---
title: "Mens Face Lotion with Spf — $932K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-face-lotion-with-spf"
last_updated: "2026-08-11T12:27:29.669Z"
locale: en
meta:
description: "Niche score 59/100 · $932K/yr market · 236K searches/yr · $23.85 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $932K/yr market · 236K searches/yr · $23.85 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Mens Face Lotion with Spf — $932K/yr Amazon US Niche (2026) - Flapen"
---
# **mens face lotion with spf**
**Launch it**
A $932K/yr market growing +26.2% this quarter with returns at 0.5% — clears our launch bar.
Market size 76Growth 54Conversion 98Competition 23Returns 97Price range 83Avg price 95Brand share 26Review moat 21Quality gap 35
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.85**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.80–$44.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$932K**
$932K/yr · 236K searches
**Growth**
**Good****+26.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****10,566.76**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mens face lotion with spf is a $932K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–Sep. Verdict: Launch it — 59/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens face lotion with spf market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$716K–$954K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#337**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**8%**
- Jack Black59% - NIVEA MEN17% - Brickell Men's Products5% - CeraVe5% - MARLOWE.3% - Kiehl's3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.2% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Sep · busiest ÷ quietest = 9.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-face-lotion-with-spf/trend)
## **Top mens face lotion with spf search terms**
- **jack black face moisturizer**85K/yr+24.4%21.1% conv. - **mens face lotion with spf**27K/yr+27.2%8.2% conv. - **mens face moisturizer with spf**25K/yr+17.0%8.5% conv. - **mens moisturizer with spf**13K/yr+71.1%7.4% conv. - **mens facial moisturizer with spf**7K/yr+43.0%7.0% conv. - **mens spf face moisturizer**7K/yr+13.0%7.6% conv. - **jack black double duty face moisturizer**9K/yr+11.5%19.2% conv. - **neutrogena mens face lotion**10K/yr-10.0%3.6% conv. - **jack black moisturizer**7K/yr+2.9%12.2% conv. - **mens lotion with spf**4K/yr+144.0%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-face-lotion-with-spf/search-terms)
## **Top mens face lotion with spf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$93K20%$186K30%$280K40%$373K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jack Black Double-Duty Face Moisturizer 3.3 Fl. Oz SPF 20 Sun Protection Long Lasting Hydrating Skincare Lightweight Moisturizer Mens Facial Moisturizer**Jack Black**$29.98**4.6★9,228 rev](https://www.amazon.com/dp/B000HP9M3E) [2**Jack Black Double-Duty Face Moisturizer 8.5 Fl. Oz SPF 20 Sun Protection Long Lasting Hydrating Skincare Lightweight Moisturizer Mens Facial Moisturizer**Jack Black**$44.68**4.6★9,228 rev](https://www.amazon.com/dp/B000BHNBAI) [3**NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle**NIVEA MEN**$14.03**4.6★1,121 rev](https://www.amazon.com/dp/B0DJRMFDSF) [4**Jack Black Double Duty Mens Face Moisturizer with SPF 20 Sunscreen 1.5 fl oz - SPF Moisturizer Face Mens Lotion Lotion for Men Skin Care for Men**Jack Black**$17.64**4.6★9,228 rev](https://www.amazon.com/dp/B0012FE076) [5**CeraVe AM Facial Moisturizing Lotion with SPF 30 Oil-Free Face Moisturizer with SPF Formulated with Hyaluronic Acid Niacinamide & Ceramides Non-Comedogenic Broad Spectrum Sunscreen 3 Ounce**CeraVe**$14.47**4.5★97,878 rev](https://www.amazon.com/dp/B00F97FHAW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Every Man Jack Mens Mineral Face Lotion w/Broad Spectrum SPF 30 Sunscreen w/Zinc Oxide - Dermatologist Tested UVA/UVB Protection - Daily Moisturizer to Protect & Relieve Dry Skin - 2 Fl Oz (2 Pack)**Every Man Jack**$18.63**98 rev1y ago](https://www.amazon.com/dp/B0D6TPMKD4) [**NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle**NIVEA MEN**$14.03**1,121 rev1y ago](https://www.amazon.com/dp/B0DJRMFDSF) [**Neutrogena Ultra Gentle Daily Facial Moisturizer with SPF 30 Sunscreen with CICA Lightweight Face Lotion with Broad Spectrum SPF 30 for Normal to Sensitive Skin Fragrance-Free 3.4 fl. oz**Neutrogena**$9.80**934 rev2y ago](https://www.amazon.com/dp/B0D7QSR429) [**MARLOWE. Face Moisturizer with SPF 50 Daily Sunscreen Lotion 3.4 oz**MARLOWE.