---
title: "Men Eyebrow Pen — $371K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/men-eyebrow-pen"
last_updated: "2026-08-11T09:49:40.070Z"
locale: en
meta:
description: "Niche score 47/100 · $371K/yr market · 203K searches/yr · $25.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $371K/yr market · 203K searches/yr · $25.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Men Eyebrow Pen — $371K/yr Amazon US Niche (2026) - Flapen"
---
# **men eyebrow pen**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 12Conversion 76Competition 9Returns 97Price range 75Avg price 95Brand share 0Review moat 22Quality gap 90
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$25.23**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.02–$30.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$371K**
$371K/yr · 203K searches
**Review moat**
**Bad****9,092.25**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-26.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, men eyebrow pen is a $371K/yr Amazon United States market (203K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **men eyebrow pen market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$252K–$315K**
- units × avg price
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#194**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- The Men Pen95% - NYX PROFESSIONAL MAKEUP5% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 31 weeks — -26.2% search growth over the last 90 days.
5K3KDec '25Jan '26Feb '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/men-eyebrow-pen/trend)
## **Top men eyebrow pen search terms**
- **men pen**79K/yr-19.4%6.6% conv. - **the men pen**48K/yr-36.9%5.7% conv. - **eyebrow pencil for men**10K/yr-9.5%1.7% conv. - **men eyebrow pen**9K/yr-24.3%2.8% conv. - **man pen**7K/yr-37.1%5.2% conv. - **mens eyebrow pen**8K/yr-48.9%1.9% conv. - **menpen**6K/yr-21.9%6.7% conv. - **mens eyebrow pencil**5K/yr+47.7%0.9% conv. - **eyebrow pen for men**4K/yr-28.4%2.2% conv. - **eyebrow pencil men**4K/yr-19.1%3.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/men-eyebrow-pen/search-terms)
## **Top men eyebrow pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$56K30%$111K45%$167K60%$222K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Men Pen - Waterproof Eyebrow Pen | Beard Filler for Men | Microblading Eyebrow Pen | Hair Filler | Anti-Smudge | Mustache Beard & Eyebrow Filler | Black (Pack of 2)**The Men Pen**$25.38**3.9★240 rev](https://www.amazon.com/dp/B0DV71Z6TS) [2**The Men Pen - Waterproof Eyebrow Pen | Beard Filler for Men | Microblading Eyebrow Pen | Hair Filler | Anti-Smudge | Mustache Beard & Eyebrow Filler | Brown (Pack of 2)**The Men Pen**$25.22**3.9★240 rev](https://www.amazon.com/dp/B0DVD8LT9D) [3**The Men Pen Eyebrow Boosting + Caffeine Kit | Eyebrow Beard and Hair Filler | Waterproof Long Lasting Sweat Proof - Black**The Men Pen**$30.28**4.5★15 rev](https://www.amazon.com/dp/B0FMKNMWG5) [4**The Men Pen Refresher Kit | Eyebrow Beard & Hair Filler + Caffeine Eye Roller + Razor 4-Pack Waterproof Long-Lasting Sweat-Proof Grooming Essentials - Black**The Men Pen**$30.39**4.2★17 rev](https://www.amazon.com/dp/B0FHJ7L691) [5**NYX PROFESSIONAL MAKEUP Micro Brow Pencil Precise Eyebrow Pencil - Black**NYX PROFESSIONAL MAKEUP**$10.02**4.5★71,924 rev](https://www.amazon.com/dp/B00WZRY1M4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Men Pen Eyebrow & Beard Dye | Natural Long-Lasting Touch-Up Color for Hair | Brown**The Men Pen**$25.22**45 rev6mo ago](https://www.amazon.com/dp/B0GD2DVXWS) [**The Men Pen - Waterproof Eyebrow Pen | Beard Filler for Men | Microblading Eyebrow Pen | Hair Filler | Anti-Smudge | Mustache Beard & Eyebrow Filler | Dark Brown (Pack of 2)**The Men Pen**$25.13**240 rev7mo ago](https://www.amazon.com/dp/B0DVD5M644) [**The