---
title: "Mennen Skin Bracer Original Aftershave — $164K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/mennen-skin-bracer-original-aftershave"
last_updated: "2026-08-11T12:45:39.364Z"
locale: en
meta:
description: "Niche score 47/100 · $164K/yr market · 52K searches/yr · $19.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $164K/yr market · 52K searches/yr · $19.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mennen Skin Bracer Original Aftershave — $164K/yr Amazon US Niche (2026) - Flapen"
---
# **mennen skin bracer original aftershave**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 29Conversion 98Competition 24Returns 100Price range 79Avg price 85Brand share 14Review moat 60Quality gap 20
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.01**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.12–$53.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,118.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$164K**
$164K/yr · 52K searches
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mennen skin bracer original aftershave is a $164K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mennen skin bracer original aftershave market data**
- **Units sold / yr**
- **8K–10K**
- avg 750–1,000/product
- **Revenue / yr**
- **$152K–$190K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#261**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **56%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **93 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**106**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**4%**
- Skin Bracer58% - Skin Bracer by Mennen17% - Colgate14% - BYMNSZZ3% - Mennen3% - GYQMBT2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
2K1KPrime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/mennen-skin-bracer-original-aftershave/trend)
## **Top mennen skin bracer original aftershave search terms**
- **mennen after shave**16K/yr-2.8%14.5% conv. - **skin bracer after shave**8K/yr+69.1%15.0% conv. - **skin bracer**10K/yr-6.3%10.5% conv. - **mennen skin bracer original aftershave**5K/yr+9.3%21.8% conv. - **mennen skin bracer**4K/yr+36.6%20.0% conv. - **skin bracer aftershave for men**9K/yr-81.1%18.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/mennen-skin-bracer-original-aftershave/search-terms)
## **Top mennen skin bracer original aftershave products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$25K20%$33K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Skin Bracer by Mennen Afta After Shave-7 oz 2 pk**Skin Bracer by Mennen**$18.16**4.8★828 rev](https://www.amazon.com/dp/B00J5J2X5C) [2**Menn Skin Bracer Original After Shave Lotion 5 Fluid Ounce**Skin Bracer**$9.19**4.7★372 rev](https://www.amazon.com/dp/B00GLWTCTQ) [3**Skin Bracer Original After Shave 7 FL OZ (Pack of 2)**Skin Bracer**$18.34**4.8★284 rev](https://www.amazon.com/dp/B000Q71HYK) [4**Colgate MENNEN Menn Skn Bracr Size 5z 5 Fl Oz**Colgate**$8.71**4.6★231 rev](https://www.amazon.com/dp/B003YTBOJU) [5**Skin Bracer Skin Bracer After Shave Original 3 Pack 3 count**Skin Bracer**$24.27**4.8★165 rev](https://www.amazon.com/dp/B08M7HRZX7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1 Pair of Leather Arm Guards Ren Faire Bracers Medieval Viking Arm Guards for Halloween Dress Up (Black Style-3)**GYQMBT**$10.09**5 rev5mo ago](https://www.amazon.com/dp/B0GJ3TDJYZ) [**1 Pair Faux Leather Medieval Bracers Vintage Viking Arm Gauntlet Bracers Halloween Cosplay Costume Accessories (Black M)**BYMNSZZ**$12.98**9 rev1y ago](https://www.amazon.com/dp/B0F2TSPM3X) [**Skin Bracer Skin Bracer After Shave Original 3 Pack 3 count**Skin Bracer**$24.27**165 rev5y ago](https://www.amazon.com/dp/B08M7HRZX7) [**Skin Bracer After Shave Original 7 oz by Skin Bracer**Skin Bracer**$11.86**14 rev9y ago](https://www.amazon.com/dp/B01N093ODV) [**Skin Bracer After Shave Original 7 oz (Pack of 6)**Skin Bracer**$44.24**51 rev10y ago](https://www.amazon.com/dp/B01IA97MA8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1 Pair Faux Leather Medieval Bracers Vintage Viking Arm Gauntlet Bracers Halloween Cosplay Costume Accessories (Black M)**BYMNSZZ**$12.98**4.0★**▲ 314%**](https://www.amazon.com/dp/B0F2TSPM3X) [**1 Pair of Leather Arm Guards Ren Faire Bracers Medieval Viking Arm Guards for Halloween Dress Up (Black Style-3)**GYQMBT**$10.09**4.5★**▲ 312%**](https://www.amazon.com/dp/B0GJ3TDJYZ) [**Skin Bracer by Mennen After Shave Original 7 fl oz (206 ml) Pack of 2**Skin Bracer**$18.72**4.8★**▲ 112%**](https://www.amazon.com/dp/B010OLUO0A) [**Menn Skin Bracer Original After Shave 5 Fluid Ounces**Colgate**$8.95**5.0★**▲ 91%**](https://www.amazon.com/dp/B00E4MPEVU) [**Colgate MENNEN Menn Skn Bracr Size 5z 5 Fl Oz**Colgate**$8.71**4.6★**▲ 68%**](https://www.amazon.com/dp/B003YTBOJU)
**~~View all trending →~~**
## **What buyers say about mennen skin bracer original aftershave**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**43%
*“CLEAN SMELL”*
**Quality-Overall**16%
*“Satisfying product”*
**Value For Money**15%
*“Good Price”*
**Soft Feel**5%
*“Very soothing to face”*
**Durability**3%
*“It keeps well over time”*
**Suitability Combination Skin**2%
*“making it an excellent choice for sensitive or freshly shaved skin”*
**Advertised Vs Actual Product**2%
*“Product exactly as described”*
**Efficiency**2%
*“It works great”*
**Suitability Dry Skin**1%
*“A cooling lotion that leaves skin feeling soft and immediately clean”*
**Cleansing**1%
*“It has a clean, pleasant fragrance thats never overpowering, and it leaves my face feeling cool, refreshed, and well-moisturized every time”*
### **What buyers complain about **
**Smell**26%
*“Horrible, extremely strong smell”*
**Leak-Proof**19%
*“Leaked everywhere”*
**Value For Money**9%
*“A waste of money”*
**Quality-Overall**6%
*“Cheap”*
**Allergies**3%
*“I do feel a slight amount of skin irritation”*
**Dilute/Watery**3%
*“This is watered down crap”*
**Absorbency**3%
*“does absorb quickly it's not as powerful as I would probably like”*
**Moist/Dry**3%
*“it does not feel as if it moisturizes to the same extent as Afta”*
**Design-Overall**2%
*“poor design of bottle”*
**Durability**2%
*“Doesn't last more than a few seconds”*
### **Top return reasons **
**Smell**25%
**Size-Overall**20%
**Advertised Vs Actual Product**15%
**Product Condition**10%
**Embellishment/Embroidery Quality**10%
**Arm Fit**10%
**Leak-Proof**10%
## **Common questions**
- **Is mennen skin bracer original aftershave profitable to sell on Amazon United States?**
- The niche generates $164K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mennen skin bracer original aftershave niche?**
- 9 brands and 106 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in mennen skin bracer original aftershave?**
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.1%.
- **When does demand for mennen skin bracer original aftershave peak?**
- Demand peaks in Jul; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the mennen skin bracer original aftershave niche?**
- Listings span $5.12–$53.35; the average listing price is $19.01 (sweet spot $15–$100). The average incumbent carries 1,119 reviews — the moat a new listing must climb.
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