---
title: "Mens Hair Dye Black — $153K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-hair-dye-black"
last_updated: "2026-08-11T14:14:05.237Z"
locale: en
meta:
description: "Niche score 53/100 · $153K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $153K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Hair Dye Black — $153K/yr Amazon US Niche (2026) - Flapen"
---
# **mens hair dye black**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 33Growth 53Conversion 79Competition 40Returns 98Price range 82Avg price 70Brand share 6Review moat 24Quality gap 75
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$8.66–$49.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.40**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+25.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$153K**
$153K/yr · 133K searches
**Review moat**
**Bad****6,227.04**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mens hair dye black is a $153K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens hair dye black market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$180K–$216K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**119**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 95%
**Open market**
**1%**
- Just for Men89% - L'Oreal Paris3% - Bablabear2% - KAISASA2% - Naturtint1% - SoftSheen1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 19 weeks — +25.0% search growth over the last 90 days.
4K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-hair-dye-black/trend)
## **Top mens hair dye black search terms**
- **just for men black**21K/yr+33.2%5.6% conv. - **just for men real black**17K/yr+1.9%6.3% conv. - **just for men shampoo-in hair color**5K/yr>1,000%5.1% conv. - **just for men black hair color**6K/yr+16.9%10.7% conv. - **mens hair dye black**9K/yr+15.5%6.5% conv. - **gray hair dye for men**8K/yr+23.3%0.5% conv. - **just for men hair color black**9K/yr+19.5%8.0% conv. - **hair color for men black**7K/yr-10.8%6.3% conv. - **gray hair color for men**5K/yr+30.4%0.7% conv. - **just for men comb in hair color**6K/yr-22.1%8.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-hair-dye-black/search-terms)
## **Top mens hair dye black products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$15K20%$31K30%$46K40%$61K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Just For Men Easy Comb-In Color (Formerly Autostop) Gray Hair Coloring for Men with Comb Applicator Included Easy No Mix Application - Real Black A-55 (Packaging May Vary)**Just for Men**$9.50**4.3★9,143 rev](https://www.amazon.com/dp/B006ZR8VWG) [2**Just For Men Shampoo-In Color (Formerly Original Formula) Mens Hair Color with Keratin and Vitamin E for Stronger Hair - Real Black H-55 Pack of 1 (Packaging May Vary)**Just for Men**$8.72**4.4★2,495 rev](https://www.amazon.com/dp/B082CYKJQ4) [3**Just For Men Shampoo-In Color (Formerly Original Formula) Mens Hair Color with Keratin and Vitamin E for Stronger Hair - Real Black H-55 Pack of 3 (Packaging May Vary)**Just for Men**$23.98**4.4★2,495 rev](https://www.amazon.com/dp/B000NSX3NU) [4**Just for Men Control GX Grey Reducing Shampoo Gradual Hair Color with Keratin for Stronger Thicker and Healthier Looking Hair 4 Fl Oz - Pack of 1**Just for Men**$10.33**4.4★21,650 rev](https://www.amazon.com/dp/B0829M59K8) [5**Just For Men Easy Comb-In Color Mens Hair Dye Easy No Mix Application with Comb Applicator - Jet Black A-60 Pack of 1**Just for Men**$9.35**4.3★9,143 rev](https://www.amazon.com/dp/B006ZR8VS0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Simpler Mens Hair Color Kit - Full Gray Coverage - Natural Black & Beard Dye - Easy Application for 100% Gray Hair - Natural Black**SIMPLER HAIR COLOR**$49.20**2,542 rev1y ago](https://www.amazon.com/dp/B0DC91LVXK) [**KAISASA Black Hair Dye Shampoo 3 in 1 Hair Color Shampoo Covers Gray Hair for Women and Men (16.9 fl.oz Black)**KAISASA**$10.10**4,179 rev2y ago](https://www.amazon.com/dp/B0D83HDQ2D) [**Naturtint Mens Permanent Hair Color for Hair Beard and Mustache (1N Black)**Naturtint**$12.36**293 rev2y ago](https://www.amazon.com/dp/B0CK55PYZC) [**Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml**Bablabear**$21.81**8,487 rev3y ago](https://www.amazon.com/dp/B0BZ45SNLR) [**LOreal Paris Men Expert One Twist Mess Free Permanent Hair Color Mens Hair Dye to Cover Grays Easy Mix Ammonia Free Application Real Black 02 1 Application Kit**L'Oreal Paris**$9.85**5,554 rev4y ago](https://www.amazon.com/dp/B09CBBDHNB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Just For Men Shampoo-In Color (Formerly Original Formula) Mens Hair Color with Keratin and Vitamin E for Stronger Hair - Medium-Dark Brown H-40 Pack of 1 (Packaging May Vary)**Just for Men**$8.74**4.5★**▲ 179%**](https://www.amazon.com/dp/B001KYGVQ2) [**Just For Men Shampoo-In Color (Formerly Original Formula) Mens Hair Color with Keratin and Vitamin E for Stronger Hair - Dark Blond/Lightest Brown H-15 Pack of 1**Just for Men**$8.69**4.4★**▲ 172%**](https://www.amazon.com/dp/B0013U79JG) [**Just For Men Shampoo-In Color (Formerly Original Formula) Mens Hair Color with Keratin and Vitamin E for Stronger Hair - Light-Medium Brown H-30 Pack of 3 (Packaging May Vary)**Just for Men**$24.57**4.5★**▲ 163%**](https://www.amazon.com/dp/B000NSQNOG) [**Just For Men Shampoo-In Color (Formerly Original Formula) Mens Hair Color with Keratin and Vitamin E for Stronger Hair - Dark Brown H-45 Pack of 1 (Packaging May Vary)**Just for Men**$8.66**4.5★**▲ 112%**](https://www.amazon.com/dp/B00DTC02G8) [**Just For Men Easy Comb-In Color Mens Hair Dye Easy No Mix Application with Comb Applicator - Jet Black A-60 Pack of 1**Just for Men**$9.35**4.3★**▲ 97%**](https://www.amazon.com/dp/B006ZR8VS0)
**~~View all trending →~~**
## **What buyers say about mens hair dye black**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great product great results”*
**Color**13%
*“the color is accurate”*
**Ease Of Use**13%
*“EASY TO USE”*
**Advertised Vs Actual Product**6%
*“Does exactly what it says”*
**Efficiency**5%
*“it does work”*
**Suitability Colored Hair**5%
*“The best hair color so far Im going to keep ordering as a shampoo”*
**Ease Of Application**4%
*“Convenient Applicator”*
**Value For Money**4%
*“Good Deal”*
**Coverage**4%
*“Nice even coverage”*
**Smell**3%
*“smell good”*
### **What buyers complain about **
**Color**20%
*“Color fades fast”*
**Functionality-Overall**9%
*“It doesn't work well”*
**Allergies**7%
*“Itching”*
**Suitability Colored Hair**5%
*“Barely colors your hair”*
**Hair Related**5%
*“It also makes ur hair super hard”*
**Value For Money**4%
*“Too Expensive”*
**Stain Resistance**4%
*“it stains really easy”*
**Quality-Overall**4%
*“Im left with serious concerns about quality control”*
**Smell**3%
*“Strong smell”*
**Durability**3%
*“Can't hold”*
### **Top return reasons **
**Color**35%
**Suitability Colored Hair**17%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Leak-Proof**5%
**Damage/Burn Hair**2%
**Ingredients-Overall**2%
**Value For Money**2%
**Defective Material/Parts**2%
**Stain Resistance**2%
## **Common questions**
- **Is mens hair dye black profitable to sell on Amazon United States?**
- The niche generates $153K/yr across 24 tracked products. 90-day search growth is +25.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the mens hair dye black niche?**
- 7 brands and 119 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in mens hair dye black?**
- Top complaints mined from reviews: Color, Functionality-Overall, Allergies. The return rate is 0.5%.
- **What does it cost to enter the mens hair dye black niche?**
- Listings span $8.66–$49.20; the average listing price is $14.40 (sweet spot $15–$100). The average incumbent carries 6,227 reviews — the moat a new listing must climb.
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