---
title: "Trend — mens cologne - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-cologne/trend"
last_updated: "2026-08-10T06:04:24.390Z"
locale: en
meta:
  description: "Niche score 64/100 · $47.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $47.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mens cologne - Flapen"
---

# **mens cologne**

**Worth a look**

Shows a $47.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 24Conversion 24Competition 84Returns 100Price range 72Avg price 93Brand share 75Review moat 16Quality gap 42

**Market size**

**Incredible****$47.1M**

$47.1M/yr · 46.8M searches

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$51.62**

avg listing price — sweet spot $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$8.08–$125.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****19,662.32**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend