---
title: "Trend — mens sensitive skin deodorant - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-sensitive-skin-deodorant/trend"
last_updated: "2026-08-11T12:40:40.322Z"
locale: en
meta:
  description: "Niche score 59/100 · $261K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $261K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mens sensitive skin deodorant - Flapen"
---

# **mens sensitive skin deodorant**

**Worth a look**

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 47Conversion 87Competition 73Returns 97Price range 56Avg price 60Brand share 27Review moat 21Quality gap 55

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$13.23**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.64–$28.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$261K**

$261K/yr · 197K searches

**Growth**

**Okay****+17.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****11,655.98**

avg incumbent reviews — the moat a new listing must climb

## Trend