---
title: "Trend — mens body wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-body-wash/trend"
last_updated: "2026-08-11T16:04:01.397Z"
locale: en
meta:
  description: "Niche score 66/100 · $1.1M/yr market · 716K searches/yr · $14.25 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 66/100 · $1.1M/yr market · 716K searches/yr · $14.25 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — mens body wash - Flapen"
---

# **mens body wash**

**Launch it**

A $1.1M/yr market growing +11.0% this quarter with returns at 0.2% — clears our launch bar.

Market size 80Growth 39Conversion 91Competition 86Returns 99Price range 67Avg price 69Brand share 65Review moat 23Quality gap 23

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Market size**

**Great****$1.1M**

$1.1M/yr · 716K searches

**Avg price**

**Good****$14.25**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$3.15–$39.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+11.0%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,594.41**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend