---
title: "Mens Spray Deodorant and Antiperspirant — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-spray-deodorant-and-antiperspirant"
last_updated: "2026-08-11T12:41:50.149Z"
locale: en
meta:
description: "Niche score 59/100 · $1.0M/yr market · 651K searches/yr · $15.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $1.0M/yr market · 651K searches/yr · $15.65 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Mens Spray Deodorant and Antiperspirant — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **mens spray deodorant and antiperspirant**
**Launch it**
A $1.0M/yr market growing +20.4% this quarter with returns at 0.0% — clears our launch bar.
Market size 78Growth 50Conversion 88Competition 58Returns 100Price range 81Avg price 77Brand share 0Review moat 24Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.46–$58.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 651K searches
**Avg price**
**Great****$15.65**
avg listing price — sweet spot $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+20.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,303.54**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mens spray deodorant and antiperspirant is a $1.0M/yr Amazon United States market (651K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens spray deodorant and antiperspirant market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$939K–$1.3M**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**94**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**0%**
- Degree82% - Right Guard14% - DOVE MEN + CARE2% - Dove1% - Old Spice1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 45 weeks — +20.4% search growth over the last 90 days.
30K20KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-spray-deodorant-and-antiperspirant/trend)
## **Top mens spray deodorant and antiperspirant search terms**
- **degree spray deodorant for women**121K/yr+20.5%6.5% conv. - **degree spray deodorant for men**50K/yr+66.0%14.4% conv. - **right guard deodorant men spray**33K/yr+127.4%18.0% conv. - **degree deodorant spray**44K/yr+25.0%5.9% conv. - **rexona deodorant for men**39K/yr+38.2%1.5% conv. - **degree deodorant for women spray**35K/yr+30.3%5.4% conv. - **degree spray**36K/yr+10.6%8.5% conv. - **degree deodorant men spray**58K/yr-31.3%10.5% conv. - **mens spray deodorant and antiperspirant**37K/yr+26.4%7.0% conv. - **degree spray deodorant**29K/yr+29.6%5.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-spray-deodorant-and-antiperspirant/search-terms)
## **Top mens spray deodorant and antiperspirant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$52K10%$104K15%$156K20%$208K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Degree Men Antiperspirant Spray Black + White 3 Count Protects from Deodorant Stains Instantly Dry Spray Deodorant 3.8 oz**Degree**$14.84**4.6★8,799 rev](https://www.amazon.com/dp/B08VY41ZL5) [2**Degree Advanced Antiperspirant Deodorant Dry Spray 72-Hour Sweat and Odor Protection Sheer Powder Deodorant Spray For Women With MotionSense Technology 3.8 oz Pack of 3**Degree**$16.65**4.7★7,929 rev](https://www.amazon.com/dp/B08YKGCQJ6) [3**Degree Antiperspirant Dry Spray Pure Fresh 3 Count Anti White Marks and Yellow Stains Deodorant for Women 3.8 oz(Pack of 3)**Degree**$16.49**4.6★9,314 rev](https://www.amazon.com/dp/B0BPTJWJMV) [4**Degree Women Antiperspirant Deodorant Dry Spray Sexy Intrigue 3.8 Ounce (Pack of 4)**Degree**$19.79**4.7★7,929 rev](https://www.amazon.com/dp/B07V49KP88) [5**Degree Men Antiperspirant Deodorant Dry Spray Cool Rush 3 count Deodorant for Men With MotionSense Technology 3.8 oz**Degree**$14.87**4.6★7,123 rev](https://www.amazon.com/dp/B072JTL1HW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Degree