---
title: "Mens Shampoo — $2.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-shampoo"
last_updated: "2026-08-11T09:49:14.779Z"
locale: en
meta:
description: "Niche score 64/100 · $2.5M/yr market · 1.4M searches/yr · $16.55 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $2.5M/yr market · 1.4M searches/yr · $16.55 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Mens Shampoo — $2.5M/yr Amazon US Niche (2026) - Flapen"
---
# **mens shampoo**
**Launch it**
A $2.5M/yr market growing +5.7% this quarter with returns at 0.3% — clears our launch bar.
Market size 95Growth 32Conversion 90Competition 70Returns 99Price range 73Avg price 79Brand share 39Review moat 24Quality gap 25
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 1.4M searches
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.55**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.18–$39.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+5.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,267.75**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mens shampoo is a $2.5M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Launch it — 64/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens shampoo market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$2.5M–$3.3M**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#88**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**103**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 83%
**Open market**
**15%**
- Old Spice48% - DOVE MEN + CARE18% - Native7% - Every Man Jack5% - BELLISSO4% - Method4% - Open — no brand owns it (8 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.
120K80KPrime Day '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-shampoo/trend)
## **Top mens shampoo search terms**
- **mens shampoo and conditioner**473K/yr+8.2%8.3% conv. - **old spice shampoo**243K/yr+4.9%14.2% conv. - **mens shampoo and conditioner 2 in 1**94K/yr+4.4%10.4% conv. - **shampoo and conditioner set men**116K/yr-4.3%6.7% conv. - **men shampoo and conditioner**88K/yr+3.6%6.5% conv. - **old spice shampoo and conditioner**72K/yr-10.5%14.2% conv. - **shampoo and conditioner for men**45K/yr+16.9%6.7% conv. - **mens shampoo and conditioner set**50K/yr-13.8%5.4% conv. - **mens 2 in 1 shampoo and conditioner**33K/yr+7.8%7.3% conv. - **shampoo and conditioner men**32K/yr+12.4%7.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-shampoo/search-terms)
## **Top mens shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$99K8%$199K12%$298K16%$397K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Spice Mens 2-in-1 Shampoo and Conditioner Swagger Cedarwood Lime Scent For All Hair Types Healthier Fuller Moisturized Looking Hair Barbershop Quality Remove Dirt & Oil 21.9 fl oz**Old Spice**$8.54**4.8★5,929 rev](https://www.amazon.com/dp/B08NRLS7CH) [2**Old Spice Mens 2-in-1 Shampoo and Conditioner Set Swagger Cedarwood Lime Scent For All Hair Types Healthier Fuller More Moisturized Looking Hair Barbershop Quality 29.2 fl oz Each Twin Pack**Old Spice**$18.24**4.7★13,597 rev](https://www.amazon.com/dp/B08LR3HN72) [3**Old Spice Mens 2-in-1 Shampoo and Conditioner Set Fiji Coconut & Tropical Wood Scent For All Hair Types Healthier Fuller Moisturized Looking Hair 21.9 fl oz Each Twin Pack**Old Spice**$15.09**4.7★13,597 rev](https://www.amazon.com/dp/B08LJ5PMB8) [4**Old Spice Mens Shampoo The Spice Alchemist Collection 24/7 Cologne-Infused Velvet Sage & Driftwood Scent Free of Parabens & Phthalates 21.9 fl oz**Old Spice**$12.53**4.6★883 rev](https://www.amazon.com/dp/B0G6H4NHB2) [5**Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ**DOVE MEN + CARE**$7.12**4.7★553 rev](https://www.amazon.com/dp/B0FL46VFKH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Mens 2-in-1 Shampoo and Conditioner Fiji Coconut & Tropical Wood Scent For All Hair Types