---
title: "Mens Travel Shampoo — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-travel-shampoo"
last_updated: "2026-08-11T09:54:41.434Z"
locale: en
meta:
description: "Niche score 49/100 · $78K/yr market · 120K searches/yr · $8.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $78K/yr market · 120K searches/yr · $8.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Travel Shampoo — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **mens travel shampoo**
**Skip it**
A small market ($78K/yr) — this niche doesn't clear our bar today.
Market size 20Growth 68Conversion 79Competition 38Returns 98Price range 55Avg price 22Brand share 44Review moat 24Quality gap 33
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+49.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$2.01–$31.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,534.14**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.06**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$78K**
$78K/yr · 120K searches
According to Flapen's Amazon United States niche tracking, mens travel shampoo is a $78K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jul. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens travel shampoo market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$81K–$101K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#380**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **52%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**96**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 99%
**Open market**
**18%**
- DOVE MEN + CARE40% - Duke Cannon Supply Co.23% - Suave6% - Old Spice6% - Stuhrling Bottle3% - Oars + Alps3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +49.1% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-travel-shampoo/trend)
## **Top mens travel shampoo search terms**
- **mens travel shampoo**18K/yr+63.6%6.9% conv. - **travel shampoo men**11K/yr+49.5%8.6% conv. - **mens travel shampoo and conditioner**10K/yr+54.7%4.3% conv. - **travel size shampoo men**9K/yr+73.5%8.0% conv. - **travel size mens shampoo**8K/yr+53.0%8.0% conv. - **duke cannon travel size**7K/yr+31.8%5.9% conv. - **travel shampoo and conditioner men**5K/yr+68.3%5.1% conv. - **mens travel size shampoo**6K/yr+49.1%6.4% conv. - **mens shampoo travel size**5K/yr+66.8%7.9% conv. - **travel size 2 in 1 shampoo and conditioner**5K/yr+58.7%2.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-travel-shampoo/search-terms)
## **Top mens travel shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$16K30%$23K40%$31K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Men+Care Fortifying 2 in 1 Shampoo and Conditioner Fresh and Clean with Caffeine for Normal to Oily Hair Helps Strengthen Thinning Hair 3 oz**DOVE MEN + CARE**$2.01**4.7★14,756 rev](https://www.amazon.com/dp/B09VL4VLTQ) [2**Duke Cannon Supply Co. Tea Tree 2-in-1 Shampoo and Conditioner for Men - 3 fl oz - Fresh Mint + Eucalyptus Scent - Made with Tea Tree Oil & Menthol - Soothes & Refreshes the Scalp**Duke Cannon Supply Co.**$3.94**4.5★208 rev](https://www.amazon.com/dp/B0GGX21PX3) [3**Suave Men Body Wash 3-in-1 Citrus Rush Travel-Size Shampoo Conditioner & Soap All-in-One Formula with Keratin for Healthy Hair & Skin 3 Oz Ea (Pack of 3)**Suave**$9.88**4.5★274 rev](https://www.amazon.com/dp/B0CT6L64J1) [4**Dove Men+Care Travel Essentials Bundle Extra Fresh Body & Face Wash & Fresh + Clean 2-in-1 Shampoo 3 Oz Ea**DOVE MEN + CARE**$9.84**4.6★247 rev](https://www.amazon.com/dp/B0DFMNV5XP) [5**Dove Men+Care Refreshing Extra Fresh with 24-Hour Nourishing Micromoisture Technology Body Wash for Men 3 oz**DOVE MEN + CARE**$2.01**4.6★891 rev](https://www.amazon.com/dp/B0CNH1RJQT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duke Cannon Supply Co. Tea Tree 2-in-1 Shampoo and Conditioner for Men - 3 fl oz - Fresh Mint + Eucalyptus Scent - Made with Tea Tree Oil & Menthol - Soothes & Refreshes the Scalp**Duke Cannon Supply Co.**$3.94**208 rev6mo ago](https://www.amazon.com/dp/B0GGX21PX3) [**Duke Cannon Supply Co. THICK High Viscosity Travel Size Body Wash for Men - 3 fl oz - Midnight Swim - Sandalwood + Lavender Scent - Mineral-Enriched Cleansing Shower Gel**Duke Cannon Supply Co.