---
title: "Men Lip Balm — $109K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/men-lip-balm"
last_updated: "2026-08-11T09:49:20.693Z"
locale: en
meta:
description: "Niche score 44/100 · $109K/yr market · 75K searches/yr · $17.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $109K/yr market · 75K searches/yr · $17.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Men Lip Balm — $109K/yr Amazon US Niche (2026) - Flapen"
---
# **men lip balm**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 5Conversion 80Competition 53Returns 98Price range 83Avg price 82Brand share 0Review moat 46Quality gap 28
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$3.69–$79.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.91**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,871.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$109K**
$109K/yr · 75K searches
**Growth**
**Bad****-41.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, men lip balm is a $109K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **men lip balm market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$90K–$107K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#1,209**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **50%**
- **Out of stock**
- **11.4%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 96%
**Open market**
**0%**
- Vaseline74% - AVON20% - Avon6%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -41.0% search growth over the last 90 days.
5K3KSpike '25Holiday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/men-lip-balm/trend)
## **Top men lip balm search terms**
- **vaseline lip therapy original**24K/yr-27.5%11.8% conv. - **avon lip balm**14K/yr-37.6%1.6% conv. - **original vaseline lip therapy**10K/yr-62.7%13.7% conv. - **avon dew kiss lip balm**6K/yr-47.2%1.5% conv. - **avon chapstick**5K/yr-17.7%1.3% conv. - **avon moisture therapy lip balm**7K/yr-56.9%2.3% conv. - **dew kiss avon lip balm**4K/yr-34.9%0.7% conv. - **avon care deeply lip balm**5K/yr-49.7%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/men-lip-balm/search-terms)
## **Top men lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$22K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaseline Lip Therapy 2 Pack Original Mini For Dry Chapped Lips Hydrating Lip Balm 0.5 oz**Vaseline**$6.26**4.7★662 rev](https://www.amazon.com/dp/B0BBPS73TD) [2**Vaseline Lip Therapy Advanced Healing 3-Pack White Petroleum Moisturizing Lip Balm for Extremely Dry Lips 0.35 Oz Ea**Vaseline**$9.26**4.6★2,569 rev](https://www.amazon.com/dp/B00C2IVGSS) [3**Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 0.16 Ounce (Pack of 4)**Vaseline**$5.00**4.6★4,077 rev](https://www.amazon.com/dp/B0C1TFHMCT) [4**Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms**Vaseline**$5.59**4.6★4,077 rev](https://www.amazon.com/dp/B0CL7MPGY1) [5**Avon Naturals Lip Balm (Strawberry)**AVON**$7.37**4.5★200 rev](https://www.amazon.com/dp/B077SK5YT9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AVON Anew Revival Lip Treatment SPF 15 Rich Hydrating Formula with Retexturol Technology Glycerine & AHAs**AVON**$11.74**58 rev5mo ago](https://www.amazon.com/dp/B0FRT196CS) [**Vaseline Lip Therapy 2 Pack Original Mini For Dry Chapped Lips Hydrating Lip Balm 0.5 oz**Vaseline**$6.26**662 rev8mo ago](https://www.amazon.com/dp/B0BBPS73TD) [**Vaseline Lip Balm Mini 2 ct Cocoa Butter For Dry Cracked Skin Hydrating Lip Balm 0.5 oz**Vaseline**$6.17**688 rev8mo ago](https://www.amazon.com/dp/B0F5HTSWW3) [**Vaseline Lip Therapy 2 ct Rosy Lips Mini For Dry Chapped Lips Moisturizing Tinted Lip Balm 0.5 oz**Vaseline**$6.17**808 rev8mo ago](https://www.amazon.com/dp/B0BBWCZLYY) [**Vaseline Lip Therapy Original 8-Pack Lip Moisturizer for Dry Cracked Lips 0.16 Oz Ea**Vaseline**$14.87**482 rev2y ago](https://www.amazon.com/dp/B0CN1RM2CQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Moisture Therapy Intensive Healing and Repair Moisturizing Lip Treatment Stick 0.15oz. (6 Pack)**AVON**$79.83**4.5★**▲ 424%**](https://www.amazon.com/dp/B07D6DP2SX) [**AVON Anew Revival Lip Treatment SPF 15 Rich Hydrating Formula with Retexturol Technology Glycerine & AHAs**AVON**$11.74**4.5★**▲ 266%**](https://www.amazon.com/dp/B0FRT196CS) [**Avon Dew Kiss Lip Dew**Avon**$18.55**4.4★**▲ 103%**](https://www.amazon.com/dp/B00ZUS7000) [**Vaseline Lip Therapy Care Original Fast-Acting Nourishment Ideal for Chapped Dry Cracked or Damaged Lips Lip Balm 2-Pack of 2 0.16 Oz Each 4 Lip Balms**Vaseline**$5.59**4.6★**▲ 75%**](https://www.amazon.com/dp/B0CL7MPGY1) [**Vaseline Lip Therapy 2 Pack Original Mini For Dry Chapped Lips Hydrating Lip Balm 0.5 oz**Vaseline**$6.26**4.7★**▲ 38%**](https://www.amazon.com/dp/B0BBPS73TD)
**~~View all trending →~~**
## **What buyers say about men lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**22%
*“Moisturizes well”*
**Quality-Overall**11%
*“Good quality, effective moisturizing”*
**Size-Overall**9%
*“It fits easily anywhere not to mention its cute”*
**Soft Feel**8%
*“Smooth and soft”*
**Advertised Vs Actual Product**7%
*“As described”*
**Value For Money**7%
*“Fairly priced”*
**Ease Of Use**7%
*“Just simple and effective bliss”*
**Efficiency**5%
*“Effective”*
**Smell**3%
*“Totally fragrance free”*
**Ease Of Application**2%
*“Works really good it is super nice to apply”*
### **What buyers complain about **
**Size-Overall**22%
*“Very small container for the price”*
**Moist/Dry**15%
*“Didnt Moisturize at All”*
**Value For Money**7%
*“Way too much money”*
**Smell**6%
*“Horrible smell”*
**Allergies**5%
*“gave me a rash”*
**Durability**5%
*“Busted during first use”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Ease Of Use**3%
*“Disappointing not being able to use”*
**Color**2%
*“its very faint”*
**Adhesion/Stickiness**2%
*“ruins the stick entirely”*
### **Top return reasons **
**Size-Overall**41%
**Advertised Vs Actual Product**15%
**Value For Money**6%
**Smell**6%
**Leak-Proof**5%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Moist/Dry**3%
**Ingredients-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is men lip balm profitable to sell on Amazon United States?**
- The niche generates $109K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -41.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the men lip balm niche?**
- 3 brands and 60 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in men lip balm?**
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Value For Money. The return rate is 0.4%.
- **When does demand for men lip balm peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the men lip balm niche?**
- Listings span $3.69–$79.83; the average listing price is $17.91 (sweet spot $15–$100). The average incumbent carries 1,871 reviews — the moat a new listing must climb.
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