dry spray for 96 Hour sweat and odor protection Fresh Cotton 5X protection 3.8oz**Degree**$8.48**198 rev7mo ago](https://www.amazon.com/dp/B0G2CM426G) [**Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz**Degree**$9.55**208 rev7mo ago](https://www.amazon.com/dp/B0G1Z9PJNY) [**Degree Clinical Strength Antiperspirant Deodorant Cool Rush Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 OZ**Degree**$10.03**277 rev7mo ago](https://www.amazon.com/dp/B0G1Z8LK58) [**Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz**Degree**$7.52**191 rev8mo ago](https://www.amazon.com/dp/B0FTZXG216) [**Degree UltraClear Antiperspirant Deodorant Dry Spray 4 pack for 72h Nonstop Sweat Protection For Women Pure Aloe Scent Anti White Marks And Yellow Stains 3.8 Oz**Degree**$22.77**414 rev1y ago](https://www.amazon.com/dp/B0DS2XWTRY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz**Degree**$7.52**4.4★**▲ 188%**](https://www.amazon.com/dp/B0FTZXG216) [**Right Guard Sport Original Scent Deodorant Spray - Aluminum Free Spray Deodorant for Men 24-Hour Odor Protection Anti-Stain & Long-Lasting 8.5 oz (3 Pack)**Right Guard**$14.91**4.7★**▲ 101%**](https://www.amazon.com/dp/B0CRVRXKLQ) [**Right Guard Sport Fresh Scent Antiperspirant & Deodorant Spray - 4-in-1 Protection Spray Deodorant for Men Blocks Sweat 48-Hour Odor Control Quick-Drying & Long-Lasting 6oz (3 Pack)**Right Guard**$16.57**4.6★**▲ 76%**](https://www.amazon.com/dp/B0CRVQK2CM) [**Right Guard Sport Original Scent Deodorant Spray - Aluminum Free Spray Deodorant for Men 24-Hour Odor Protection Anti-Stain & Long-Lasting 8.5 oz (2 Pack)**Right Guard**$9.90**4.7★**▲ 68%**](https://www.amazon.com/dp/B004NEDFTM) [**Degree Clinical Strength Antiperspirant Deodorant Ultra Dry Spray 96-Hour Sweat and Odor Protection 5x Types of Sweat 3.8 oz**Degree**$9.55**4.2★**▲ 61%**](https://www.amazon.com/dp/B0G1Z9PJNY)
**~~View all trending →~~**
## **What buyers say about mens spray deodorant and antiperspirant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“Fresh Scent”*
**Value For Money**10%
*“Great deal”*
**Quality-Overall**10%
*“Excellent product”*
**Durability**5%
*“Used for years”*
**Moist/Dry**4%
*“Dries quickly”*
**Advertised Vs Actual Product**3%
*“just as advertised”*
**Efficiency**3%
*“it works very well”*
**Allergies**1%
*“No allergies”*
**Breathability**1%
*“Antiperspirant”*
**Ease Of Application**1%
*“The application is simple just spray and go”*
### **What buyers complain about **
**Smell**24%
*“Awful scent”*
**Ease Of Use**9%
*“Difficult to access”*
**Functionality-Overall**7%
*“it barely works”*
**Durability**6%
*“Broken”*
**Value For Money**5%
*“Over priced”*
**Moist/Dry**4%
*“not dry”*
**Allergies**3%
*“caused an allergic reaction”*
**Quality-Overall**3%
*“Container poor quality”*
**Defective Material/Parts**3%
*“Faulty can”*
**Ease Of Application**2%
*“However, my latest purchase was disappointing because the applicator doesnt work properly”*
### **Top return reasons **
**Smell**100%
## **Common questions**
- **Is mens spray deodorant and antiperspirant profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Launch it (59/100).
- **How competitive is the mens spray deodorant and antiperspirant niche?**
- 5 brands and 94 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mens spray deodorant and antiperspirant?**
- Top complaints mined from reviews: Smell, Ease Of Use, Functionality-Overall. The return rate is 0.0%.
- **What does it cost to enter the mens spray deodorant and antiperspirant niche?**
- Listings span $5.46–$58.98; the average listing price is $15.65 (sweet spot $15–$100). The average incumbent carries 5,304 reviews — the moat a new listing must climb.
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