---
title: "Medicated Lip Ointment — $298K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/medicated-lip-ointment"
last_updated: "2026-08-11T09:49:48.473Z"
locale: en
meta:
description: "Niche score 45/100 · $298K/yr market · 110K searches/yr · $19.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $298K/yr market · 110K searches/yr · $19.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Medicated Lip Ointment — $298K/yr Amazon US Niche (2026) - Flapen"
---
# **medicated lip ointment**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 51Growth 21Conversion 96Competition 14Returns 98Price range 75Avg price 85Brand share 0Review moat 54Quality gap 23
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$2.82–$52.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,351.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$298K**
$298K/yr · 110K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, medicated lip ointment is a $298K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **medicated lip ointment market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$287K–$382K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#735**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Natural Ice63% - Mentholatum22% - Ever Ready First Aid13% - Blistex2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/medicated-lip-ointment/trend)
## **Top medicated lip ointment search terms**
- **natural ice chapstick**40K/yr-16.3%19.9% conv. - **natural ice lip balm**9K/yr+97.5%18.9% conv. - **cooling lip balm**9K/yr+36.2%0.2% conv. - **natural ice**10K/yr-12.5%14.3% conv. - **menthol lip balm**8K/yr-28.3%1.0% conv. - **lip medicine**6K/yr-15.5%1.3% conv. - **medicated lip products**3K/yr+81.2%0.0% conv. - **medicated lip ointment**5K/yr-19.1%3.0% conv. - **natural ice lip balm original**10K/yr-66.8%15.3% conv. - **lip medication**4K/yr-16.1%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/medicated-lip-ointment/search-terms)
## **Top medicated lip ointment products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$30K20%$60K30%$89K40%$119K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mentholatum Natural Ice Original Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips (Pack of 12)**Natural Ice**$15.31**4.8★4,675 rev](https://www.amazon.com/dp/B000052YE5) [2**Mentholatum Natural Ice Lip Balm Original SPF 15 1 Each ( Pack of 3)**Mentholatum**$6.24**4.7★876 rev](https://www.amazon.com/dp/B000NHTB7I) [3**Mentholatum Natural Ice Medicated Lip Protectant Sunscreen 0.16 Ounce (Pack of 12)**Ever Ready First Aid**$16.94**4.8★1,602 rev](https://www.amazon.com/dp/B000GG29GG) [4**Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)**Natural Ice**$52.09**4.7★476 rev](https://www.amazon.com/dp/B0024NLF6Y) [5**Natural Ice Cherry - SPF 15 lip balm Cherry Flavor 0.15 Ounce (Pack of 12)**Natural Ice**$16.92**4.5★2,065 rev](https://www.amazon.com/dp/B000052YE4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blistex Medicated Lip Ointment 0.21 Ounce Tube Relieves Cold Sores & Helps Heal Dry Chapped Lips Pain Relief from Lip Sores & Blisters Healing Ointment 3 Count(1 Pack)**Blistex**$5.96**2,399 rev3y ago](https://www.amazon.com/dp/B0B7YZHJJS) [**Natural Ice Mentholatum Sport Medicated Lip Protectant With Spf 30 Sunscreen 0.15 Ounce**Natural Ice**$2.82**120 rev6y ago](https://www.amazon.com/dp/B0827T957M) [**Mentholatum Natural Ice Cherry SPF 15 Medicated Lip Balm 0.15 Ounce (Pack of 6)**Mentholatum**$9.88**356 rev10y ago](https://www.amazon.com/dp/B01IA9G8BM) [**Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)**Natural Ice**$52.09**476 rev17y ago](https://www.amazon.com/dp/B0024NLF6Y) [**Mentholatum Natural Ice Cherry Flavor Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips 48 Count**Natural Ice**$48.66**339 rev17y ago](https://www.amazon.com/dp/B0024NLF6O)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Natural Ice Mentholatum Sport Medicated Lip Protectant With Spf 30 Sunscreen 0.15 Ounce**Natural Ice**$2.82**4.6★**▲ 38%**](https://www.amazon.com/dp/B0827T957M) [**Mentholatum Natural Ice Cherry Flavor Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips 48 Count**Natural Ice**$48.66**4.5★**▲ 20%**](https://www.amazon.com/dp/B0024NLF6O) [**Natural Ice Original Medicated Lip Balm with SPF 15 (Pack of 48)**Natural Ice**$52.09**4.7★**▲ 12%**](https://www.amazon.com/dp/B0024NLF6Y) [**Mentholatum Natural Ice Original Medicated Lip Balm Hydrating Lip Care for Dry Chapped Lips Moisturizing Formula with SPF 15 Helps Prevent Sunburn Protection for Smooth Soft Lips (Pack of 12)**Natural Ice**$15.31**4.8★**— 7%**](https://www.amazon.com/dp/B000052YE5) [**Mentholatum (R) Natural Ice (R) Sport Broad Spectrum SPF 30 Medicated Lip Balm - 12 Pack of 4.2 g Tubes**Natural Ice**$16.36**4.4★**— 2%**](https://www.amazon.com/dp/B0000537HB)
**~~View all trending →~~**
## **What buyers say about medicated lip ointment**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**21%
*“Helps with dryness”*
**Quality-Overall**18%
*“Excellent product”*
**Value For Money**11%
*“affordable”*
**Smell**6%
*“same great cherry scent”*
**Soft Feel**5%
*“Goes on smooth”*
**Suitability Winter Weather**5%
*“great for the winter”*
**Protection**4%
*“excellent product to protect lips from sun”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Durability**4%
*“Great product used for years”*
**Efficiency**2%
*“its very effective”*
### **What buyers complain about **
**Smell**13%
*“I don't enjoy that scent/taste”*
**Durability**9%
*“breaks off so easily”*
**Moist/Dry**8%
*“isnt as moisturizing in my opinion”*
**Functionality-Overall**7%
*“Could not roll up on one of the lip balm”*
**Hard Feel**5%
*“each one is really gritty”*
**Quality-Overall**5%
*“Poor product/poor quality control”*
**Heating**4%
*“Not cooling like it claims to be”*
**Ease Of Application**3%
*“The product is fine the applicator is terrible”*
**Advertised Vs Actual Product**3%
*“Wrong amount compared to product description”*
**Ease Of Use**3%
*“It's often ridiculously hard to open”*
### **Top return reasons **
**Advertised Vs Actual Product**41%
**Flavor**10%
**Functionality-Overall**9%
**Defective Material/Parts**5%
**Smell**5%
**Value For Money**4%
**Moist/Dry**4%
**Texture/Consistency-Overall**3%
**Size-Overall**3%
**Product Condition**3%
## **Common questions**
- **Is medicated lip ointment profitable to sell on Amazon United States?**
- The niche generates $298K/yr across 10 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the medicated lip ointment niche?**
- 4 brands and 29 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in medicated lip ointment?**
- Top complaints mined from reviews: Smell, Durability, Moist/Dry. The return rate is 0.3%.
- **When does demand for medicated lip ointment peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the medicated lip ointment niche?**
- Listings span $2.82–$52.09; the average listing price is $19.12 (sweet spot $15–$100). The average incumbent carries 1,351 reviews — the moat a new listing must climb.
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