**$2.98**1,287 rev6mo ago](https://www.amazon.com/dp/B0GGVDTFY3) [**Old Spice Mens 2-in-1 Shampoo and Conditioner Swagger Cedarwood Lime Scent For All Hair Types Healthier Fuller Moisturized Looking Hair Barbershop Quality Remove Dirt & Oil 21.9 fl oz**Old Spice**$8.55**5,960 rev8mo ago](https://www.amazon.com/dp/B08NRLS7CH) [**Cremo Rich-Lathering Italian Bergamot Travel Size Body Wash Men Notes of Italian Bergamot Neroli Blossom and Fresh Vetiver 3 Fl Oz Travel Essentials**Cremo**$3.48**145 rev8mo ago](https://www.amazon.com/dp/B0FY7F9C29) [**TrekTote 12-Piece Mens Travel Toiletry Kit Premium Brand-Name Shampoo Conditioner Body Wash Shaving Cream & Deodorant TSA Approved Travel Size Set with Clear Bag**Stuhrling Bottle**$9.04**257 rev1y ago](https://www.amazon.com/dp/B0FFPR4C6L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duke Cannon Supply Co. THICK High Viscosity Travel Size Body Wash for Men - 3 fl oz - Midnight Swim - Sandalwood + Lavender Scent - Mineral-Enriched Cleansing Shower Gel**Duke Cannon Supply Co.**$2.98**4.5★**▲ 199%**](https://www.amazon.com/dp/B0GGVDTFY3) [**Method Daily Shampoo Daily Zen 3.4oz**Method**$4.37**4.0★**▲ 176%**](https://www.amazon.com/dp/B0D643FHFP) [**Method Men 2-in-1 Shampoo and Conditioner Sea + Surf - Cleans and Conditions with Argan and Jojoba Oil - Made without Parabens - 14 oz**Method**$9.45**4.7★**▲ 155%**](https://www.amazon.com/dp/B08Q427N3W) [**Old Spice Mens 2-in-1 Shampoo and Conditioner Swagger Cedarwood Lime Scent For All Hair Types Healthier Fuller Moisturized Looking Hair Barbershop Quality Remove Dirt & Oil 21.9 fl oz**Old Spice**$8.55**4.8★**▲ 144%**](https://www.amazon.com/dp/B08NRLS7CH) [**Cremo Rich-Lathering Italian Bergamot Travel Size Body Wash Men Notes of Italian Bergamot Neroli Blossom and Fresh Vetiver 3 Fl Oz Travel Essentials**Cremo**$3.48**4.6★**▲ 139%**](https://www.amazon.com/dp/B0FY7F9C29)
**~~View all trending →~~**
## **What buyers say about mens travel shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**42%
*“Nice bright citrussy scent”*
**Quality-Overall**10%
*“It had a nice variety of items”*
**Size-Overall**9%
*“Great size”*
**Value For Money**7%
*“Great value”*
**Lather**5%
*“Not a lot is required to lather”*
**Cleansing**3%
*“It gives a sense of cleanness”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Soft Feel**2%
*“It has a nice feel”*
**Ease Of Use**2%
*“Convenient”*
**Moist/Dry**2%
*“not dried out”*
### **What buyers complain about **
**Size-Overall**24%
*“Small items in the bag”*
**Smell**10%
*“I understand a slightly different scent”*
**Quality-Overall**7%
*“The conditioning quality is lacking”*
**Moist/Dry**5%
*“Drying”*
**Value For Money**5%
*“Way overpriced”*
**Hair Related**4%
*“Didn't leave my hair feeling shiny and clean”*
**Motor Power**3%
*“Pump does not work”*
**Advertised Vs Actual Product**3%
*“Not what's pictured”*
**Leak-Proof**2%
*“Leaked all over other items in box”*
**Product Condition**2%
*“looked like some of the items had been used”*
### **Top return reasons **
**Size-Overall**48%
**Leak-Proof**16%
**Smell**12%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Functionality-Overall**2%
**Defective Material/Parts**2%
**Product Condition**1%
**Moist/Dry**1%
**Quality-Overall**1%
## **Common questions**
- **Is mens travel shampoo profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 21 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +49.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mens travel shampoo niche?**
- 14 brands and 96 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in mens travel shampoo?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.4%.
- **When does demand for mens travel shampoo peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the mens travel shampoo niche?**
- Listings span $2.01–$31.13; the average listing price is $8.06 (sweet spot $15–$100). The average incumbent carries 6,534 reviews — the moat a new listing must climb.
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