---
title: "Mens Shampoo Bar — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-shampoo-bar"
last_updated: "2026-08-11T13:10:57.138Z"
locale: en
meta:
description: "Niche score 51/100 · $71K/yr market · 70K searches/yr · $16.09 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $71K/yr market · 70K searches/yr · $16.09 avg price. A small market ($71K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Shampoo Bar — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **mens shampoo bar**
**Worth a look**
Shows low returns (0.4%), but a small market ($71K/yr) keeps it on the watch list.
Market size 18Growth 25Conversion 70Competition 64Returns 98Price range 65Avg price 78Brand share 35Review moat 38Quality gap 60
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.09**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.98–$28.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,722.79**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$71K**
$71K/yr · 70K searches
According to Flapen's Amazon United States niche tracking, mens shampoo bar is a $71K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens shampoo bar market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#847**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **66%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**13%**
- Every Man Jack58% - Grown Ass Man Co.13% - Viori7% - One With Nature4% - SKIRIFINE3% - Kitsch3% - Open — no brand owns it (10 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-shampoo-bar/trend)
## **Top mens shampoo bar search terms**
- **mens shampoo bar**15K/yr+11.3%3.3% conv. - **every man jack bar soap**12K/yr-6.7%6.1% conv. - **every man jack soap**11K/yr+14.2%5.2% conv. - **shampoo bar for men**11K/yr-9.3%4.8% conv. - **everyman jack soap**5K/yr+21.7%7.6% conv. - **shampoo bar men**5K/yr-22.7%4.2% conv. - **every man jack soap bar**4K/yr-17.4%9.4% conv. - **bar shampoo for men**3K/yr+11.1%5.4% conv. - **everyman jack bar soap**4K/yr-12.9%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-shampoo-bar/search-terms)
## **Top mens shampoo bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$6K12%$9K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Every Man Jack Cold Plunge Mens Bar Soap Set - Deeply Cleans Hydrates with Naturally Derived Ingredients - Iconic Cold Water Scents - Pacific Dive Glacier Bay Tahoe Blue Yosemite Falls 4 Bar Set**Every Man Jack**$24.12**4.3★660 rev](https://www.amazon.com/dp/B0DZDR25SZ) [2**Every Man Jack Cold Processed Mens Bar Soap Variety Gift Set - Invigorating Winter Scents - Deeply Cleans Hydrates with Naturally Derived Ingredients - 5 ounce (pack of 4)**Every Man Jack**$23.68**4.6★161 rev](https://www.amazon.com/dp/B0FQ68GWTC) [3**Every Man Jack Cold Processed Mens Bar Soap - Subtle Amber + Sandalwood Scent - Deeply Cleans & Hydrates w/Naturally Derived Ingredients - (3 Pack)**Every Man Jack**$17.80**4.4★276 rev](https://www.amazon.com/dp/B0DQFVGG5V) [4**Every Man Jack Cold Processed Mens Bar Soap - Cedar + Red Sage Scent - Deeply Cleans & Hydrates with Shea Butter and Coconut Oil - (3 Pack)**Every Man Jack**$18.08**4.4★276 rev](https://www.amazon.com/dp/B0FH1DH6GS) [5**Grown Ass Man Co. - Solid Shampoo Bar Rich Lather 3 in 1: Hair Beard & Body Wash - Plastic Free & Eco-Friendly Natural & Organic Clean for All Hair Types 4oz Bar (Last Call Single)**Grown Ass Man Co.**$9.92**4.4★1,530 rev](https://www.amazon.com/dp/B07S6CRNQX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz**Kitsch**$12.69**14,725 rev4mo ago](https://www.amazon.com/dp/B0GNP1CMWZ) [**Every Man Jack Cold Processed Mens Bar Soap Variety Gift Set - Invigorating Winter Scents - Deeply Cleans Hydrates with Naturally Derived Ingredients - 5 ounce (pack of 4)**Every Man Jack**$23.68**161 rev10mo ago](https://www.amazon.com/dp/B0FQ68GWTC) [**Every Man Jack Cold Processed Mens Bar Soap - Sea Minerals + Citron Scent - Deeply Cleans & Hydrates with Shea Butter and Coconut Oil - (3 Pack)**Every Man Jack**$18.17**276 rev1y ago](https://www.amazon.com/dp/B0FH1N438G) [**Every Man Jack Cold Processed Mens Bar Soap - Cedar + Red Sage Scent - Deeply Cleans & Hydrates with Shea Butter and Coconut Oil - (3 Pack)**Every Man Jack**$18.08**276 rev1y ago](https://www.amazon.com/dp/B0FH1DH6GS) [**Every Man Jack Cold Plunge Mens Bar Soap Set - Deeply Cleans Hydrates with Naturally Derived Ingredients - Iconic Cold Water Scents - Pacific Dive Glacier Bay Tahoe Blue Yosemite Falls 4 Bar Set**Every Man Jack**$24.12**660 rev1y ago](https://www.amazon.com/dp/B0DZDR25SZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kitsch Rosemary & Biotin Shampoo Bar - For Hair Growth Strengthening Thickening & Volumizing Shampoo for Women and Men - Free of Parabens Sulfates & Silicones - Made in USA 3.5 oz**Kitsch**$12.69**4.5★**▲ 297%**](https://www.amazon.com/dp/B0GNP1CMWZ) [**The Yellow Bird Eucalyptus Tea Tree Shampoo Bar. All Natural & Organic Ingredients. Sulfate Free Detergent Free Color Safe and Silicone Free. Vegan Plastic Free Zero Waste Shampoo Soap**The Yellow Bird**$12.01**3.9★**▲ 155%**](https://www.amazon.com/dp/B085TF7NJB) [**Every Man Jack Cold Processed Mens Bar Soap - Hawaiian Citrus Scent - Deeply Cleans & Hydrates w/Naturally Derived Ingredients - (3 Pack)**Every Man Jack**$17.41**4.3★**▲ 130%**](https://www.amazon.com/dp/B0DB6NP45M) [**Grown Ass Man Co. - Solid Shampoo Bar Rich Lather 3 in 1: Hair Beard & Body Wash - Plastic Free & Eco-Friendly Natural & Organic Clean for All Hair Types 4oz Bar (Mister Sunshine Single)**Grown Ass Man Co.**$9.90**4.4★**▲ 80%**](https://www.amazon.com/dp/B09MZQW44N) [**Every Man Jack Cold Processed Mens Bar Soap - Cedar + Red Sage Scent - Deeply Cleans & Hydrates with Shea Butter and Coconut Oil - (3 Pack)**Every Man Jack**$18.08**4.4★**▲ 73%**](https://www.amazon.com/dp/B0FH1DH6GS)
**~~View all trending →~~**
## **What buyers say about mens shampoo bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“Excelente aroma”*
**Lather**11%
*“luxurious lather, great”*
**Quality-Overall**8%
*“Excellent product”*
**Soft Feel**6%
*“keeps my hair feeling soft”*
**Cleansing**6%
*“effective in cleaning”*
**Value For Money**5%
*“Good for the price”*
**Hair Growth**4%
*“Make my hair manageable”*
**Ease Of Cleaning**2%
*“Does clean well”*
**Ease Of Use**2%
*“Ease of use”*
**Suitability Straight Hair**2%
*“Its super gentle on my fine hair”*
### **What buyers complain about **
**Smell**23%
*“Very strong scent”*
**Size-Overall**5%
*“I was expecting a whole lot more considering the bottles ate smaller than average”*
**Durability**4%
*“Broken Bars”*
**Moist/Dry**4%
*“I thought it would be a little more hydrating”*
**Allergies**4%
*“Allergic”*
**Hair Related**4%
*“This does not work for my hair”*
**Value For Money**3%
*“it is quite expensive”*
**Lather**3%
*“it didn't lather up as much as I would like it to”*
**Suitability Short Hair**3%
*“I don't like it for my hair”*
**Leak-Proof**2%
*“Leaking bottles”*
### **Top return reasons **
**Smell**39%
**Leak-Proof**19%
**Advertised Vs Actual Product**7%
**Size-Overall**5%
**Moist/Dry**4%
**Value For Money**3%
**Defective Material/Parts**3%
**Ingredients-Overall**3%
**Suitability Short Hair**2%
**Lather**2%
## **Common questions**
- **Is mens shampoo bar profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 38 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the mens shampoo bar niche?**
- 16 brands and 41 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in mens shampoo bar?**
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 0.4%.
- **When does demand for mens shampoo bar peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the mens shampoo bar niche?**
- Listings span $7.98–$28.27; the average listing price is $16.09 (sweet spot $15–$100). The average incumbent carries 2,723 reviews — the moat a new listing must climb.
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