---
title: "Medicated Lip Balm — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/medicated-lip-balm"
last_updated: "2026-08-11T12:16:47.318Z"
locale: en
meta:
description: "Niche score 43/100 · $52K/yr market · 59K searches/yr · $9.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $52K/yr market · 59K searches/yr · $9.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Medicated Lip Balm — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **medicated lip balm**
**Skip it**
A small market ($52K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 15Conversion 85Competition 55Returns 99Price range 51Avg price 27Brand share 47Review moat 20Quality gap 24
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$1.83–$28.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.19**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****13,602.81**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$52K**
$52K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, medicated lip balm is a $52K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **medicated lip balm market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$55K–$74K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **66%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **—flat
**Sellers**
**692**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 86%
**Open market**
**21%**
- Blistex42% - Dr. Dan's16% - O'Keeffe's7% - Burt's Bees6% - Aquaphor6% - Quantum3%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -20.6% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 50.1×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/medicated-lip-balm/trend)
## **Top medicated lip balm search terms**
- **lip balm medicated**17K/yr-9.6%6.1% conv. - **medicated lip treatment**17K/yr-18.4%5.3% conv. - **lip medicine**6K/yr-15.5%6.3% conv. - **medicated lip balm for severe chapped lips**8K/yr-44.9%14.4% conv. - **medicated lip ointment**5K/yr-19.1%6.6% conv. - **cheilitis lip balm**2K/yr-21.7%3.8% conv. - **extremely dry lip treatment**4K/yr-31.1%6.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/medicated-lip-balm/search-terms)
## **Top medicated lip balm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Blistex Medicated Lip Ointment 0.21 Ounce Tube Relieves Cold Sores & Helps Heal Dry Chapped Lips Pain Relief from Lip Sores & Blisters Healing Ointment 3 Count(1 Pack)**Blistex**$5.96**4.8★2,399 rev](https://www.amazon.com/dp/B0B7YZHJJS) [2**Dr. Dans Cortibalm - 1 Pack - for Dry Cracked Lips - Healing Lip Balm for Severely Chapped Lips - Designed for Men Women and Children**Dr. Dan's**$8.41**4.6★10,285 rev](https://www.amazon.com/dp/B000S2LT9Q) [3**Blistex Lip Medex 0.25 Ounce Medicated Relief with Immediate Cooling Soothes and Protects Advanced Hydration Restores Healthy Moisture Balance to Lips 3 Count 1 Pack**Blistex**$5.79**4.9★3,100 rev](https://www.amazon.com/dp/B0C8RMB31T) [4**Blistex Medicated Lip Balm 0.15 Ounce 3 Count (Pack of 1) Prevent Dryness & Chapping SPF 15 Sun Protection Seals in Moisture Hydrating Lip Balm Easy Glide Formula for Full Coverage**Blistex**$3.98**4.8★46,625 rev](https://www.amazon.com/dp/B0044B4HSM) [5**Burts Bees Medicated Lip Balm With Eucalyptus Oil and Menthol Tint-Free Natural Origin Lip Care 2 Tubes 0.15 oz.**Burt's Bees**$8.04**4.8★48,907 rev](https://www.amazon.com/dp/B010P2LNTO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Blistex Lip Medex Stick 0.15 oz Each Advanced Hydration Medicated Relief with Cooling Soothes and Protects Restores Healthy Moisture Balance to Lips 3 Count 1 Pack**Blistex**$3.84**1,716 rev1y ago](https://www.amazon.com/dp/B0DD5S12KR) [**Blistex Cherry Lip Medex 0.35 oz Each Advanced Hydration Medicated Relief with Cooling Soothes and Protects Restores Healthy Moisture Balance to Lips 2 Count 1 Pack**Blistex**$4.27**912 rev1y ago](https://www.amazon.com/dp/B0DBNMFCRR) [**MediBalm - for Dry Cracked Lips - Healing Lip Balm for Severely Chapped Lips - Designed for Men Women and Children by Pharmacists (1) White**MediBalm**$7.54**235 rev2y ago](https://www.amazon.com/dp/B0D6ZD56XX) [**OKeeffes Lip Repair Lip Balm with Cherry & Vitamin E Oil - Stick (3 Pack) - Moisturizer for Extremely Cracked Dry Lips**O'Keeffe's**$9.85**2,330 rev2y ago](https://www.amazon.com/dp/B0CYQSQRKN) [**TARO Cold Sore & Fever Blister Treatment - Fast-Acting Docosanol 10% Cream - Cold Sore & Fever Blister Treatment for Lips Anti-Itch Formula for Effective Relief and Healing - 0.14 oz (2 Pack)**TARO**$13.36**3,551 rev2y ago](https://www.amazon.com/dp/B0CQMRJ8S8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Dans Cortibalm - Medicated Lip Balm with Hydrocortisone Healing Treatment & Moisturizer for Severely Chapped Very Dry Cracked Lips 1 Pack**Dr. Dan's**$8.43**4.7★**▲ 385%**](https://www.amazon.com/dp/B079S3K238) [**TARO Cold Sore & Fever Blister Treatment - Fast-Acting Docosanol 10% Cream - Cold Sore & Fever Blister Treatment for Lips Anti-Itch Formula for Effective Relief and Healing - 0.14 oz (2 Pack)**TARO**$13.36**4.6★**▲ 204%**](https://www.amazon.com/dp/B0CQMRJ8S8) [**Abreva 10 Percent Docosanol Cold Sore Treatment Treats Your Fever Blister in 2.5 Days - 0.07 oz Tube x 2**Abreva**$28.71**4.8★**▲ 121%**](https://www.amazon.com/dp/B071K8PFHG) [**Quantum Health Lip Clear Lysine+ Cold Sore Treatment & Pain Relief 0.25 oz**Quantum**$7.60**4.6★**▲ 79%**](https://www.amazon.com/dp/B00014EGA0) [**eos The Hero Lip Repair Extra Dry Lip Treatment 24HR Moisture Overnight Lip Treatment Natural Strawberry Extract 0.35 fl oz**eos**$4.06**4.6★**▲ 72%**](https://www.amazon.com/dp/B08C8Y26LL)
**~~View all trending →~~**
## **What buyers say about medicated lip balm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**27%
*“Super hydrating”*
**Quality-Overall**13%
*“Good quality product that is easy to use”*
**Value For Money**9%
*“Great value”*
**Efficiency**7%
*“Worked well”*
**Soft Feel**7%
*“Goes on smoothly”*
**Advertised Vs Actual Product**4%
*“Just what I needed”*
**Smell**4%
*“no strong odor”*
**Durability**2%
*“Reliable, effective, and a must-have”*
**Cold Relief**2%
*“Helps with cold sores”*
**Ease Of Application**2%
*“Easy to apply”*
### **What buyers complain about **
**Moist/Dry**19%
*“Not moisturizing”*
**Allergies**8%
*“causing so much irritation”*
**Value For Money**7%
*“Expensive”*
**Functionality-Overall**7%
*“Not effective”*
**Smell**5%
*“odor made it unpleasant”*
**Durability**4%
*“break really easy”*
**Adhesion/Stickiness**3%
*“it does feel a little sticky”*
**Size-Overall**3%
*“the containers are so small”*
**Thickness**3%
*“it doesn't really have a thick feeling compared to the bigger ounce I usually get”*
**Quality-Overall**2%
*“For the price of things these days I will be more diligent with quality”*
### **Top return reasons **
**Functionality-Overall**16%
**Moist/Dry**15%
**Advertised Vs Actual Product**11%
**Value For Money**8%
**Smell**6%
**Size-Overall**5%
**Product Condition**5%
**Texture/Consistency-Overall**5%
**Adhesion/Stickiness**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is medicated lip balm profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 32 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the medicated lip balm niche?**
- 18 brands and 692 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in medicated lip balm?**
- Top complaints mined from reviews: Moist/Dry, Allergies, Value For Money. The return rate is 0.2%.
- **When does demand for medicated lip balm peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 50.1× the quietest.
- **What does it cost to enter the medicated lip balm niche?**
- Listings span $1.83–$28.71; the average listing price is $9.19 (sweet spot $15–$100). The average incumbent carries 13,603 reviews — the moat a new listing must climb.
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