---
title: "Mens Cologne Body Wash — $50K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-cologne-body-wash"
last_updated: "2026-08-11T09:02:34.580Z"
locale: en
meta:
description: "Niche score 41/100 · $50K/yr market · 50K searches/yr · $24.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $50K/yr market · 50K searches/yr · $24.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Cologne Body Wash — $50K/yr Amazon US Niche (2026) - Flapen"
---
# **mens cologne body wash**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 30Conversion 51Competition 31Returns 99Price range 82Avg price 95Brand share 5Review moat 25Quality gap 47
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.26–$44.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,149.11**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$50K**
$50K/yr · 50K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mens cologne body wash is a $50K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens cologne body wash market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$49K–$61K**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#840**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **56%**
- **Out of stock**
- **2.7%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**109**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Versace72% - Old Spice16% - Cremo5% - Kandi3% - Bath & Body Works2% - Calvin Klein2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 71 weeks — +4.0% search growth over the last 90 days.
1K750Spike '25Black Friday '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-cologne-body-wash/trend)
## **Top mens cologne body wash search terms**
- **cologne body wash**13K/yr-10.7%2.9% conv. - **versace body wash**10K/yr+10.5%5.3% conv. - **mens cologne body wash**9K/yr+14.8%2.0% conv. - **cologne body wash for men**4K/yr+28.2%2.0% conv. - **versace shower gel**5K/yr+4.4%4.4% conv. - **versace eros body wash**4K/yr+22.1%10.2% conv. - **versace body wash for men**5K/yr-16.2%5.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-cologne-body-wash/search-terms)
## **Top mens cologne body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Versace Eros for Men 8.4 oz Invigorating Shower Gel**Versace**$34.80**4.6★1,004 rev](https://www.amazon.com/dp/B00B98RXRA) [2**Versace Man Eau Fraiche by Versace for Men 6.7 oz Perfumed Bath & Shower Gel**Versace**$30.32**4.6★557 rev](https://www.amazon.com/dp/B000PY6L6I) [3**Versace Eros Flame for Men 8.4 oz Perfumed Shower Gel**Versace**$30.60**4.4★482 rev](https://www.amazon.com/dp/B07K16C4XP) [4**Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz**Old Spice**$11.69**4.4★1,379 rev](https://www.amazon.com/dp/B0FX5PDSZ2) [5**Versace Bright Crystal by Versace for Women 6.7 oz Perfumed Bath & Shower Gel**Versace**$31.03**4.7★882 rev](https://www.amazon.com/dp/B000T2DDF8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz**Old Spice**$11.69**1,379 rev6mo ago](https://www.amazon.com/dp/B0FX5PDSZ2) [**Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cardamom + Amber Wood Scent 20 oz**Old Spice**$11.46**1,379 rev6mo ago](https://www.amazon.com/dp/B0FX5P4BR4) [**Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Velvet Sage + Driftwood Scent 20 oz**Old Spice**$11.62**1,379 rev6mo ago](https://www.amazon.com/dp/B0FX5SM682) [**Versace Eros Energy Shower Gel 250 ml**Versace**$36.02**31 rev11mo ago](https://www.amazon.com/dp/B0FBWJGCN1) [**Bedroom Kandi for Men Body Wash 8.5 Fl Oz Pheromone Infused Moisturizing & Deodorizing Formula with Aloe Shea Butter & Essential Oils for Smooth Skin & All Day Freshness - Premium Grooming Product**Kandi**$19.59**153 rev2y ago](https://www.amazon.com/dp/B0D4M6KC7S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cashmere + Vanilla Wood Scent 20 oz**Old Spice**$11.69**4.4★**▲ 129%**](https://www.amazon.com/dp/B0FX5PDSZ2) [**Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Cardamom + Amber Wood Scent 20 oz**Old Spice**$11.46**4.4★**▲ 91%**](https://www.amazon.com/dp/B0FX5P4BR4) [**Old Spice Body Wash for Men The Spice Alchemist Collection 24/7 Cologne Infused Hydration No Trade Off Formula Free of Phthalates Silicones & Dyes Velvet Sage + Driftwood Scent 20 oz**Old Spice**$11.62**4.4★**▲ 65%**](https://www.amazon.com/dp/B0FX5SM682) [**Bedroom Kandi for Men Body Wash 8.5 Fl Oz Pheromone Infused Moisturizing & Deodorizing Formula with Aloe Shea Butter & Essential Oils for Smooth Skin & All Day Freshness - Premium Grooming Product**Kandi**$19.59**3.7★**▲ 44%**](https://www.amazon.com/dp/B0D4M6KC7S) [**Versace Eros for Men 8.4 oz Invigorating Shower Gel**Versace**$34.80**4.6★**▲ 16%**](https://www.amazon.com/dp/B00B98RXRA)
**~~View all trending →~~**
## **What buyers say about mens cologne body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**59%
*“Lasting fragrance”*
**Lather**6%
*“Fantastic man scent with nice creamy lather”*
**Quality-Overall**4%
*“Excellent product”*
**Value For Money**3%
*“Good value for money”*
**Soft Feel**3%
*“keeps your skin really soft”*
**Cleansing**3%
*“cleans well”*
**Moist/Dry**3%
*“doesnt dry out my skin”*
**Suitability Dry Skin**1%
*“Doesnt dry my skin out either”*
**Size-Overall**1%
*“good size”*
**Ease Of Use**1%
*“Convenient for my husband”*
### **What buyers complain about **
**Smell**26%
*“No scent”*
**Lather**9%
*“Doesn't lather”*
**Value For Money**5%
*“Waste of money”*
**Leak-Proof**5%
*“bottle leak”*
**Allergies**3%
*“He had an allergic reaction to it”*
**Durability**3%
*“does not last”*
**Size-Overall**2%
*“The bottle is really big”*
**Quality-Overall**2%
*“No soap quality to this I dont recommend”*
**Moist/Dry**2%
*“a little too moisturizing for what I like”*
**Advertised Vs Actual Product**1%
*“Shame on me for falling for their advertisements”*
### **Top return reasons **
**Smell**42%
**Leak-Proof**33%
**Advertised Vs Actual Product**6%
**Motor Power**4%
**Defective Material/Parts**2%
**Value For Money**2%
**Moist/Dry**1%
**Size-Overall**1%
**Lather**1%
**Product Condition**1%
## **Common questions**
- **Is mens cologne body wash profitable to sell on Amazon United States?**
- The niche generates $50K/yr across 18 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the mens cologne body wash niche?**
- 6 brands and 109 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in mens cologne body wash?**
- Top complaints mined from reviews: Smell, Lather, Value For Money. The return rate is 0.3%.
- **When does demand for mens cologne body wash peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the mens cologne body wash niche?**
- Listings span $9.26–$44.01; the average listing price is $24.26 (sweet spot $15–$100). The average incumbent carries 4,149 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)