---
title: "Mens Body Wash Set — $11.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-body-wash-set"
last_updated: "2026-08-11T19:50:05.262Z"
locale: en
meta:
description: "Niche score 61/100 · $11.3M/yr market · 5.4M searches/yr · $12.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $11.3M/yr market · 5.4M searches/yr · $12.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Mens Body Wash Set — $11.3M/yr Amazon US Niche (2026) - Flapen"
---
# **mens body wash set**
**Launch it**
A $11.3M/yr market growing +9.5% this quarter with returns at 0.2% — clears our launch bar.
Market size 100Growth 37Conversion 98Competition 79Returns 99Price range 55Avg price 50Brand share 0Review moat 25Quality gap 22
**Market size**
**Incredible****$11.3M**
$11.3M/yr · 5.4M searches
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****$5.43–$26.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.02**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,591.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mens body wash set is a $11.3M/yr Amazon United States market (5.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Dec. Verdict: Launch it — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens body wash set market data**
- **Units sold / yr**
- **600K–800K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$7.2M–$9.6M**
- units × avg price
- **Conversion rate**
- **17.5%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **119 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**3 **▼falling
**Sellers**
**133**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**0%**
- Native59% - DOVE MEN + CARE26% - Method15%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
200K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Dec · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-body-wash-set/trend)
## **Top mens body wash set search terms**
- **native body wash**2.5M/yr+16.6%13.8% conv. - **dove men body wash**608K/yr+1.7%14.1% conv. - **method men body wash**588K/yr-13.8%16.3% conv. - **dove mens body wash**234K/yr+8.9%17.2% conv. - **dove men**186K/yr+36.1%2.6% conv. - **dove body wash men**203K/yr+1.4%14.3% conv. - **mens dove body wash**129K/yr+4.8%15.0% conv. - **body wash native**105K/yr+14.8%17.5% conv. - **method men**130K/yr-12.3%7.1% conv. - **native body wash men**83K/yr+39.2%17.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-body-wash-set/search-terms)
## **Top mens body wash set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$339K6%$679K9%$1.0M12%$1.4M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle**Native**$16.35**4.7★1,590 rev](https://www.amazon.com/dp/B0D132F9FP) [2**Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz**Native**$11.43**4.7★867 rev](https://www.amazon.com/dp/B0G4X32SPX) [3**Native Body Wash for Women & Men Coconut & Vanilla 36 oz Pump Bottle Sulfate-Free & Gentle**Native**$15.75**4.7★1,590 rev](https://www.amazon.com/dp/B0B9CHS3LR) [4**DOVE MEN + CARE Body and Face Wash Hydrating Clean Comfort Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz**DOVE MEN + CARE**$10.02**4.7★2,739 rev](https://www.amazon.com/dp/B08TKNMW1Z) [5**Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Women & Men Vegan & Cruelty-Free Free of Sulfates & Parabens Vanilla & Cashmere 18 fl oz**Native**$10.96**4.6★6,074 rev](https://www.amazon.com/dp/B0FVTXFNZ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz**Native**$11.43**867 rev5mo ago](https://www.amazon.com/dp/B0G4X32SPX) [**Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive & Dry Skin for Women & Men Sulfate-free Paraben-free Pineapple & Coconut Milk 22 fl oz**Native**$11.64**867 rev5mo ago](https://www.amazon.com/dp/B0G4X1YCFW) [**DOVE MEN Bourbon Vanilla + Hazelnut Moisturizing Body Wash | #1 Dermatologist Body Wash for Men Sulfate Free Paraben Free & Dye Free | 26oz**DOVE MEN + CARE**$9.67**492 rev6mo ago](https://www.amazon.com/dp/B0GF9QF3SK) [**Native Body Wash for Women & Men Sea Salt & Cedar 36 oz Pump Bottle Sulfate-Free & Gentle**Native**$16.35**1,590 rev7mo ago](https://www.amazon.com/dp/B0D132F9FP) [**Native Body Wash for Women & Men Coconut & Vanilla 36 oz Pump Bottle Sulfate-Free & Gentle**Native**$15.75**1,590 rev7mo ago](https://www.amazon.com/dp/B0B9CHS3LR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive and Dry Skin for Women & Men Sulfate-free Paraben-free Cocoa Butter & Vanilla 22 fl oz**Native**$11.43**4.7★**▲ 210%**](https://www.amazon.com/dp/B0G4X32SPX) [**DOVE MEN + CARE Body and Face Wash Refreshing Extra Fresh Mens Body Wash with 24-Hour Nourishing Micromoisture Technology 30 oz**DOVE MEN + CARE**$10.62**4.8★**▲ 153%**](https://www.amazon.com/dp/B08TLC9W4T) [**Native Body Wash for Women & Men Eucalyptus & Mint 36 oz Pump Bottle Sulfate-Free & Gentle**Native**$16.65**4.7★**▲ 110%**](https://www.amazon.com/dp/B0B3GRLF18) [**Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Women & Men Vegan & Cruelty-Free Free of Sulfates & Parabens Vanilla & Cashmere 18 fl oz**Native**$10.96**4.6★**▲ 96%**](https://www.amazon.com/dp/B0FVTXFNZ6) [**Native Moisturizing Body Wash Clean & Gentle 24-Hour Hydration with Shea Butter for Sensitive & Dry Skin for Women & Men Sulfate-free Paraben-free Pineapple & Coconut Milk 22 fl oz**Native**$11.64**4.7★**▲ 85%**](https://www.amazon.com/dp/B0G4X1YCFW)
**~~View all trending →~~**
## **What buyers say about mens body wash set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**47%
*“Clean smell”*
**Quality-Overall**7%
*“The quality has been consistent”*
**Lather**5%
*“-Rich lather”*
**Value For Money**5%
*“Money well spent”*
**Moist/Dry**5%
*“doesnt dry out”*
**Soft Feel**4%
*“Goes on smooth”*
**Cleansing**4%
*“Cleans great”*
**Suitability Dry Skin**3%
*“doesn't dry out skin”*
**Ease Of Cleaning**2%
*“Great clean feeling”*
**Suitability Combination Skin**1%
*“Great for sensitive skin”*
### **What buyers complain about **
**Smell**28%
*“Bad smell”*
**Leak-Proof**6%
*“Leaked all over other items”*
**Motor Power**5%
*“Faulty pump”*
**Lather**4%
*“Doesnt lather good”*
**Allergies**4%
*“irritated my skin”*
**Value For Money**3%
*“overpriced”*
**Moist/Dry**2%
*“not very moisturizing”*
**Ease Of Cleaning**2%
*“just doesn't feel like it is cleaning”*
**Ease Of Use**2%
*“impossible to open”*
**Dilute/Watery**2%
*“The gel is watery”*
### **Top return reasons **
**Smell**32%
**Leak-Proof**31%
**Motor Power**14%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Size-Overall**3%
**Product Condition**3%
**Defective Material/Parts**2%
**Moist/Dry**1%
**Ease Of Cleaning**1%
## **Common questions**
- **Is mens body wash set profitable to sell on Amazon United States?**
- The niche generates $11.3M/yr across 45 tracked products. 22 of 22 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Launch it (61/100).
- **How competitive is the mens body wash set niche?**
- 3 brands and 133 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in mens body wash set?**
- Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.2%.
- **When does demand for mens body wash set peak?**
- Demand peaks in May–Jun–Dec; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the mens body wash set niche?**
- Listings span $5.43–$26.79; the average listing price is $12.02 (sweet spot $15–$100). The average incumbent carries 4,591 reviews — the moat a new listing must climb.
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