**$18.67**321 rev3y ago](https://www.amazon.com/dp/B0C38X4CDG) [**Jack Black Dual Defense Face Moisturizer- 100% Mineral Sunscreen Broad-Spectrum SPF 30**Jack Black**$34.29**133 rev3y ago](https://www.amazon.com/dp/B0C1PJK9RQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutrogena Ultra Gentle Daily Facial Moisturizer with SPF 30 Sunscreen with CICA Lightweight Face Lotion with Broad Spectrum SPF 30 for Normal to Sensitive Skin Fragrance-Free 3.4 fl. oz**Neutrogena**$9.80**4.4★**▲ 53%**](https://www.amazon.com/dp/B0D7QSR429) [**Jack Black Double-Duty Face Moisturizer 3.3 Fl. Oz SPF 20 Sun Protection Long Lasting Hydrating Skincare Lightweight Moisturizer Mens Facial Moisturizer**Jack Black**$29.98**4.6★**▲ 22%**](https://www.amazon.com/dp/B000HP9M3E) [**Brickell Mens Element Defense SPF45 Moisturizer for Men Mineral Sunscreen Hydrates and Protects Skin Against UVA/UVB Rays With Zinc Vitamin E and Green Tea 8 Ounce Unscented**Brickell Men's Products**$21.45**4.5★**▲ 20%**](https://www.amazon.com/dp/B088C4XFPX) [**NIVEA MEN Age Defense Daily Face Moisturizer with Broad Spectrum SPF 30 Sunscreen Pro-Retinol and Hyaluronic Acid Beard-Friendly Face Lotion Helps Defend Against UVA/UVB Rays 1.7 Fl Oz Bottle**NIVEA MEN**$14.03**4.6★**▲ 12%**](https://www.amazon.com/dp/B0DJRMFDSF) [**Cetaphil Face Moisturizer Daily Oil Free Facial Moisturizer with SPF 35 For Dry or Oily Combination Sensitive Skin Fragrance Free Face Lotion**Cetaphil**$11.91**4.5★**— 5%**](https://www.amazon.com/dp/B08LR42YZG)
**~~View all trending →~~**
## **What buyers say about mens face lotion with spf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**23%
*“Moisturizes without feeling greasy”*
**Quality-Overall**10%
*“Great product; great company”*
**Suitability Combination Skin**9%
*“So good for your skin”*
**Soft Feel**5%
*“Smooth and creamy”*
**Suitability Dry Skin**5%
*“Good for dry skin”*
**Value For Money**5%
*“Reasonable price”*
**Absorbency**4%
*“absorbs nicely”*
**Smell**4%
*“Fragrance free”*
**Weight Light**3%
*“Lightweight and clean product”*
**Protection**3%
*“good skin protection”*
### **What buyers complain about **
**Smell**13%
*“Awful Smell”*
**Allergies**8%
*“Allergic reaction”*
**Moist/Dry**8%
*“Its very dry”*
**Motor Power**6%
*“Bad pump”*
**Thickness**6%
*“It goes on thick”*
**Skin Health**4%
*“caused skin breakouts”*
**Oily/Greasy**4%
*“its greasy”*
**Value For Money**4%
*“Too expensive”*
**Functionality-Overall**3%
*“Couldnt use the product”*
**Residue**3%
*“Leaves too much residue”*
### **Top return reasons **
**Motor Power**19%
**Smell**11%
**Advertised Vs Actual Product**7%
**Moist/Dry**7%
**Value For Money**6%
**Texture/Consistency-Overall**4%
**Thickness**4%
**Functionality-Overall**4%
**Size-Overall**3%
**Skin Health**3%
## **Common questions**
- **Is mens face lotion with spf profitable to sell on Amazon United States?**
- The niche generates $932K/yr across 17 tracked products. 90-day search growth is +26.2%. Flapen's verdict: Launch it (59/100).
- **How competitive is the mens face lotion with spf niche?**
- 10 brands and 90 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in mens face lotion with spf?**
- Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.5%.
- **When does demand for mens face lotion with spf peak?**
- Demand peaks in Apr–Sep; the busiest month runs 9.8× the quietest.
- **What does it cost to enter the mens face lotion with spf niche?**
- Listings span $9.80–$44.68; the average listing price is $23.85 (sweet spot $15–$100). The average incumbent carries 10,567 reviews — the moat a new listing must climb.
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