---
title: "Mens Sunscreen — $104K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-sunscreen"
last_updated: "2026-08-11T08:59:54.930Z"
locale: en
meta:
description: "Niche score 40/100 · $104K/yr market · 50K searches/yr · $9.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $104K/yr market · 50K searches/yr · $9.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Sunscreen — $104K/yr Amazon US Niche (2026) - Flapen"
---
# **mens sunscreen**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 74Conversion 100Competition 0Returns 97Price range 0Avg price 33Brand share 0Review moat 15Quality gap 30
**Conversion**
**Incredible****20.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+58.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****$9.96**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$104K**
$104K/yr · 50K searches
**Review moat**
**Bad****21,856.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$7.40–$14.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, mens sunscreen is a $104K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens sunscreen market data**
- **Units sold / yr**
- **10K–13K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$100K–$125K**
- units × avg price
- **Conversion rate**
- **20.9%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**82**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Neutrogena94% - NIVEA MEN6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +58.5% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-sunscreen/trend)
## **Top mens sunscreen search terms**
- **neutrogena sport face spf 70**20K/yr+60.0%26.6% conv. - **mens face sunscreen**12K/yr+77.5%3.8% conv. - **mens sunscreen face**6K/yr+33.3%4.1% conv. - **neutrogena sport face**5K/yr+69.6%20.8% conv. - **face sunscreen men**4K/yr+36.8%4.8% conv. - **best face sunscreen for men**2K/yr+38.0%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-sunscreen/search-terms)
## **Top mens sunscreen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$26K50%$52K75%$78K100%$104K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Neutrogena Sport Face Sunscreen SPF 70+ Oil-Free Sweat and Water-Resistant Broad-Spectrum UVA/UVB 2.5 Fl Oz**Neutrogena**$8.46**4.6★25,030 rev](https://www.amazon.com/dp/B001P92FMG) [2**NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle**NIVEA MEN**$14.03**4.6★1,121 rev](https://www.amazon.com/dp/B0DJRMFDSF) [3**Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz**Neutrogena**$7.40**4.5★39,418 rev](https://www.amazon.com/dp/B005IHT94S)
### **Newest**
by launch date
[**NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle**NIVEA MEN**$14.03**1,121 rev1y ago](https://www.amazon.com/dp/B0DJRMFDSF) [**Neutrogena Sport Face Sunscreen SPF 70+ Oil-Free Sweat and Water-Resistant Broad-Spectrum UVA/UVB 2.5 Fl Oz**Neutrogena**$8.46**25,030 rev17y ago](https://www.amazon.com/dp/B001P92FMG) [**Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz**Neutrogena**$7.40**39,418 rev27y ago](https://www.amazon.com/dp/B005IHT94S)
### **Trending**
90-day click momentum
[**Neutrogena Sport Face Sunscreen SPF 70+ Oil-Free Sweat and Water-Resistant Broad-Spectrum UVA/UVB 2.5 Fl Oz**Neutrogena**$8.46**4.6★**— 5%**](https://www.amazon.com/dp/B001P92FMG) [**NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle**NIVEA MEN**$14.03**4.6★**▼ 14%**](https://www.amazon.com/dp/B0DJRMFDSF) [**Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion SPF 70 Broad Spectrum UVA UVB Protection Lightweight Water Resistant up to 80 Minutes Oil PABA Oxybenzone Free 3 fl oz**Neutrogena**$7.40**4.5★**▼ 37%**](https://www.amazon.com/dp/B005IHT94S)
## **What buyers say about mens sunscreen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“their products are top notch”*
**Protection**8%
*“It protects my skin”*
**Suitability Combination Skin**7%
*“feels good on skin”*
**Value For Money**7%
*“Good value”*
**Smell**6%
*“The scent is mild and pleasant”*
**Moist/Dry**5%
*“Overall good moisturizer”*
**Weight Light**5%
*“Sheer and Lightweight”*
**Soft Feel**4%
*“Goes on smooth”*
**Efficiency**4%
*“Works like it should”*
**Absorbency**4%
*“absorbs well”*
### **What buyers complain about **
**Oily/Greasy**11%
*“Its so greasy”*
**Color**9%
*“This makes me pale”*
**Allergies**9%
*“Rashes”*
**Smell**7%
*“Smells weird”*
**Residue**4%
*“leaves a weird residue”*
**Skin Health**4%
*“caused skin breakouts”*
**Moist/Dry**3%
*“However, it was not dry touch”*
**Sensitivity-Overall**3%
*“It burns my eyes”*
**Color Fading/Discoloration**2%
*“Leaves your face white”*
**Quality-Overall**2%
*“Not as good as it was”*
### **Top return reasons **
**Value For Money**13%
**Size-Overall**10%
**Advertised Vs Actual Product**10%
**Leak-Proof**8%
**Smell**7%
**Oily/Greasy**6%
**Product Condition**6%
**Functionality-Overall**4%
**Ingredients-Overall**3%
**Color**2%
## **Common questions**
- **Is mens sunscreen profitable to sell on Amazon United States?**
- The niche generates $104K/yr across 3 tracked products. 90-day search growth is +58.5%. Flapen's verdict: Skip it (40/100).
- **How competitive is the mens sunscreen niche?**
- 2 brands and 82 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mens sunscreen?**
- Top complaints mined from reviews: Oily/Greasy, Color, Allergies. The return rate is 0.5%.
- **When does demand for mens sunscreen peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the mens sunscreen niche?**
- Listings span $7.40–$14.03; the average listing price is $9.96 (sweet spot $15–$100). The average incumbent carries 21,856 reviews — the moat a new listing must climb.
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