---
title: "Reviews — mens shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-shampoo/reviews"
last_updated: "2026-08-11T16:50:04.048Z"
locale: en
meta:
  description: "Niche score 64/100 · $2.5M/yr market · 1.4M searches/yr · $16.55 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $2.5M/yr market · 1.4M searches/yr · $16.55 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Reviews — mens shampoo - Flapen"
---

# **mens shampoo**

**Launch it**

A $2.5M/yr market growing +5.7% this quarter with returns at 0.3% — clears our launch bar.

Market size 95Growth 32Conversion 90Competition 70Returns 99Price range 73Avg price 79Brand share 39Review moat 24Quality gap 25

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$2.5M**

$2.5M/yr · 1.4M searches

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.55**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.18–$39.09**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+5.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,267.75**

avg incumbent reviews — the moat a new listing must climb

## Reviews