---
title: "Search terms — mens body spray - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-body-spray/search-terms"
last_updated: "2026-07-21T08:55:22.566Z"
locale: en
meta:
  description: "mens body spray clears our launch bar: a $7.0M/yr market growing +11.6% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "mens body spray clears our launch bar: a $7.0M/yr market growing +11.6% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Search terms — mens body spray - Flapen"
---

# **mens body spray**

**Launch it**

A $7.0M/yr market growing +11.6% this quarter with returns at 0.0% — clears our launch bar.

Market size 99Growth 40Conversion 77Competition 88Returns 100Price range 84Avg price 85Brand share 41Review moat 41Quality gap 40

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$7.0M**

$7.0M/yr · 5.0M searches

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Avg price**

**Great****$18.92**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.08–$78.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,424.97**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+11.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality