---
title: "Products — mens soap - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-soap/products"
last_updated: "2026-08-07T15:30:34.100Z"
locale: en
meta:
  description: "Niche score 64/100 · $12.0M/yr market · 5.9M searches/yr · $21.79 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $12.0M/yr market · 5.9M searches/yr · $21.79 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — mens soap - Flapen"
---

# **mens soap**

**Launch it**

A $12.0M/yr market growing +5.9% this quarter with returns at 0.2% — clears our launch bar.

Market size 100Growth 32Conversion 84Competition 79Returns 99Price range 79Avg price 92Brand share 15Review moat 17Quality gap 27

**Market size**

**Incredible****$12.0M**

$12.0M/yr · 5.9M searches

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.79**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Price range**

**Great****$4.96–$55.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+5.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****18,706.24**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

## Products