---
title: "Trend — mens shampoo bar - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-shampoo-bar/trend"
last_updated: "2026-08-11T13:26:40.861Z"
locale: en
meta:
  description: "Niche score 51/100 · $71K/yr market · 70K searches/yr · $16.09 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $71K/yr market · 70K searches/yr · $16.09 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mens shampoo bar - Flapen"
---

# **mens shampoo bar**

**Worth a look**

Shows low returns (0.4%), but a small market ($71K/yr) keeps it on the watch list.

Market size 18Growth 25Conversion 70Competition 64Returns 98Price range 65Avg price 78Brand share 35Review moat 38Quality gap 60

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$16.09**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$7.98–$28.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,722.79**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-0.2%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$71K**

$71K/yr · 70K searches

## Trend