---
title: "Mens Body Scrub — $279K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mens-body-scrub"
last_updated: "2026-08-11T15:03:09.378Z"
locale: en
meta:
description: "Niche score 51/100 · $279K/yr market · 301K searches/yr · $13.42 avg price. Soft demand (-0.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $279K/yr market · 301K searches/yr · $13.42 avg price. Soft demand (-0.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Body Scrub — $279K/yr Amazon US Niche (2026) - Flapen"
---
# **mens body scrub**
**Worth a look**
Shows low returns (0.5%), but soft demand (-0.6% this quarter) keeps it on the watch list.
Market size 50Growth 25Conversion 74Competition 38Returns 97Price range 75Avg price 62Brand share 39Review moat 25Quality gap 53
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.96–$39.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.42**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$279K**
$279K/yr · 301K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,465.88**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, mens body scrub is a $279K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens body scrub market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$201K–$268K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#37**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**13%**
- Native30% - Tree Hut22% - Body Prescriptions16% - POP MODERN.C7% - Dove6% - DOVE MEN + CARE6% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mens-body-scrub/trend)
## **Top mens body scrub search terms**
- **mens body scrub**83K/yr-11.8%4.3% conv. - **body scrub for men**43K/yr-0.5%4.1% conv. - **native body scrub**22K/yr+30.8%10.0% conv. - **men body scrub**39K/yr-11.4%3.3% conv. - **body scrub men**19K/yr-0.9%4.4% conv. - **mens exfoliating body scrub**13K/yr-11.3%4.3% conv. - **man scrub**11K/yr+9.3%6.6% conv. - **tree hut blue musk**11K/yr-7.9%8.2% conv. - **men exfoliating body scrub**7K/yr+10.8%4.5% conv. - **mens sugar scrub**8K/yr+5.5%5.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mens-body-scrub/search-terms)
## **Top mens body scrub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$28K20%$56K30%$84K40%$112K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz**Native**$9.67**4.4★468 rev](https://www.amazon.com/dp/B0G4WXSL9V) [2**Tree Hut Blue Musk Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$7.25**4.5★133 rev](https://www.amazon.com/dp/B0F8DZ8B85) [3**Men Body Scrub with Tea Tree Oil Exfoliating Body Scrub for Men Improve Odor Smooth Rough Skin Body Exfoliator Scrub for Back Chest Shoulders Butt Legs Mens Exfoliating Body Wash with 2% BHA 10% AHA**POP MODERN.C**$10.56**4.6★77 rev](https://www.amazon.com/dp/B0DCFT59D1) [4**Dove Brown Sugar and Coconut Butter Body Scrub Exfoliates and Deeply Nourishes for Smooth Radiant Skin 15 oz**Dove**$7.20**4.7★9,903 rev](https://www.amazon.com/dp/B0DNTZTS1L) [5**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Sweet Peach & Nectar 12 oz**Native**$9.14**4.4★468 rev](https://www.amazon.com/dp/B0G4X776LS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz**Native**$9.67**468 rev5mo ago](https://www.amazon.com/dp/B0G4WXSL9V) [**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Sweet Peach & Nectar 12 oz**Native**$9.14**468 rev5mo ago](https://www.amazon.com/dp/B0G4X776LS) [**Tree Hut Blue Musk Body Wash Hydrating & Moisturizing Shower Gel with Shea Butter & Essential Oils Soft Smooth Glowing Skin Gentle Cleanser For All Skin Types Self Care Gifts for Women 18 Fl Oz**Tree Hut**$6.96**15,370 rev1y ago](https://www.amazon.com/dp/B0F8F93B5Y) [**Tree