Healthier Fuller Moisturized Looking Hair 21.9 fl oz**Old Spice**$8.47**786 rev3mo ago](https://www.amazon.com/dp/B08NR4CWHM) [**Old Spice Mens 2-in-1 Shampoo and Conditioner Cosmic Quest x The Super Mario Galaxy Movie 21.9 fl oz**Old Spice**$9.00**63 rev4mo ago](https://www.amazon.com/dp/B0GJ73T8VR) [**Old Spice Mens Shampoo The Spice Alchemist Collection 24/7 Cologne-Infused Velvet Sage & Driftwood Scent Free of Parabens & Phthalates 21.9 fl oz**Old Spice**$12.53**883 rev5mo ago](https://www.amazon.com/dp/B0G6H4NHB2) [**Old Spice Mens Shampoo The Spice Alchemist Collection Cologne-Infused Cardamom and Amber Wood Scent Free of Parabens & Phthalates 20 fl oz**Old Spice**$13.00**883 rev5mo ago](https://www.amazon.com/dp/B0G6HPJ9QN) [**Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ**DOVE MEN + CARE**$7.12**553 rev7mo ago](https://www.amazon.com/dp/B0FL46VFKH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old Spice Mens 2-in-1 Shampoo and Conditioner Cosmic Quest x The Super Mario Galaxy Movie 21.9 fl oz**Old Spice**$9.00**4.8★**▲ 233%**](https://www.amazon.com/dp/B0GJ73T8VR) [**DOVE MEN + CARE Shampoo 1 count Fresh + Clean for Hair Refreshing & Strengthening with Menthol 28 fl oz**DOVE MEN + CARE**$8.99**4.7★**▲ 164%**](https://www.amazon.com/dp/B0FRNFCBHH) [**Dove Men+Care 2-in-1 Shampoo + Conditioner 1 ct Dandruff Defense to Moisturize Hair & Scalp with Pyrithione Zinc 18 FL OZ**DOVE MEN + CARE**$7.12**4.7★**▲ 102%**](https://www.amazon.com/dp/B0FL46VFKH) [**DOVE MEN + CARE Shampoo 1 count Thick & Strong Builds Hair Strength with Calcium 28 Fl oz**DOVE MEN + CARE**$9.05**4.7★**▲ 99%**](https://www.amazon.com/dp/B0FRNF72VP) [**Old Spice Mens 2-in-1 Shampoo and Conditioner Fiji Coconut & Tropical Wood Scent For All Hair Types Healthier Fuller Moisturized Looking Hair 21.9 fl oz**Old Spice**$8.47**4.8★**▲ 96%**](https://www.amazon.com/dp/B08NR4CWHM)
**~~View all trending →~~**
## **What buyers say about mens shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“Light scent”*
**Quality-Overall**14%
*“it is definitely an affordable product that is good quality”*
**Value For Money**9%
*“Great Deal”*
**Soft Feel**5%
*“Keeps my hair soft”*
**Lather**4%
*“Awesome lather”*
**Cleansing**4%
*“Clean and fresh”*
**Advertised Vs Actual Product**2%
*“Exactly as described”*
**Moist/Dry**2%
*“moisturized”*
**Hair Growth**2%
*“Thickens hair like advertised”*
**Ease Of Cleaning**1%
*“keeps me with a good clean feeling”*
### **What buyers complain about **
**Smell**16%
*“Smells strange”*
**Motor Power**7%
*“No pump”*
**Moist/Dry**6%
*“My hair is extremely dry”*
**Hair Related**5%
*“Makes my hair actually look thinner, not soft,”*
**Quality-Overall**4%
*“Terrible product”*
**Value For Money**4%
*“Over priced”*
**Oily/Greasy**3%
*“Made my hair greasy”*
**Leak-Proof**3%
*“Arrived leaking”*
**Allergies**3%
*“Itching problem”*
**Functionality-Overall**3%
*“Didn't work for me”*
### **Top return reasons **
**Smell**21%
**Leak-Proof**18%
**Motor Power**13%
**Advertised Vs Actual Product**7%
**Size-Overall**5%
**Value For Money**5%
**Functionality-Overall**3%
**Damage/Burn Hair**3%
**Moist/Dry**3%
**Suitability Short Hair**3%
## **Common questions**
- **Is mens shampoo profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 36 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Launch it (64/100).
- **How competitive is the mens shampoo niche?**
- 14 brands and 103 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in mens shampoo?**
- Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.3%.
- **When does demand for mens shampoo peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the mens shampoo niche?**
- Listings span $6.18–$39.09; the average listing price is $16.55 (sweet spot $15–$100). The average incumbent carries 5,268 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)