---
title: "mens body spray — $7.0M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-body-spray"
last_updated: "2026-07-20T20:04:54.873Z"
locale: en
meta:
description: "mens body spray clears our launch bar: a $7.0M/yr market growing +11.6% this quarter with returns at 0.0%. Data updated Jul 2026."
"og:description": "mens body spray clears our launch bar: a $7.0M/yr market growing +11.6% this quarter with returns at 0.0%. Data updated Jul 2026."
"og:title": "mens body spray — $7.0M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **mens body spray**
**Launch it**
A $7.0M/yr market growing +11.6% this quarter with returns at 0.0% — clears our launch bar.
Market size 99Growth 40Conversion 77Competition 88Returns 100Price range 84Avg price 85Brand share 41Review moat 41Quality gap 40
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Market size**
**Incredible****$7.0M**
$7.0M/yr · 5.0M searches
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.92**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.08–$78.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,424.97**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mens body spray is a $7.0M/yr Amazon United States market (5.0M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Launch it — 70/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **300K–400K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$5.7M–$7.6M**
- units × avg price
- **Launch success**
- **92%**
- 23 of 25 new (360d)
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **139 days**
## **Competition**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**185**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 59%
**Open market**
**15%**
- DOVE MEN + CARE25% - AXE23% - Degree14% - Old Spice10% - Kenneth Cole8% - GUESS4% - Open — no brand owns it (9 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.
125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-body-spray/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$209K6%$418K9%$627K12%$835K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 69 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dove Men+Care Antiperspirant Deodorant Dry Spray Clean Comfort For Men 72-hour Sweat and Odor Protection with Triple Defense Technology 3.8 Ounce (Pack of 3)**DOVE MEN + CARE**$16.93**4.6★4,061 rev](https://www.amazon.com/dp/B085CLZDWC) [2**Degree Men Antiperspirant Spray Black + White 3 Count Protects from Deodorant Stains Instantly Dry Spray Deodorant 3.8 oz**Degree**$14.84**4.6★8,799 rev](https://www.amazon.com/dp/B08VY41ZL5) [3**AXE Apollo Body Spray Deodorant for Long-Lasting Odor Protection Sage & Cedarwood Deodorant for Men Formulated Without Aluminum 4oz 4 Count**AXE**$16.70**4.7★4,026 rev](https://www.amazon.com/dp/B01N4LKLEX) [4**Kenneth Cole Black All Over Body Spray for Men Aromatic Woody Fragrance Notes of Watermint Mandarin Cedar and Musk Long-Lasting Cologne 6.0 Fl. Oz**Kenneth Cole**$10.13**4.6★12,059 rev](https://www.amazon.com/dp/B00RZUO1W6) [5**DOVE MEN + CARE Whole Body Deo Spray Cedar + Shea Butter AluminumFree Gentle FullBody Odor Control DermatologistTested | 4 oz**DOVE MEN + CARE**$10.57**4.5★222 rev](https://www.amazon.com/dp/B0FTZX4ZYY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz**Old Spice**$12.97**130 rev3mo ago](https://www.amazon.com/dp/B0FY3V7QJ9) [**Dr. Squatch Spray Natural Mens Deodorant Quick Dry Deodorant Men Aluminum Free Dermatologist-Tested Created for all Skin Types Fresh Falls + Rainforest Rapids 4oz (2-Pack)**Dr. Squatch**$24.83**80 rev4mo ago](https://www.amazon.com/dp/B0FXXZV1JC) [**AXE Fine Fragrance Collection Body Spray Midnight Amber 72 Hour Freshness Aluminum Free 2.9 oz**AXE**$5.15**178 rev5mo ago](https://www.amazon.com/dp/B0G54FH57H) [**AXE Fine Fragrance Collection Body Spray Blue Lavender 72 Hour Freshness Aluminum Free 2.9 oz**AXE**$5.16**245 rev5mo ago](https://www.amazon.com/dp/B0GFPLCR87) [**AXE Fine Fragrance Collection Body Spray Black Vanilla 72 Hour Freshness Aluminum Free 2.9 oz**AXE**$5.19**119 rev5mo ago](https://www.amazon.com/dp/B0GFQ1ZRMK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kenneth Cole Reaction Mens Elliot White/Grey Multi 10.5 Wide**Kenneth Cole REACTION**$39.55**4.6★**▲ 261%**](https://www.amazon.com/dp/B0FKTXGPT4) [**Dove Men + Care Dry Spray Antiperspirant Cool Fresh 3.80 oz (Pack of 9)**Dove**$36.31**4.1★**▲ 258%**](https://www.amazon.com/dp/B01IAFI6MU) [**Old Spice Cologne Mist for Men The Spice Alchemist Collection 24/7 Cologne Infused Scent No Trade Off Formula Free of Parabens & Phthalates Cashmere + Vanilla Wood Scent 3.8 oz**Old Spice**$12.97**4.6★**▲ 256%**](https://www.amazon.com/dp/B0FY3V7QJ9) [**AXE Body Spray 4 Pack Core Up to 48 hours freshness Aluminum Free 2.9 oz**AXE**$27.48**4.7★**▲ 250%**](https://www.amazon.com/dp/B0GQCMBRQP) [**Kenneth Cole Mens Anthony Black 9 Medium**Kenneth Cole REACTION**$78.01**4.4★**▲ 246%**](https://www.amazon.com/dp/B0GGLGJ6CR)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**54%
*“Clean fresh scent”*
**Value For Money**8%
*“Great Deal”*
**Quality-Overall**6%
*“Excellent product”*
**Durability**4%
*“holds very well”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Ease Of Use**2%
*“Its easy to wear daily”*
**Size-Overall**2%
*“Size is convenient for everyday use”*
**Moist/Dry**2%
*“its sooo hydrating”*
**Allergies**1%
*“No allergies”*
**Efficiency**1%
*“It works well”*
### **What buyers complain about **
**Smell**26%
*“Awful scent”*
**Size-Overall**9%
*“small container”*
**Value For Money**7%
*“Expensive”*
**Durability**6%
*“Broken”*
**Ease Of Use**4%
*“Hard to operate”*
**Allergies**3%
*“Causes a rash”*
**Advertised Vs Actual Product**3%
*“This is deceiving”*
**Functionality-Overall**3%
*“it barely works”*
**Quality-Overall**3%
*“Terrible quality”*
**Moist/Dry**2%
*“Dry pits”*
### **Top return reasons **
**Smell**39%
**Size-Overall**13%
**Advertised Vs Actual Product**13%
**Functionality-Overall**4%
**Durability**4%
**Value For Money**3%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Material Quality**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is mens body spray profitable to sell on Amazon United States?**
- The niche generates $7.0M/yr across 69 tracked products. 23 of 25 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Launch it (70/100).
- **How competitive is the mens body spray niche?**
- 15 brands and 185 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in mens body spray?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for mens body spray peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the mens body spray niche?**
- Listings span $5.08–$78.01; the average listing price is $18.92 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.
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