---
title: "Mens Face Scrub — $738K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-face-scrub"
last_updated: "2026-08-11T10:37:25.442Z"
locale: en
meta:
description: "Niche score 63/100 · $738K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $738K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Face Scrub — $738K/yr Amazon US Niche (2026) - Flapen"
---
# **mens face scrub**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 70Growth 50Conversion 88Competition 59Returns 98Price range 62Avg price 77Brand share 62Review moat 21Quality gap 32
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.95**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$738K**
$738K/yr · 451K searches
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.67–$32.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****11,824.04**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mens face scrub is a $738K/yr Amazon United States market (451K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens face scrub market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$798K–$957K**
- units × avg price
- **Conversion rate**
- **10.3%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**664**
**Top-5 brand share**
**68%**
Top 20: 99%
**Top-5 click share**
**50%**
Top 20: 91%
**Open market**
**28%**
- Harry's37% - Jack Black11% - DOVE MEN + CARE8% - NIVEA MEN6% - Brickell Men's Products5% - JVR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-face-scrub/trend)
## **Top mens face scrub search terms**
- **mens face scrub**104K/yr+11.5%6.7% conv. - **harrys face wash**39K/yr+93.9%18.5% conv. - **face scrub for men**41K/yr+24.7%5.4% conv. - **mens exfoliating face scrub**40K/yr+3.9%7.6% conv. - **mens facial scrub**27K/yr+12.0%6.3% conv. - **men face scrub**26K/yr+18.6%5.0% conv. - **harrys face wash for men**27K/yr+11.2%13.9% conv. - **mens exfoliating face wash**17K/yr+30.4%6.5% conv. - **exfoliating face wash for men**11K/yr+83.3%6.6% conv. - **facial scrub for men**14K/yr+14.9%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-face-scrub/search-terms)
## **Top mens face scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$37K10%$74K15%$111K20%$148K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant Dermatologist Tested 5.1 Fl. Oz 3 Pack**Harry's**$18.99**4.6★2,970 rev](https://www.amazon.com/dp/B08DGF25YT) [2**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 7.1 Fl. Oz Home and Trial and Travel Bundle TSA Approved Travel Essentials**Harry's**$10.80**4.6★313 rev](https://www.amazon.com/dp/B0DX8KRQ3K) [3**Jack Black Face Buff Energizing Scrub 6 fl oz - Mens Facial Scrub Exfoliating Face Wash for Men Mens Skin Care and Facial Care**Jack Black**$28.98**4.8★4,324 rev](https://www.amazon.com/dp/B000HLF0QQ) [4**NIVEA MEN Maximum Hydration Face Scrub with Provitamin B5 and Aloe Vera Exfoliating Face Wash Deeply Cleanses to Unclog Pores 4.4 Oz Tube Pack of 3**NIVEA MEN**$20.18**4.7★5,156 rev](https://www.amazon.com/dp/B01BF1739S) [5**DOVE MEN + CARE Body and Face Scrub Eucalyptus Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz**DOVE MEN + CARE**$7.83**4.4★1,650 rev](https://www.amazon.com/dp/B0DNRNH4YB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harrys Hydrating Face Wash for Men Gentle Daily Facial Cleanser for Sensitive Skin Cleanses Without Drying (2 Pack) 9 fl oz**Harry's**$17.90**69 rev8mo ago](https://www.amazon.com/dp/B0G2LZZZYZ) [**DOVE MEN + CARE Body and Face Scrub Charcoal & Clove Oil Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz**DOVE MEN + CARE**$8.95**1,650 rev1y ago](https://www.amazon.com/dp/B0F49JG31T) [**PAPATUI by Dwayne Johnson Mens Face Exfoliating Scrub Unscented Facial Cleanser Smooths Skin Texture Fine Lines & Wrinkles with Peptides Volcanic Ash Niacinamide & Hyaluronic Acid 4 oz**PAPATUI**$12.20**165 rev1y ago](https://www.amazon.com/dp/B0F38SB176) [**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 7.1 Fl. Oz Home and Trial and Travel Bundle TSA Approved Travel Essentials**Harry's**$10.80**313 rev1y ago](https://www.amazon.com/dp/B0DX8KRQ3K) [**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 2 Fl. Oz Pack of 3 (Trial and Travel Size) TSA Approved Travel Essentials**Harry's**$8.85**2,970 rev1y ago](https://www.amazon.com/dp/B0DX8L1FBP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PAPATUI by Dwayne Johnson Mens Face Exfoliating Scrub Unscented Facial Cleanser Smooths Skin Texture Fine Lines & Wrinkles with Peptides Volcanic Ash Niacinamide & Hyaluronic Acid 4 oz**PAPATUI**$12.20**4.5★**▲ 266%**](https://www.amazon.com/dp/B0F38SB176) [**Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz**Dermalogica**$19.45**4.6★**▲ 115%**](https://www.amazon.com/dp/B001VMJSCW) [**Harrys Hydrating Face Wash for Men Gentle Daily Facial Cleanser for Sensitive Skin Cleanses Without Drying (2 Pack) 9 fl oz**Harry's**$17.90**4.5★**▲ 76%**](https://www.amazon.com/dp/B0G2LZZZYZ) [**Kiehls Facial Fuel Exfoliating Face Scrub Facial Cleanser for Men Exfoliates and Smoothes Skin Removes Dirt and Oil Pre-Shave Skincare Softens Facial Hair with Caffeine Menthol Vitamin E**Kiehl's**$23.90**4.8★**▲ 38%**](https://www.amazon.com/dp/B002LJYI9C) [**Harrys Exfoliating Face Wash for Men Gentle Facial Skin Care Products with Volcanic Rock Exfoliant 2 Fl. Oz Pack of 3 (Trial and Travel Size) TSA Approved Travel Essentials**Harry's**$8.85**4.6★**▲ 33%**](https://www.amazon.com/dp/B0DX8L1FBP)
**~~View all trending →~~**
## **What buyers say about mens face scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**13%
*“Good Cleanser”*
**Soft Feel**13%
*“Smooth skin”*
**Quality-Overall**13%
*“And the quality is always consistent”*
**Suitability Combination Skin**12%
*“I think its great for sensitive skin”*
**Smell**7%
*“Smells clean”*
**Value For Money**5%
*“Best Deal”*
**Suitability Dry Skin**4%
*“this helps a lot with dry skin”*
**Moist/Dry**3%
*“Gentle and moisturizing for sure”*
**Ease Of Cleaning**3%
*“Fresh clean”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Smell**9%
*“Smell bad”*
**Value For Money**7%
*“Waste of money”*
**Allergies**6%
*“Irritated my skin”*
**Size-Overall**5%
*“Too small”*
**Skin Health**4%
*“Made my skin burn and peel”*
**Moist/Dry**4%
*“kinda dry”*
**Ease Of Cleaning**3%
*“The amount of pumice in the wash is inadequate”*
**Functionality-Overall**3%
*“doesn't work”*
**Advertised Vs Actual Product**3%
*“Product description wrong”*
**Suitability Dry Skin**3%
*“Plain soap tends to be drying”*
### **Top return reasons **
**Advertised Vs Actual Product**15%
**Functionality-Overall**13%
**Size-Overall**12%
**Leak-Proof**9%
**Value For Money**7%
**Smell**6%
**Product Condition**6%
**Defective Material/Parts**4%
**Texture/Consistency-Overall**4%
**Moist/Dry**3%
## **Common questions**
- **Is mens face scrub profitable to sell on Amazon United States?**
- The niche generates $738K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the mens face scrub niche?**
- 21 brands and 664 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in mens face scrub?**
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.5%.
- **When does demand for mens face scrub peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the mens face scrub niche?**
- Listings span $4.67–$32.13; the average listing price is $15.95 (sweet spot $15–$100). The average incumbent carries 11,824 reviews — the moat a new listing must climb.
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