---
title: "Mens Deodorant Bulk — $280K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-deodorant-bulk"
last_updated: "2026-08-11T13:08:04.004Z"
locale: en
meta:
description: "Niche score 50/100 · $280K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $280K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Deodorant Bulk — $280K/yr Amazon US Niche (2026) - Flapen"
---
# **mens deodorant bulk**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 50Growth 46Conversion 94Competition 38Returns 99Price range 68Avg price 84Brand share 0Review moat 22Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$18.71**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.00–$35.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$280K**
$280K/yr · 128K searches
**Growth**
**Okay****+16.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****10,095.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mens deodorant bulk is a $280K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens deodorant bulk market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$281K–$374K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▲rising
**Sellers**
**111**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Degree81% - Suave9% - Old Spice5% - Right Guard3% - Speed Stick2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 59 weeks — +16.9% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Apr · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-deodorant-bulk/trend)
## **Top mens deodorant bulk search terms**
- **degree advanced 72 hour deodorant for men**35K/yr+7.0%12.9% conv. - **degree 72 hour deodorant for men**23K/yr+34.8%13.5% conv. - **mens deodorant bulk**18K/yr+15.8%6.0% conv. - **deodorant men bulk**13K/yr+24.6%4.4% conv. - **degree deodorant men 72 hour**9K/yr+17.4%11.2% conv. - **bulk deodorant men**7K/yr+25.2%4.8% conv. - **bulk mens deodorant**7K/yr+8.5%3.8% conv. - **mens degree deodorant 72 hr**5K/yr+1.5%14.2% conv. - **men deodorant bulk**4K/yr+25.8%3.5% conv. - **deodorant bulk men**3K/yr-0.3%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-deodorant-bulk/search-terms)
## **Top mens deodorant bulk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$28K20%$56K30%$84K40%$112K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Degree Men Advanced Antiperspirant Deodorant Everest 2 Count 72-Hour Sweat and Odor Protection Antiperspirant For Men With Body Heat Activated Technology 2.7 oz**Degree**$7.70**4.7★15,619 rev](https://www.amazon.com/dp/B0061JPJ3M) [2**Degree Men Antiperspirant Deodorant Adventure Antiperspirant For Men With MotionSense Technology 2.7 oz Pack of 4**Degree**$11.50**4.8★12,741 rev](https://www.amazon.com/dp/B002VUAM46) [3**Degree Men Advanced Protection Antiperspirant Deodorant 4 count Cool Rush 72-Hour Sweat and Odor Protection Antiperspirant For Men With MotionSense Technology 2.6 oz**Degree**$18.00**4.8★3,134 rev](https://www.amazon.com/dp/B08YRRL1LX) [4**Suave Men Ocean Charge Antiperspirant Deodorant Stick Aluminum Free for 48hr odor & wetness protection 2.7 oz 12 pack**Suave**$35.53**4.6★12 rev](https://www.amazon.com/dp/B0G51HRKKF) [5**Degree Men Advanced Protection Antiperspirant Deodorant Adventure 2.7 oz 2-Pack**Degree**$5.40**4.8★12,741 rev](https://www.amazon.com/dp/B01MRE2YXP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Suave Men Ocean Charge Antiperspirant Deodorant Stick Aluminum Free for 48hr odor & wetness protection 2.7 oz 12 pack**Suave**$35.53**12 rev7mo ago](https://www.amazon.com/dp/B0G51HRKKF) [**Degree Mens Travel Deodorant Cool Rush 12-Pack 72H Body Heat Activated Mini Antiperspirant 0.5 Oz Ea**Degree**$18.59**8 rev11mo ago](https://www.amazon.com/dp/B0FM9R49ZP) [**Suave Active Sport Mens Antiperspirant Deodorant All Day Bergamot & Wood Scent Mens Deodorant for 48hr Odor & Wetness Protection 2.7oz 12 Pack**Suave**$35.88**47 rev1y ago](https://www.amazon.com/dp/B0DNG2QGM1) [**Right Guard Sport Fresh Scent Antiperspirant & Deodorant Invisible Solid - 4-in-1 Deodorant For Men Blocks Sweat 48-Hour Odor Protection Quick-Drying & Long-Lasting 2.6 oz (6 Pack)**Right Guard**$15.01**6,298 rev1y ago](https://www.amazon.com/dp/B0DC8BDQNF) [**Degree Men Antiperspirant Deodorant Sage & Ocean Mist 72-Hour Sweat and Odor Protection Antiperspirant For Men With Body Heat Activated Technology 2.7 oz**Degree**$5.00**18,782 rev3y ago](https://www.amazon.com/dp/B0BX6KD4SX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Degree Mens Travel Deodorant Cool Rush 12-Pack 72H Body Heat Activated Mini Antiperspirant 0.5 Oz Ea**Degree**$18.59**4.8★**▲ 200%**](https://www.amazon.com/dp/B0FM9R49ZP) [**Suave Men Ocean Charge Antiperspirant Deodorant Stick Aluminum Free for 48hr odor & wetness protection 2.7 oz 12 pack**Suave**$35.53**4.6★**▲ 199%**](https://www.amazon.com/dp/B0G51HRKKF) [**Degree Men Advanced Protection Antiperspirant Deodorant Adventure 2.7 oz 2-Pack**Degree**$5.40**4.8★**▲ 26%**](https://www.amazon.com/dp/B01MRE2YXP) [**Degree Men Advanced Antiperspirant Deodorant 4 Count Sage & Ocean Mist 72-Hour Sweat & Odor Protection Deodorant for Men with Motionsense Technology 2.6 oz**Degree**$20.30**4.7★**▲ 23%**](https://www.amazon.com/dp/B09NP3L2X5) [**Degree Men Advanced Antiperspirant Deodorant Everest 2 Count 72-Hour Sweat and Odor Protection Antiperspirant For Men With Body Heat Activated Technology 2.7 oz**Degree**$7.70**4.7★**▲ 15%**](https://www.amazon.com/dp/B0061JPJ3M)
**~~View all trending →~~**
## **What buyers say about mens deodorant bulk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**32%
*“Fresh scent”*
**Value For Money**20%
*“Great value”*
**Quality-Overall**10%
*“Excellent product”*
**Advertised Vs Actual Product**7%
*“As described”*
**Durability**4%
*“it's very durable”*
**Efficiency**3%
*“Does a really good job”*
**Moist/Dry**3%
*“This helps with dryness”*
**Allergies**2%
*“no irritation”*
**Stain Resistance**2%
*“Doesn't stain”*
**Size-Overall**1%
*“a convenient size”*
### **What buyers complain about **
**Smell**24%
*“Don't like the scent”*
**Allergies**8%
*“got a rash”*
**Stain Resistance**7%
*“Stains clothes”*
**Advertised Vs Actual Product**7%
*“Picture wrong”*
**Durability**6%
*“Breaks apart”*
**Value For Money**5%
*“Waste of money”*
**Functionality-Overall**3%
*“it barely works”*
**Color**3%
*“does NOT PREVENT WHITE”*
**Quality-Overall**3%
*“Trash”*
**Defective Material/Parts**2%
*“ONE OF THE TWO UNITS CAME IN DAMAGED”*
### **Top return reasons **
**Advertised Vs Actual Product**34%
**Smell**24%
**Value For Money**7%
**Defective Material/Parts**4%
**Size-Overall**4%
**Functionality-Overall**4%
**Protection**4%
**Leak-Proof**3%
**Stain Resistance**3%
**Color**2%
## **Common questions**
- **Is mens deodorant bulk profitable to sell on Amazon United States?**
- The niche generates $280K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +16.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mens deodorant bulk niche?**
- 5 brands and 111 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mens deodorant bulk?**
- Top complaints mined from reviews: Smell, Allergies, Stain Resistance. The return rate is 0.2%.
- **When does demand for mens deodorant bulk peak?**
- Demand peaks in Mar–Apr; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the mens deodorant bulk niche?**
- Listings span $5.00–$35.88; the average listing price is $18.71 (sweet spot $15–$100). The average incumbent carries 10,096 reviews — the moat a new listing must climb.
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