints mined from reviews: Hair Related, Value For Money, Quality-Overall. The return rate is 2.0%.
- **What does it cost to enter the mermaid brush niche?**
- Listings span $9.82–$98.77; the average listing price is $32.36 (sweet spot $15–$100). The average incumbent carries 7,410 reviews — the moat a new listing must climb.
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