---
title: "Mens Exfoliating Body Wash — $310K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-exfoliating-body-wash"
last_updated: "2026-08-11T09:02:22.081Z"
locale: en
meta:
description: "Niche score 51/100 · $310K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $310K/yr market. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Exfoliating Body Wash — $310K/yr Amazon US Niche (2026) - Flapen"
---
# **mens exfoliating body wash**
**Worth a look**
Shows low returns (0.3%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Market size 52Growth 21Conversion 94Competition 51Returns 99Price range 75Avg price 75Brand share 17Review moat 24Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.11**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.19–$32.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$310K**
$310K/yr · 173K searches
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,974.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mens exfoliating body wash is a $310K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens exfoliating body wash market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **$302K–$378K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**5%**
- Old Spice71% - DOVE MEN + CARE9% - Irish Spring8% - Every Man Jack3% - Body Prescriptions2% - Method2% - Open — no brand owns it (5 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-exfoliating-body-wash/trend)
## **Top mens exfoliating body wash search terms**
- **mens exfoliating body wash**36K/yr+4.2%7.1% conv. - **old spice gentleman body wash**28K/yr-18.1%11.0% conv. - **old spice exfoliating body wash**20K/yr-21.2%12.0% conv. - **exfoliating body wash men**15K/yr-2.0%6.9% conv. - **exfoliating body wash for men**10K/yr+52.9%6.3% conv. - **old spice volcano body wash**6K/yr-2.2%20.6% conv. - **old spice body wash exfoliating**7K/yr+7.4%14.9% conv. - **mens body wash exfoliating**6K/yr-11.7%10.3% conv. - **old spice exfoliating body wash for men**6K/yr-35.8%14.4% conv. - **old spice vanilla body wash**5K/yr-35.4%11.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-exfoliating-body-wash/search-terms)
## **Top mens exfoliating body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$25K12%$37K16%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old Spice GentleMans Exfoliating & Moisturizing Body Wash for Men 24/7 Shower Fresh with Long Lasting Scent Renewing Vitamin B3 Blend Brown Sugar + Cocoa Butter Scent 26 oz**Old Spice**$10.57**4.8★1,633 rev](https://www.amazon.com/dp/B0DSJXM2VP) [2**Old Spice GentleMans Exfoliating & Moisturizing Body Wash for Men 24/7 Shower Fresh with Long Lasting Scent Renewing Vitamin B3 Blend Sandalwood + Aloe Vera Scent 26 oz**Old Spice**$10.55**4.8★1,633 rev](https://www.amazon.com/dp/B0DSJWVXXJ) [3**Old Spice Cleansing Body Wash for Men 24/7 Shower Fresh with Lasting Scent Exfoliate & Moisture Gentle on Skin Vitamin B3 Volcano with Dark Cedar + Amber Scent 30 oz**Old Spice**$10.53**4.7★1,255 rev](https://www.amazon.com/dp/B0DSJYJ81W) [4**Old Spice Body Wash GentleMans Super Hydration for Men 24/7 Renewing Moisture Gentle on Skin with Skin Conditioners Vanilla + Shea Butter Scent 20 oz**Old Spice**$11.78**4.7★2,987 rev](https://www.amazon.com/dp/B0D7FSL33V) [5**Old Spice GentleMans Exfoliating & Moisturizing Body Wash for Men 24/7 Shower Fresh with Long Lasting Scent Renewing Vitamin B3 Blend Himalayan Sea Salt + Glacier Water Scent 26 oz**Old Spice**$10.49**4.8★1,633 rev](https://www.amazon.com/dp/B0DSJXCT19)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz**Old Spice**$11.69**1,379 rev6mo ago](https://www.amazon.com/dp/B0FX5PDSZ2) [**Method Exfoliating Body Wash Micro Buffing - Notes of Ginger Cardamom & Cedarwood Made Without Parabens Smooths Skin with AHA & PHA 17 fl oz**Method**$10.70**253 rev9mo ago](https://www.amazon.com/dp/B0FWNBF5Q7) [**Every Man Jack Exfoliating Mens Body