Men Pen Eyebrow Boosting + Caffeine Kit | Eyebrow Beard and Hair Filler | Waterproof Long Lasting Sweat Proof - Black**The Men Pen**$30.28**15 rev11mo ago](https://www.amazon.com/dp/B0FMKNMWG5) [**The Men Pen Refresher Kit | Eyebrow Beard & Hair Filler + Caffeine Eye Roller + Razor 4-Pack Waterproof Long-Lasting Sweat-Proof Grooming Essentials - Dark Brown**The Men Pen**$30.22**17 rev12mo ago](https://www.amazon.com/dp/B0FHRVVQZZ) [**The Men Pen Refresher Kit | Eyebrow Beard & Hair Filler + Caffeine Eye Roller + Razor 4-Pack Waterproof Long-Lasting Sweat-Proof Grooming Essentials - Black**The Men Pen**$30.39**17 rev12mo ago](https://www.amazon.com/dp/B0FHJ7L691)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Men Pen Eyebrow & Beard Dye | Natural Long-Lasting Touch-Up Color for Hair | Brown**The Men Pen**$25.22**3.5★**▲ 138%**](https://www.amazon.com/dp/B0GD2DVXWS) [**The Men Pen Eyebrow Boosting + Caffeine Kit | Eyebrow Beard and Hair Filler | Waterproof Long Lasting Sweat Proof - Black**The Men Pen**$30.28**4.5★**▲ 53%**](https://www.amazon.com/dp/B0FMKNMWG5) [**The Men Pen Refresher Kit | Eyebrow Beard & Hair Filler + Caffeine Eye Roller + Razor 4-Pack Waterproof Long-Lasting Sweat-Proof Grooming Essentials - Black**The Men Pen**$30.39**4.2★**▲ 52%**](https://www.amazon.com/dp/B0FHJ7L691) [**The Men Pen Refresher Kit | Eyebrow Beard & Hair Filler + Caffeine Eye Roller + Razor 4-Pack Waterproof Long-Lasting Sweat-Proof Grooming Essentials - Dark Brown**The Men Pen**$30.22**4.2★**▲ 22%**](https://www.amazon.com/dp/B0FHRVVQZZ) [**The Men Pen - Waterproof Eyebrow Pen | Beard Filler for Men | Microblading Eyebrow Pen | Hair Filler | Anti-Smudge | Mustache Beard & Eyebrow Filler | Black (Pack of 2)**The Men Pen**$25.38**3.9★**— 5%**](https://www.amazon.com/dp/B0DV71Z6TS)
**~~View all trending →~~**
## **What buyers say about men eyebrow pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**20%
*“Easy to use”*
**Color**16%
*“Color is beautiful”*
**Ease Of Application**10%
*“Ease of application”*
**Quality-Overall**8%
*“of good quality”*
**Durability**5%
*“It feels well-made and durable, not cheap at all”*
**Advertised Vs Actual Product**4%
*“As described”*
**Efficiency**4%
*“Works beautifully”*
**Water Resistance**4%
*“I prefer this than those that are not waterproof”*
**Suitability Oily Skin**3%
*“It is an excellent product—even though I live in a hot climate and sweat, this makeup never runs; plus, I have quite oily skin”*
**Brush Quality**3%
*“This pencil is very useful”*
### **What buyers complain about **
**Durability**47%
*“Breaks”*
**Quality-Overall**12%
*“Cheap product dont buy”*
**Color**8%
*“sadly the blonde color is very orange /yellow”*
**Functionality-Overall**8%
*“Does not work”*
**Value For Money**8%
*“Overpriced”*
**Moist/Dry**4%
*“This was dried out”*
**Natural Ingredients**2%
*“Not Quite Natural”*
### **Top return reasons **
**Color**42%
**Functionality-Overall**11%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**7%
**Product Condition**6%
**Value For Money**4%
**Quality-Overall**3%
**Moist/Dry**2%
**Durability**2%
**Ease Of Use**2%
## **Common questions**
- **Is men eyebrow pen profitable to sell on Amazon United States?**
- The niche generates $371K/yr across 8 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the men eyebrow pen niche?**
- 2 brands and 19 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in men eyebrow pen?**
- Top complaints mined from reviews: Durability, Quality-Overall, Color. The return rate is 0.6%.
- **What does it cost to enter the men eyebrow pen niche?**
- Listings span $10.02–$30.39; the average listing price is $25.23 (sweet spot $15–$100). The average incumbent carries 9,092 reviews — the moat a new listing must climb.
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