Hut Blue Musk Body Scrub Exfoliating & Hydrating Sugar Scrub with Shea Butter & Essential Oils Smooth Skin Body Exfoliator For All Skin Types Self Care Gifts for Women Vegan 18 Oz**Tree Hut**$7.25**133 rev1y ago](https://www.amazon.com/dp/B0F8DZ8B85) [**DOVE MEN + CARE Body and Face Scrub Charcoal & Clove Oil Deeply Exfoliates for Hydrated & Nourished Skin 100% Gentle Cleanser No Sulfate Cleansers or Parabens 9 oz**DOVE MEN + CARE**$8.95**1,650 rev1y ago](https://www.amazon.com/dp/B0F49JG31T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Sweet Peach & Nectar 12 oz**Native**$9.14**4.4★**▲ 102%**](https://www.amazon.com/dp/B0G4X776LS) [**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz**Native**$9.67**4.4★**▲ 102%**](https://www.amazon.com/dp/B0G4WXSL9V) [**Men Body Scrub with Tea Tree Oil Exfoliating Body Scrub for Men Improve Odor Smooth Rough Skin Body Exfoliator Scrub for Back Chest Shoulders Butt Legs Mens Exfoliating Body Wash with 2% BHA 10% AHA**POP MODERN.C**$10.56**4.6★**▲ 61%**](https://www.amazon.com/dp/B0DCFT59D1) [**Body Prescriptions Mens Exfoliating Body Scrub Ultimate Skin Cleansing Wash in Jar with Twist-Top Lid For All Skin Types 21 Ounce (Pack of 1) Charcoal**Body Prescriptions**$15.68**4.4★**▲ 50%**](https://www.amazon.com/dp/B09Q4W4PHW) [**Body Prescriptions Mens Exfoliating Body Scrub Ultimate Skin Cleansing Wash in Jar with Twist-Top Lid For All Skin Types 21 Ounce (Pack of 1) Cedarwood**Body Prescriptions**$16.03**4.4★**▲ 18%**](https://www.amazon.com/dp/B09Q51L5J7)
**~~View all trending →~~**
## **What buyers say about mens body scrub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Smells clean”*
**Soft Feel**13%
*“Soft and smooth”*
**Cleansing**13%
*“It does a great job exfoliating”*
**Quality-Overall**8%
*“Excellent quality and provides a refreshing experience”*
**Suitability Combination Skin**4%
*“I think its good for skin”*
**Moist/Dry**4%
*“VERY VERY Moisturizing”*
**Value For Money**3%
*“Worth the money”*
**Suitability Dry Skin**3%
*“Exfoliate my skin very well”*
**Advertised Vs Actual Product**2%
*“The description is accurate”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Smell**20%
*“Weird Smell”*
**Moist/Dry**7%
*“It is dry”*
**Hard Feel**5%
*“Too rough for skin”*
**Dilute/Watery**4%
*“TOO WATERY”*
**Texture/Consistency-Overall**3%
*“bad texture”*
**Size-Overall**3%
*“I thought it was smaller”*
**Skin Health**3%
*“what ever is in this product burnt my skin”*
**Ease Of Cleaning**3%
*“also messy”*
**Allergies**3%
*“Can be allergic on certain people”*
**Durability**3%
*“Damaged before I can even use it”*
### **Top return reasons **
**Smell**34%
**Leak-Proof**12%
**Product Condition**9%
**Advertised Vs Actual Product**8%
**Moist/Dry**5%
**Texture/Consistency-Overall**4%
**Functionality-Overall**4%
**Size-Overall**3%
**Defective Material/Parts**3%
**Value For Money**3%
## **Common questions**
- **Is mens body scrub profitable to sell on Amazon United States?**
- The niche generates $279K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the mens body scrub niche?**
- 10 brands and 33 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in mens body scrub?**
- Top complaints mined from reviews: Smell, Moist/Dry, Hard Feel. The return rate is 0.5%.
- **When does demand for mens body scrub peak?**
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the mens body scrub niche?**
- Listings span $6.96–$39.94; the average listing price is $13.42 (sweet spot $15–$100). The average incumbent carries 4,466 reviews — the moat a new listing must climb.
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