Wash for All Skin Types - Caribbean Coconut - Made with Natural Exfoliants - 14 fl oz (2 Pack)**Every Man Jack**$19.50**85 rev1y ago](https://www.amazon.com/dp/B0F7PLT495) [**Every Man Jack Exfoliating Body Wash for All Skin Types - Pacific Surf - Made with Natural Exfoliants -14 fl oz (2 Pack)**Every Man Jack**$19.92**85 rev1y ago](https://www.amazon.com/dp/B0F7P33XFS) [**Old Spice GentleMans Exfoliating & Moisturizing Body Wash for Men 24/7 Shower Fresh with Long Lasting Scent Renewing Vitamin B3 Blend Sandalwood + Aloe Vera Scent 26 oz**Old Spice**$10.55**1,633 rev1y ago](https://www.amazon.com/dp/B0DSJWVXXJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Every Man Jack Exfoliating Mens Body Wash for All Skin Types - Caribbean Coconut - Made with Natural Exfoliants - 14 fl oz (2 Pack)**Every Man Jack**$19.50**4.7★**▲ 342%**](https://www.amazon.com/dp/B0F7PLT495) [**Men Body Scrub with Tea Tree Oil Exfoliating Body Scrub for Men Improve Odor Smooth Rough Skin Body Exfoliator Scrub for Back Chest Shoulders Butt Legs Mens Exfoliating Body Wash with 2% BHA 10% AHA**POP MODERN.C**$10.56**4.6★**▲ 213%**](https://www.amazon.com/dp/B0DCFT59D1) [**Every Man Jack Exfoliating Body Wash for All Skin Types - Pacific Surf - Made with Natural Exfoliants -14 fl oz (2 Pack)**Every Man Jack**$19.92**4.7★**▲ 200%**](https://www.amazon.com/dp/B0F7P33XFS) [**Method Exfoliating Body Wash Micro Buffing - Notes of Ginger Cardamom & Cedarwood Made Without Parabens Smooths Skin with AHA & PHA 17 fl oz**Method**$10.70**4.5★**▲ 151%**](https://www.amazon.com/dp/B0FWNBF5Q7) [**Old Spice Body Wash GentleMans Super Hydration for Men 24/7 Renewing Moisture Gentle on Skin with Skin Conditioners Fiji with Palm Tree + Coconut Scent 20 oz**Old Spice**$11.08**4.7★**▲ 70%**](https://www.amazon.com/dp/B0DKZGWLND)
**~~View all trending →~~**
## **What buyers say about mens exfoliating body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**46%
*“Fresh scent”*
**Cleansing**7%
*“feels very clean”*
**Quality-Overall**6%
*“Excellent Product”*
**Soft Feel**5%
*“Silky smooth”*
**Value For Money**4%
*“Excellent value”*
**Lather**4%
*“Nice lasting lather smells great”*
**Moist/Dry**4%
*“does not dry out”*
**Suitability Combination Skin**3%
*“good for my skin”*
**Suitability Dry Skin**3%
*“Exfoliation is decent”*
**Ease Of Cleaning**2%
*“Cleans soo well”*
### **What buyers complain about **
**Smell**17%
*“Scent doesn't last”*
**Lather**5%
*“lackluster lather”*
**Value For Money**4%
*“Overpriced”*
**Allergies**4%
*“Causes irritation”*
**Leak-Proof**4%
*“Fluid leaking from bottle”*
**Motor Power**3%
*“Broken pump”*
**Size-Overall**3%
*“Small bottle”*
**Moist/Dry**2%
*“Makes my skin that is so dry”*
**Ease Of Cleaning**2%
*“feels like it takes forever to rinse off”*
**Skin Health**2%
*“This stuff burns when I applied it to my face”*
### **Top return reasons **
**Leak-Proof**34%
**Smell**24%
**Motor Power**8%
**Advertised Vs Actual Product**6%
**Functionality-Overall**5%
**Value For Money**4%
**Defective Material/Parts**3%
**Size-Overall**2%
**Moist/Dry**2%
**Product Condition**2%
## **Common questions**
- **Is mens exfoliating body wash profitable to sell on Amazon United States?**
- The niche generates $310K/yr across 26 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the mens exfoliating body wash niche?**
- 11 brands and 64 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in mens exfoliating body wash?**
- Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.3%.
- **When does demand for mens exfoliating body wash peak?**
- Demand peaks in May–Jun; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the mens exfoliating body wash niche?**
- Listings span $9.19–$32.89; the average listing price is $15.11 (sweet spot $15–$100). The average incumbent carries 5,974 reviews — the moat a new listing must climb.
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