---
title: "Search terms — mens exfoliating body wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-exfoliating-body-wash/search-terms"
last_updated: "2026-08-11T14:29:02.223Z"
locale: en
meta:
  description: "Niche score 51/100 · $310K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $310K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mens exfoliating body wash - Flapen"
---

# **mens exfoliating body wash**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 52Growth 21Conversion 94Competition 51Returns 99Price range 75Avg price 75Brand share 17Review moat 24Quality gap 23

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$15.11**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.19–$32.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$310K**

$310K/yr · 173K searches

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****5,974.23**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## Search terms